A Discussion On Social Networking
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A Discussion On Social Networking
- 1. Social Media in Extension A discussion with County Extension Directorslead by Peggy Shuffstall Presentation researched by:Anne Mims Adrian, PhD Alabama Cooperative Extension System at Auburn University And Floyd Davenport, Iowa State Extension
- 2. “Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.”Sarah Perez of ReadWriteWeb flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/
- 3. College of Ag Science Blog Examples Families Living Well Gardening in the Keystone State Ag Marketing News The Science of Food Terry Etherton’s Blog on Biotechnology
- 4. College of Ag Sciences on FaceBook and Twitter Dean McPheron - medflygenes Chris Raines - iTweetMeat James Remcheck – jimremcheck Jeff Hyde – jeffhyde College of Ag Sciences Facebook Group College of Ag Sciences on Twitter - agsciences
- 5. Adoption Curve & Phases Initial Discovery (2006-2007) Hype & Experimentation (2008-2009) Failure & Disappointment (2010) Triumph of Determination (2011-2013) Pervasive Adoption (2014-2015) http://www.socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png
- 6. The Adoption Curve and Its Phases Taken from Christopher S. Rollyson,, managing director of CSRA, a management consultancy that advises enterprises and startups on Web 2.0 strategy.
- 7. What is the point? http://www.flickr.com/photos/skipnclick/2945026921/
- 8. flickr.com/photos/28027797@N07/2613148011/ Social media is social which means relationships, engagement, connectedness, and collaboration.
- 9. Social media provides flexibility, efficiency, scalability, and opportunities for innovation. flickr.com/photos/yourdon/2675323741///
- 10. Facebook 200 millionactive users blog.facebook.com/blog.php?post=72353897130
- 11. Facebook Facebook is the largest social networking site, passing MySpace in 2008 www.mashable.com
- 12. Facebook Women older than 55 make up the fastest-growing age group on Facebook cnn.com/2009/TECH/04/13/social.network.older/
- 13. Twitter stats 3 million - Tweets/day (March 2008) Tuesday – most popular day Wednesday – close 2nd popular day techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/ sysomos.com/insidetwitter/Inside Twitter An In-Depth Look Inside the Twitter World
- 14. Twitter stats 2.62 billion - number of Tweets as July 14, 2009 Twitter is the fastest growing (752% increase in 2008!) http://popacular.com/gigatweet/ Giga Tweet thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats www.mashable.com
- 15. Wikipedia 75,000 - active contributors 13 million – number of articles contributors have worked on thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats & thefuturebuzz.com/2009/07/10/future-marketing-trends/ Future Marketing Trends – By The Numbers
- 16. Wikipedia ~57 million 2008monthly visitors ~65 million 2009 monthly visitors thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats & thefuturebuzz.com/2009/07/10/future-marketing-trends/ Future Marketing Trends – By The Numbers
- 17. YouTube 70 million – videos (March 2008) 95.4 million – videos (May 2009) 13 hours - amount of video uploaded every minute thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats & thefuturebuzz.com/2009/07/10/future-marketing-trends/ Future Marketing Trends – By The Numbers
- 18. Blogosphere 346 million – people read blogs (comScore March 2008) 900,000 - average number of blog posts in a 24 hour period 77% - active Internet users read blogs thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats
- 19. 1 trillion - unique URLs in Google’s index thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats
- 20. What is the point? http://www.flickr.com/photos/skipnclick/2945026921/
- 22. So, what can you do? flickr.com/photos/skipnclick/2945026921/
- 23. Information does not flow linearly flickr.com/photos/philhawksworth/2588299896/
- 24. Compartmentalized Life: Physical traditional boundaries of time The Age of Speedby Vince Poscente
- 26. Information through diverse social networks generates: More revenue More and faster completed projects
- 27. Listen Know what people are saying on the web search.twitter.com
- 29. Keep learning new tools Be more aware so you can become moretechnologically adept flickr.com/photos/cc511/2304699865/ blog.k1v1n.com/2008/10/defining-freerange-enterprise.html
- 30. Go where your audience is flickr.com/photos/mcgarry/111003432/
- 33. Connect & build relationships withthose who share your interests. Network flickr.com/photos/rambleon/2637714144/
- 35. “…that's part of the fire hose …a mix of rapid fire ideas loaded with “imperfections”—a lot like life. Jason Adam Young flickr.com/photos/aafromaa/3026998606/in/set-72157608631840641/
- 36. Re-think social structure & expectations New paradigm –underlying way we share & not share. flickr.com/photos/ihardlyflickr/2368302976/
- 37. Lifestream—bring into one place FriendFeed Feed readers (Google Reader) Tweetdeck
- 38. Use a “start page” iGoogle Google Reader Netvibes Friendfeed
- 39. Use your network in filters
- 40. Navigate the flow of easily, conveniently, and efficiently published information. flickr.com/photos/jdorner/2624179515/
- 41. Resources Engaging Communities on their on Turf: Secrets of Social networkers connect.extension.iastate.edu/p79426457/ Not information overload--filter failure blog.anneadrian.com/2008/10/not-information-overload-filter-failure.html
- 42. Resources Clay Shirky "It's not information overload. It's filter failure" http://web2expo.blip.tv/file/1277460/ at Web 2.0 Expo NY Beginner’s Guide to Social Media in Extension http://collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension
- 43. Resources Poscente, Vince. The Age of Speed. Aral, Sinan and Van Alstyne, Marshall W., "Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications" (January 18, 2007). Available at SSRN: ssrn.com/abstract=958158
- 44. Resources RSS in Plain English, a video introduction to using news readers from Common Craft commoncraft.com/rss_plain_english Use a newsreaderblog.anneadrian.com/2007/05/how-to-use-news-reader.html
- 45. Resources Feeding Frenzy, an eXtension 30-Minute session recording presented by Beth Raney, eXtension connect.extension.iastate.edu/p51525211/ How to Use Twitter for Business - Webinar on 6/18/09 flyte.biz/resources/newsletters/08/06-twitter-for-business.php
- 46. Resources Social Media Marketing Guide. How To Use Twitter, Facebook, YouTube And MySpace To Grow Your Internet Marketing Business small-business-articles.com/social-media-marketing-guide-how-to-use-twitter-facebook-youtube-and-myspace-to-grow-your-internet-marketing-business/
- 47. Resources Twitter Guide: How to, Tips, and Instructionsmashable.com/guidebook/twitter/ Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf Misconception about web technologies blog.anneadrian.com/2009/06/misconception-about-web-technologies_26.html
- 48. Resources Hampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and Practice, 3(2), 228-23. Hampton, K. & Wellman, B. (2003). Neighboring in Netville: How the Internet supports community and social capital in a wired suburb. City and Community, 2(4), 277-311. Ellison, N. B. Steinfield, C., and Lampe, C. (2007). The benefits of Facebook “friends”: Social capital and college students’ use of online social network sites. Journal of Computer Mediation Communication, 12(4), Article 1.
