1. PulsePoint Group
Building On Social Listening Centers:
Crowdsourcing New Product Ideas
A PulsePoint Group Study Conducted in Collaboration with The Economist Intelligence Unit (Wave I – 2012)
1
11. Consulting Firm: Best Ideas to Best
Clients
• A leading global management and IT
consulting firm is creating a managed
service offering
• The offering: “Tap into” intellectual and
creative assets of their employees,
consultants and alumni to solve client
challenges
• Positions the firm as innovative
• Builds new relationships
• Generates incremental revenue
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12. The Model
Evaluate,
Select the
Activate Package
Client and Deliver
Your Best and
Define the Value
Minds Present
Challenges
New Ideas
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16. Key Learnings
1. Ensure executive sponsor and real commitment to invest in new
ideas.
2. Agree on and win buy-in and commitment for an Idea Management
Process & Timing, from collection to assessment to decision and
response.
3. Provide “focus” for community members’ ideas based on priority
needs and opportunities.
4. Community manager and moderators need to be passionate,
empowered and enabled to engage community members in real-time.
5. Give employees the opportunity to submit ideas. They are a great
source of ideas and can be evangelists for the initiative.
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17. Key Learnings
6. Have a plan to keep the program fresh and interesting –
brainstorms around specific topics, sharing progress, etc.
7. Recognize top contributors on the site and in other appropriate
forums – this is one of their top motivations.
8. Celebrate ideas that are implemented and make a big deal out of
their contributors.
9. Establish Key Performance Indicators (KPIs) and make sure the
team is assessing performance and taking steps to improve it.
Importantly, this also should be across the idea management process.
10. Ensure the selected software platform can’t be easily gamed,
supports the idea management process.
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18. PulsePoint Group
Building On Social Listening Centers:
Crowdsourcing New Product Ideas
A PulsePoint Group Study Conducted in Collaboration with The Economist Intelligence Unit (Wave I – 2012)
18