An optimized website aims to clearly and consistently communicate a company's unique value to persuade visitors in a customer-centric way. It should highlight benefits, appeal to diverse audiences with clean design, clear journeys, focused messaging, and compelling visuals to deliver meaningful interactive experiences that stand above competitors. Data should inform website optimization more than intuition alone.

1. Website
Persuasion
Optimization

2. Marketing is a
form of
communication
with the intent to
persuade.

4. An optimized online sales
process will clearly
communicate your unique
value proposition in a
consistent fashion.

7. “Data trumps intuition…”
Matt Round
Director of Personalization

10. .

12. Ask Yourself
Does your website
highlight your unique
benefit?

13. Ask Yourself
Is it customer-centric,
does it appeal to a
diverse audience?

14. Ask yourself
Is the design clean
and is the journey
clear and simple?

15. Ask Yourself
Does it have clear
navigation, a
focused message
and compelling
visuals?

16. Ask Yourself
Are you delivering a
meaningful interactive
experience?
Does your website
stand above the
competitions?