2. Why is email treated differently to other channels of marketing?
3. How do you engage with people?
Intellectually – making a conscious decision based on facts
Emotionally – when your emotions are called into play to make
decisions for you
4. Put this in the context on your inbox- how often do you spend time
really reading each email?
5. So how can you get people to engage emotionally
6. AIDA marketing model
Attention – subject line, pre-header text, from name
Interest – headings, titles, images, videos
Desire – subject line, images, copy, headings
Action – buttons, call to actions, links
7. What else can help?
Authenticity
Transparency
Personality
A sense of community