State of the US Book Buying Consumer BEA 2009
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Who is today’s book consumer and what drives their decisions to buy books? Using information from the 2008 US Book Consumer Demographics & Buying Behaviors Annual Report co-Published by Bowker PubTrack and Publishers Weekly, this presentation provides you an understanding of the book consumer as well as insight into the growing appetite for print on demand and e-Books. Presenters: Kelly Gallagher - Vice President - Publisher Services, Bowker Jim Milliot – Senior Editor, Publishers Weekly David Taylor –President, Lightning Source
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State of the US Book Buying Consumer BEA 2009
- 1. May, 2009
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- 4. Features Consumer Data ◦ Genre Breakouts ◦ Demographic Profiles ◦ Channel Breakdowns ◦ Purchase Dynamics ◦ Book Binding and e-Book Breakouts Book Industry Production Numbers ◦ Four Year Trends ◦ Categorized by Major Categories ◦ Title Count and Year-Over- Year % Changes 4
- 5. 2008 Annual Report - Key Findings – ◦ Jim Milliot – Publisher’s Weekly Consumer Snapshot – Focus on Digital Behaviors ◦ Kelly Gallagher – Bowker 2008 Book Production – Focus on Print on Demand ◦ David Taylor – Lightning Source Q & A / Wrap-up 5
- 6. Jim Milliot – Senior Editor, Publishers Weekly 6
- 7. Kelly Gallagher – Vice President, Publish er Services Bowker 7
- 10. Sales by the numbers… 23% Total Internet Channel Sales #1 Sales Channel 10
- 11. E-Book Sales… 1.5% 2008 % E-Book Sales 2.5% Q1 2009 % of E-Book Sales 11
- 12. E-Book Sales… 60% Growth rate of E-Book sales in Q1 2009 183% Growth rate of E-Book sales to buyers over 50 12
- 13. Online vs. Print Influencers… 19% Those who say Internet ‘promotion’ prompted their purchase 12% Those who say print ‘promotion’ prompted their purchase 13
- 14. Print vs. Digital Activities of Book 49% Buyers… % of buyers reading print news at least weekly 51% % of buyers aged 35 – 49 reading print news at least weekly 14
- 15. Print vs. Digital Activities of Book 38% Buyers… % of buyers reading online news at least weekly 41% % of buyers aged 35 – 49 reading online news at least weekly 15
- 16. Print vs. Digital Activities of Book Buyers… 79% % of buyers read a print book last month 13% % of buyers listened to an audio book last month 12% % of buyers reading an E-Book last month 6% % of buyers reading an E-Book on a mobile device last month 16
- 17. Leisure time… 15 ½ Hours spent per week online #1 Leisure Activity 17
- 18. Social Network Activities of Book Buyers… 59% % of buyers subscribe to a social network 44% % of buyers who subscribe are Facebook users 10% % of buyers are Twitter users 15% % of buyers aged over 65 subscribe to either Facebook, MySpace or Twitter 18
- 19. Social Network Activities of Book Buyers – Male vs. Female… 58% % of Facebook users are female 54% % of Twitter users are female 60% % of LinkedIn users are male 19
- 20. Online Leisure Activities of Book Buyers – 74% % of book buyers randomly surf the web each week 78% % of book buyers with HH income >$100,000 randomly surf the web each week 55% % of book buyers play online games at least once a month 44% % of book buyers aged over 65 play online games at least once a month 20
- 21. Online Leisure Activities of Book Buyers – 85% % of book buyers weekly send and receive e-mail 80% % of book buyers aged 13 – 17 who weekly send and receive email 90% % of book buyers earning >$150,00 who weekly send and receive email 21
- 22. David Taylor – President, Lightning Source 22
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- 26. Taylor & Francis: Books Never Go Out of Print POD allows T&F to economically keep valuable backlist in print and recapture lost revenue Titles with annual sales of approximately 100 re placed into POD T&F enjoyed 5% POD revenue growth in the UK and 282% respectively in the US (2007/2008) POD represents 25% of Taylor & Francis’ overall book revenue
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- 31. Place your order today and receive a 20% discount! 31