This report details findings from the QFINANCE online survey conducted in March 2010. The purpose of the survey was to establish the profile of QFINANCE users and understand their financial information needs.

1. “QFINANCE provides information I cannot find elsewhere” QFINANCE user survey March 2010 “QFINANCE is a comprehensive source of financial information”

2. Executive Summary This report details findings from the QFINANCE online survey conducted in March The purpose of the survey was to establish the profile of QFINANCE users and understand their financial information needs. QFINANCE user profile More than two thirds of users are finance professionals A quarter of users are academics/students 40% of finance professionals work in Banks/Financial institutions 64% of users have completed a postgraduate qualification Financial information needs of QFINANCE users QFINANCE achieves a higher score than Bloomberg or FT.com on the uniqueness of its content 97% of users are satisfied with QFINANCE.com QFINANCE is seen as a comprehensive source of information needs Level of response Over 1,000 individuals filled in the survey. The industry standard for completion of online surveys is 500 Users from over 100 countries filled in the survey “QFINANCE provides a broad range of financial information” Source: QFINANCE User Survey, March 2010

3. Research objectives Establish the profile of QFINANCE.com users Understand which online resources QFINANCE users use to obtain information to help them perform in their jobs Assess what type of information on QFINANCE.com is of most value to users

4. Methodology Online survey ran on the QFINANCE website from 10th to 31st March 2010 Email sent to QFINANCE registrants (1,540 individuals) A total of 1026 individuals responded to the survey & 721 completed the survey in full (70% completion rate) Over 1,000 individuals responded to the QFINANCE survey. Industry standard for the sample size from online surveys is 500.

5. Profile of QFINANCE users 72% of QFINANCE users are finance professionals. 39% of these users performing an senior management role 26% of users are academics/students (the remaining 2% are retired) 40% of finance professionals work in Banks/Financial institutions 60% of professionals work in commercial/industrial organisations 64% of users have completed a postgraduate qualification Individuals from over 100 countries filled in the survey More than two thirds of QFINANCE users are finance professionals. Source: QFINANCE User Survey, March 2010

6. QFINANCE users’ information needs 54% of users say that QFINANCE provides information that they cannot get elsewhere 97% of users are satisfied with QFINANCE.com QFINANCE is seen as a comprehensive source of information needs The majority of users utilise a number of financial websites to help them perform in their jobs Source: QFINANCE User Survey, March 2010 QFINANCE achieves a higher score than Bloomberg or FT.com on the uniqueness of its content.

7. How often do you visit financial information websites? Source: QFINANCE User Survey, March 2010 41% of respondents say they visit QFINANCE at least once a week or more.

8. For each of these websites please indicate if it is... Source: QFINANCE User Survey, March 2010 43% of respondents say QFINANCE provides insight they cannot get elsewhere (a higher percentage compared to FT.com or Bloomberg.com).

9. Please indicate the extent to which you agree or disagree with the following statements about QFINANCE.com Source: QFINANCE User Survey, March 2010 54% of respondents say QFINANCE provides them information they cannot find elsewhere.

10. Please rate the usefulness of the sectors covered by QFINANCE to you at work Source: QFINANCE User Survey, March 2010 Users like the broad range of financial information provided by QFINANCE.

11. Overall, how satisfied are you with the QFINANCE website? Source: QFINANCE User Survey, March 2010 97% of respondents are satisfied with the QFINANCE website.

12. In which country are you based? Source: QFINANCE User Survey, March 2010

13. In which geographical regions does the company for which you work do business? Source: QFINANCE User Survey, March 2010

14. What best describes your job title or position? Source: QFINANCE User Survey, March 2010 39% of users are CEOs or Senior Managers; 33% are Middle Managers.

15. What are your main areas of responsibility? Source: QFINANCE User Survey, March 2010 The breadth of content has attracted users from a wide variety of roles in Banking/Financial Institutions & Commercial organisations.

16. What is the annual turnover of the organisation for which you work? Source: QFINANCE User Survey, March 2010

17. What is the highest level of education you have achieved? Source: QFINANCE User Survey, March 2010 QFINANCE users are well educated: 64% have a postgraduate qualification.

18. Which social networking websites do you use? Source: QFINANCE User Survey, March 2010 % of respondents who use this site Wikipedia 66% Facebook 60% YouTube 53% LinkedIn 44% Twitter 22% Digg 4% Other (inclYahoo Finance, Google Finance) 11% A high proportion of users utilise multiple social networking sites.

19. Conclusions QFINANCE is providing users with insight they cannot get elsewhere QFINANCE is seen to offer a comprehensive source of financial information and users visit the website on a regular basis The breadth of financial information is liked by users The opportunity is there to develop awareness through search engine marketing & drive this interest into new and repeat users of QFINANCE.com so that the site becomes the first point of call for financial information Source: QFINANCE User Survey, March 2010 “QFINANCE provides information that is relevant to my work”