1. Marketing “Battleship”
Daniel Robinson

2. • What are film trailers?
Film trailers are short brief clips of the film put into a small video to entice the audience. They usually display the best bits of the
film itself.
• Why are they made?
They are made to excite the audience and make them want to go see the film – create excitement about the film. They are also
created to give people an idea of what the genre of film is.
• Who are they for?
The trailers are for anyone to have a quick preview of what the film is about, it is mainly aimed at
their target audience.
• How do they work?
They work by showing short clips of the film itself to give an insight to the viewer of what the film is about.
• Where do we see them?
Film trailers are usually advertised it many places to a wide audience. They are usually advertised on: TV, the films website, other
websites that a lot of people visit e.g. YouTube.
• When are they released?
Film trailers are released before the actual film itself is released, this is to create a hype about the film and get viewers excited
about it.

3. How is Battleship advertised?
Battleship has used many methods of advertising to try and raise awareness and create a hype about the film. Some ways
that the film is advertised are: On TV (commercial), posters, trailers, using social networking websites, magazines, reviews
and more. Social media is a great way to advertise anything because it will usually be free (on websites such as Facebook),
also a lot of people use social networking so it will appeal to a wide audience.

4. Actors
Directed by Peter Berg
Produced by - Peter Berg
Brian Goldner
Duncan Henderson
Bennett Schneir
Scott Stuber
Written by - Jon Hoeber
Erich Hoeber
Starring - Taylor Kitsch
Alexander Skarsgård
Brooklyn Decker The actors etc. in the film are
Rihanna important as they need to appeal to
Liam Neeson different people, therefore targeting a
Tadanobu Asano wider audience.

5. Unique selling points
This is the things that makes the film stand out from the rest. This can include things such as
popular actors, CPI, theme of the film, genre of film, etc. It is important that a film has a
unique selling point because it may be what entices the audience to go and see the film.
Battleship has its own unique selling points,
an example of one is that Rihanna is one of
the main actors in the film. She has many fans
so this may entice them to want to see the
film just because she features in the film.
Another USP of battleship is that the makers
of Transformers the movie are producing this
film. This may make people want to see
battleship as they may of enjoyed
Transformers the movie.

7. Posters
Battleship has created several posters, this is good as it helps to market the film
further. From looking at the posters it is clear to see that the film is an action film
as most of them include guns or a battleship. The posters also help to advertise
the films USP’s, such as one poster featuring Rihanna.

8. Marketing package Overall
The marketing package signifies the genre of the film by showing
brief clips of the film itself, this would show what genre of film
it is as well as the sound/music on the trailer would signify the
genre of film e.g. a horror film would use music that creates
tension. The promotional material shows what the film is
about by displaying short clips of the film to the audience
giving an idea of what the actual film is about.