Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Using Email In A Social & Mobile World
1. Using email marketing in a mobile and
social world
And what you can do today to make the most of it
2. The Pure360 cause
We specialise in helping organisations get the best results from
their email marketing.
We work with brands like The FT, Virgin, Innocent Drinks and over
1000 other organisations.
You won’t find a team more passionate about improving results
together.
Our customers stay with us through choice not contract, they tell
their friends about us but never their competitors!
3. The momentum is building
The number of smartphones sold now exceeds the number of
PC’s
8. Loads of new data
2012
Name Plus:
Age Device
Gender Social Connectedness
Address When they shop
ABC? How they like to shop
& stuff
How to use these new attributes
15. Mobile email
• Mobile is driving more and more revenue – we as marketers
need to start marketing differently to take advantage of this
trend
• Track what device people are using – the send them
content optimised for their device but also what you can
infer from their device
• Design for mobile – loads of resources available
• Consider what “mode” they will be in when they get your
email, wanting a full story or just a snapshot?
26. Social and email together
Driving social interactions through email
Driving email interactions through social
Somail
27. The mashup
There are some general rules we can follow:
Twitter:
• Keep it short
Facebook:
• Make it sharable
LinkedIn
• Relevancy is king
28. What to do with all that data?
Personalised campaigns using what you know:
Instead of “share this”
Try “click to share with your 540 friends”
Campaigns based on:
29. So what did we cover
Mobile
Design for it
Use device information
Consider the time – it’s really important
SMS – use it digitally
Social
Focus on driving social interactions
Use social to draw people into email
Email and Social work really really well!
30. Thanks for listening
For more follow me on twitter or for specifics drop me an email
@marcmunier
marc.munier@pure360.com
Or come to our stand E8110 – look out for the smiley people :)
Notas do Editor
Consider the size of buttons the image resolution what pixel width
Biggest impact is how they read your email – enormous shift to mobile and tablet devices. Recent seatwave campaign – we regularly see 50% plus for smartphones
You may not know much about the email address but if you know which device they opened their email on you can do some very specific.
Android 71% more likely to have never left the country 12% more likely to have petsIphone67% more likely to have a household income in excess of $200k27% more likely to live in a city
You can now run a fully android optimised campaign to this segment giving them a great offer to become customers.
PROGRESSIVE DISCLOSURE
Some interruptions you should pay attention to.SMSIT takes an average of 27 hours for some one to report a wallet missing – a phone only 68 minutes! It takes 90 minutes for the average person to respond to an email, but only 90 seconds for them to respond to an SMS
IT takes an average of 27 hours for some one to report a wallet missing – a phone only 68 minutes! It takes 90 minutes for the average person to respond to an email, but only 90 seconds for them to respond to an SMS
We love social – it works !
Everyone should be promoting email subscription via their social channels.
Massive benefits…No need to fill out form – will be pre-populated with basic informaionShows friends who have done the sameCan ask for more informationGet DOB, # of friends as standard.
What can we leanr from social interactions that we can use in email marketing