How does Tim O’Reilly think marketing in publishing should change?

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How does Tim O’Reilly think marketing in publishing should change? Week 5 Helen Pei-Ju Liao

How will e-books change publishing? ,[object Object],[object Object],[object Object]

Does the definition of "publisher" need to expand? ,[object Object],[object Object],[object Object]

How can publishers adapt to digital? What mindsets should they adopt? ,[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object]

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How does Tim O’Reilly think marketing in publishing should change?

1. How does Tim O’Reilly think marketing in publishing should change? Week 5 Helen Pei-Ju Liao