1. Are Old-School CMS Tools
Replaced by Social Software
Wim Putzeys
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2. About Panoptic
Independent CM integrator since 2002
Focus on people, process and tools
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3. Old-School CMS Objectives
Delegate content contribution to non-techies
Retain control thru workflows, roles, permissions
Re-use content separate from presentation
Apply branding channel consistency
tight control delegation
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4. Business Value
Empowers content owners
Shortens time-to-market
Improves brand image
tight control delegation
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5. Challenges
Marketing wants an action site. Now
Engaging the target audience
tight control delegation
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6. “ As users become
more web-aware, the
web becomes more
”
user-aware
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7. Social Software Objectives
Open content contribution self-service
Peer moderation commenting, rating
Community building
Personalization
tight control delegation participation
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8. Business Value
Insta-setup
Viral marketing
Loyalty building
Market research
tight control delegation participation
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9. Challenges
Moderation governing behavior
Security and privacy
Maintenance mushrooming mini-sites
tight control delegation participation
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10. CMS Social Software
• Content types • Blogging
• Templates • Wiki
• Check-in/out • RSS
• Versioning and rollback • Polling
• complement and commenting
Scheduled publishing • Rating
• Repository • Wall
• Workflow • Tagging
• User management • Referring
compliance community
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11. complement or substitute
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12. HOW TO
HIJACK
SOCIAL
SOFTWARE
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13. advertize
home page
TV spot
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14. interact
comment
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15. digital asset
management
share
media
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16. community
find
friends
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17. inform
product
catalog
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18. Goodbye CMS?
CMS retain their business value
Social software not for everyone
Learning curve: don’t start wholesale
Focus on people and governance
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