Publishers of all types and sizes are increasingly turning to cloud-based and software-as-a-service (SaaS) solutions as a cost-effective alternative to traditional publishing technology. Cloud services promise the latest technologies without a large up-front investment. They can help to streamline the complex workings of large publishers, and they can level the playing field by providing new capabilities and scale to smaller players. This webinar highlights the pros and cons of cloud-based software versus traditional IT solutions and will help you discover if SaaS can meet your publishing needs. Leading industry consultants Mike Shatzkin and Ted Hill are joined by top publishing service providers and publishers at the forefront of this trend to explore how cloud-based publishing software will impact the future of the publishing industry: Ken Michaels, COO, Hachette Book Group Rick Joyce, CMO, Perseus Books Group and Constellation John Wicker, Publishing Segment Head (Global Consulting Practice), Tata Consultancy Services (TCS)

2. Hosted by
Mike Shatzkin & Michael Cader
The Idea Logical Company Publishers Marketplace
Co-founders of Publishers Launch Conferences
Ken Michaels Rick Joyce John Wicker Ted Hill
EVP & COO CMO Publishing Segment Head President
Hachette Book Group Perseus Books Group Tata Consultancy Services THA Consulting

3. Why do you think
knowing about Cloud
services is so
important for
publishers?
Ken Michaels
EVP & COO
Hachette Book Group

4. What hosted services
does Hachette
use, and why did you
adopt them?
Ken Michaels
EVP & COO
Hachette Book Group

5. What solutions did
you choose to
develop in-house, and
what are your plans
for that technology
now?
Ken Michaels
EVP & COO
Hachette Book Group

6. What first made you
realize the importance
of SaaS and Cloud
services for
publishers?
Ted Hill
President
THA Consulting

7. What do you see as
the biggest challenge
presented by hosted
solution to large
companies? To small
Ted Hill companies?
President
THA Consulting

8. What do you see as
the benefits of hosted
solutions for smaller
publishers?
Rick Joyce
Chief Marketing Officer
Perseus Books Group

9. What are the signs
that a Cloud service
will work and be easy
for a smaller
organization (without
a big IT department) to
Rick Joyce implement?
Chief Marketing Officer
Perseus Books Group

10. Is it harder or easier
for smaller companies
to "integrate" the
Cloud or hosted
solutions into their
overall workflow?
Rick Joyce
Chief Marketing Officer
Perseus Books Group

11. Why do you believe
publishers will have to
cut their overheads
and systems costs in
half or more during
John Wicker this decade?
Publishing Segment Head
Global Consulting Practice
Tata Consultancy Services

12. Why do you think
hosted solutions are
so important to this
effort?
John Wicker
Publishing Segment Head
Global Consulting Practice
Tata Consultancy Services

13. How can the
publishing industry
react to and prepare
for these changes?
John Wicker
Publishing Segment Head
Global Consulting Practice
Tata Consultancy Services

14. What are some of the
things publishers
need to look for when
shopping for cloud
services?
Ted Hill
President
THA Consulting

15. Baruch College
New York City
July 26, 2012
Register today to save $150!
www.PublishersLaunch.com