Fundamentals of design for HTML email 2. Table of content 3. Less is more 4. The role of email 5. Usability 6. Re-usability 7. Making life easier 8. Building a consistent table structure 9. Colspans & Rowspans 10. Colspans & Rowspans 11. Master tables 12. Nested tables 13. File types and compression 14. Gif vs Jpg vs PNG 15. Inline styling 16. A <body> with no <head> 17. A <body> with no <head> 18. Web safe fonts 19. Playing it safe with font stacks 20. Clear calls to action 21. Visual hierarchy 22. Visual hierarchy 23. How to look good naked 24. CSS graphics