In a rapidly transforming industry the ability to innovate and adapt can require huge capital investment, expertise and change. The good news is that publishers do not have to be experts at every process or capability nor do they need to build these tools for themselves. Hachette Book Group COO, Ken Michaels, has been leading the innovative transformation at his company in a comprehensive way over the past three years. He'll explore the implications and applications of cloud computing and what it means for the future of publishing.

1. Publishing in the Cloud
Ken Michaels, COO
Hachette Book Group

2. Why should the C-level care?
Business Drivers Technology Enables
• Pace and Complexity of Technology • Broadband
• Skillsets and Ongoing Training • Remote Access Technologies
(Culture Shift)
• Corporatizing Capability / Efficiencies
• Tighter End-Customer Relationships
(Process & Analytics) • Virtualization
• Fiscal Pressures on Investment & Costs • Web-Based Applications
• Quicker Time to Market
• Free up IT for Innovation and
Decision Support / Analytics
• Model Change in New Market,
New Distribution and New Revenue
Opportunities
• Shifting Customer Expectations
(Mobility, Infrastructure, 24x7)
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3. What is the underlying premise?
Traditional Build On-Demand
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4. There are three choices of Cloud/SaaS models
Models
License Pay Per Use Full Service
We provide the We provide the We provide the full
application. application, and process: application,
we host it for you hosting and staff.
You need your own from our cloud.
host servers and You just need an SLA
staff to use it. You need your
own staff to use it.
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5. Benefits of Cloud Foundation
Cloud Foundation
Scalable, Secure and
Agile Infrastructure
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6. Cloud / SaaS Trends
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7. HBG Publisher Services Categories
Physical Distribution
Services relating to handling
of physical product, primarily
into the trade book market.
• Warehouse & Fulfillment Digital Distribution
services
eBook services and
• Sales Services synchronized distribution of
content to consumers through
mobile devices.
Applications
• eBook file distribution Tools for Publishers to help
improve operational efficiencies
• Piracy protection and/or lower costs through a
SaaS model.
• Digital Audio
Initial systems include tools for:
• Digital sales validation & e-
processing • Monitoring online sales
• Managing publicity
• Remote ordering & catalog tool
• Facebook Branding
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8. HBG is both SaaS Acquirer & Provider
Acquirer
Provider
Bought SAAS
Tools available via SaaS
Email to partners
Piracy monitoring Monitoring digital sales
(on sale date, price,
E-processing merchandising)
Publicity Database
& Campaign
Management
Social Media plug ins
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9. Publishers’ Challenges
HBG solutions

10. Publisher challenges: Monitoring online metadata/practices
• Monitoring vendor compliance of “price” changes and “on
sale” date under eBook agency or wholesaler model.
• Correct errors and omissions that may occur in supply chain.
• Track and confirm title promotion placement across vendors.
• Scorecard vendor performance.
• Significant time spent manually tracking titles on vendor
sites.
Solution =
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11. Book Radar: Price Monitoring
Displays discrepancies between site’s posted price
and HBG weekly ONIX feed.
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12. Book Radar: On Sale Monitoring
Displays titles on sale prior to HBG On Sale Date
or not on sale past On Sale Date
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13. Book Radar: Merchandising Placement
Displays title’s promotional placement (Feature, Banner, Showcase, Brick)
and tracks duration of campaign.
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14. Book Radar: Performance History
Scorecard snapshots of vendor performance for Price and On Sale
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15. Publisher challenges: Publicity Tool
• Need to maintain complex databases of media contacts, and
manage personalized communication with individuals in the
media and online communities
• Antiquated tools requiring many manual workarounds
• Limited sharing of publicity contacts and best practices
• Individual workflows and non-standard process
• No industry solution tailor made for unique publicity needs
• Lack of integration with other core systems; need to tie
publicity campaigns to marketing, sales, and demand
planning
Solution =
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16. What is the Publicity Intelligence Platform?
• Centralized Contact and List Management
• Publicity contacts stored and shared across all divisions
• Contact “compare & merge” allows for easy data clean up
• Campaign Management
• Ability to organize and store full publicity campaign details
• Create itineraries and publicity reports to be shared with
authors, agents, and sales
• Other Business Benefits:
• Easy to export data – such as tour feeds – for use by 3rd parties
(Bookish, Edelweiss, etc)
• Review requests tracking
• Integrated mass-emailing and label generation
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17. What is the Publicity Intelligence Platform?
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18. What is the Publicity Intelligence Platform?
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19. Publisher challenges: Facebook Integration & Easy Sharing
• Need new ways to create content for authors, publishers, and e-
tailers that will engage consumers around an author or brand and
spread the word about books.
• Need tools to create a viral experience on Facebook, a viral
platform that allows publishers to generate early buzz and pre-
orders for digital and print format
• Driving consumers to content within a platform they're using is
essential, and there was no turnkey way to create and share
excerpts on Facebook
• Gathering data on reader behavior and impact of a piece of shared
content is critical for marketing, and is a challenge in the industry
Solution =
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20. What is ChapterShareTM ?
• ChapterShareTM creates a unique seamless, high-quality reading
experience within Facebook.
• ChapterShareTM integration with HBG’s Consumer Digital Platform
automated the posting of content -- an excerpt from a book --
within Facebook in an easy-to-read format.
• Without leaving Facebook, readers can read a sample of a book
and share it with all their Facebook friends instantaneously.
• Readers can also preorder the book at their preferred retailer.
• Integrates with Facebook’s API and provides usage data back to
the business: # of likes, shares, commends and click to buy.
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21. What is ChapterShareTM ?
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22. Award winning innovative solutions….
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23. The future is in the cloud…
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