Michael Tamblyn of Kobo has built a reputation as a great presenter at digital events partly because of his willingness to share information and insight that most other retailers will not. In this session, he will tackle some of the knottier questions that ebook publishers face in a session that will give eBooks for Everyone Else attendees real insight into maximizing their sales and delivering the right ebook package for their audience.
11. Top 5 ebook retailer 2.3 million titles 4.8 million customers Kobo eReader Touch iPad, iPhone, Android, Blackberry
12. eBooks to 200 countries Acquiring content in 25 countries Merchandising in 9 countries ( US, UK, Canada, Australia, New Zealand, Hong Kong, Germany, France, Spain)
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14. “ What are a few things that would be helpful to know if you were not a big publisher?”
We have 15 minutes together, which is not very long in the grand scheme of things. And we have a lot to talk about. I was given very detailed instructions by Mr. Shatzkin. I’ve been asked to talk about (#)
All of those are small, easy subjects, so I figure we’ll take 10 minutes for those, and leave 5 minutes for a few questions at the end.
All of those are small, easy subjects, so I figure we’ll take 10 minutes for those, and leave 5 minutes for a few questions at the end.
All of those are small, easy subjects, so I figure we’ll take 10 minutes for those, and leave 5 minutes for a few questions at the end.
All of those are small, easy subjects, so I figure we’ll take 10 minutes for those, and leave 5 minutes for a few questions at the end.
To figure out what to do with this 10 minutes, I took this approach:
What would you need to know if you were (#)
And what’s interesting about so many of these is that the answers to most of them are rooted in these ideas:
And I make a distinction between the two that is very important here today. Awareness is “do I know about your book enough to want it.” Discovery is “When I am looking for something, does your book show up?”
And with that in mind, let’s get started.
What would you need to know if you were (#)
And with that in mind, let’s get started.
And with that in mind, let’s get started.
And with that in mind, let’s get started.
What would you need to know if you were (#)
JA Konrath
Amanda Hocking And a ton more besides.
Amanda Hocking And a ton more besides.
What would you need to know if you were (#)
spinning racks, grocery stores
Not to say that they shouldn’t. But they don’t. If the experience is seamless, if books transfer to devices easily, if they don’t feel major constraints in how they buy,
What would you need to know if you were (#)
Not to say that they shouldn’t. But they don’t. If the experience is seamless, if books transfer to devices easily, if they don’t feel major constraints in how they buy,
Not to say that they shouldn’t. But they don’t. If the experience is seamless, if books transfer to devices easily, if they don’t feel major constraints in how they buy,
Not to say that they shouldn’t. But they don’t. If the experience is seamless, if books transfer to devices easily, if they don’t feel major constraints in how they buy,
Not to say that they shouldn’t. But they don’t. If the experience is seamless, if books transfer to devices easily, if they don’t feel major constraints in how they buy,
Not to say that they shouldn’t. But they don’t. If the experience is seamless, if books transfer to devices easily, if they don’t feel major constraints in how they buy,