- 49. Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Social Media in Extension by Anne Mims Adrian is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Based on a work at www.slideshare.net/aafromaa .
Notas do Editor
- You realize that there is a plethora of information available, some that is accurate and some that may not be accurate, but nevertheless you want to keep up.You are true professional, and you don’t want to get caught now knowing your industry, your area of expertise.http://www.flickr.com/photos/rambleon/2384382498/in/set-72157604099911780Attribution-Noncommercial-Share Alike 2.0 Generic Share —Remix — Under the following conditions: Attribution. Noncommercial.
- http://globalhumancapital.org/?p=675http://www.socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.pngNow let’s take a look at the actual chart and talk about the different phases
- Initial Discovery (2006-2007)—Skunk works approach by visionaries while most executives wrote off social networks as something for “kids.” Very few executives got past the “gee whiz” stage. There were very few skills within the organization to succeed with Web 2.0; most were sourced outside. Hype & Experimentation (2008-2009) — As the curve shows, the first half of this section builds slowly, but its slope increases markedly in the second half. In the U.S., Obama edged Clinton (more here) because the campaign recognized the promise of Web 2.0 and made it the tip of the spear. It was a classic example of a challenger employing unproven technology to upset the dominant player. It was an exciting case study, and politicians and executives worldwide have taken note.During this stage, the market grasps some of the key concepts represented by Web 2.0, but it lacks the experience to apply them to business processes with consistent success. This phase will culminate this year in the apex of immature adoption (Gartner’s “Peak of Inflated Expectations”). Web 2.0 providers flood into the market, so this stage is also characterized by providers that barely know more than their clients leading initiatives that often fail.Failure & Disappointment (2010) — Most Web 2.0 initiatives will fall short of expectations, which always contain some kind of result tied to time. Because enthusiasts do not understand the application of the disruptive technology, they make false assumptions, and initiatives are not successful, so they are curtailed in a classic backlash. In consulting, a key value proposition is helping your client to set realistic expectations so they keep investing while others sit on the sidelines.Triumph of Determination (2011-2013) — While most enterprises will write off Web 2.0 as a failed curiosity, a determined few will continue investing, learn how to apply it and transform themselves, and they will produce case studies. This will take longer than expected.Pervasive Adoption (2014-2015) — Mass adoption will occur here as the technology and attendant work processes will be recognized and broadly practiced. The Internet has been at this stage for the past several years; the innovations and application to work processes have long been more incremental than during Web 1.0.Notice that the vertical axis is perceived value while the horizontal axis is Learning & Competence. The curve shows that during 2009 perceived value is high, but competence is low, which leads to failures and rapidly falling perceived value in late 2009 and 2010. Significant learning and competence develop with little mass perceived value from 2010 to 2011, which leads to a more sustainable curve in 2013 and beyond.Christopher S. Rollyson is managing director of CSRA, a management consultancy that advises enterprises and startups on Web 2.0 strategy. He is also editor of the Global Human Capital Journal and Founder of the Executive’s Guide to Web 2.0.
- flickr.com/photos/28027797@N07/2613148011/Defining social networking:Encourages new ways to communicate and share informationBuilds online communities of peopleBuild online profilesShare interests and activitiesShare pictures, thoughts, and ideas
- http://www.flickr.com/photos/yourdon/2675323741/
- blog.facebook.com/blog.php?post=72353897130
- www.mashable.com
- cnn.com/2009/TECH/04/13/social.network.older
- techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/http://www.sysomos.com/insidetwitter/Inside Twitter An In-Depth Look Inside the Twitter World
- http://popacular.com/gigatweet/ Giga Tweetthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statswww.mashable.com
- thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statsthefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
- thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statsthefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
- thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
- thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats
- thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats
- This goes back to the idea that we break down the physical boundaries of time and physical locations. Information is fluid. To be successful in today’s fast-paced world, we must learn to adjust make the most of the technologies learn to manage the flow and what is important use the tools to listen, and at times using these tools to assess needs (much like we do in physical communities) be willing to try different tools and techniques.http://www.flickr.com/photos/philhawksworth/2588299896/
- Vince Poscente the author ofThe Age of Speed describes that increasing the speed for which we do things and absorb information is integral to surviving today and tomorrow. He also recognizes that demand and desire for speed has blurred the lines between work, home and play. This new environment has changed the paradigm of compartmentalized life. Think about ways to cut time where you can and how to give more time to the things that matter most. Throw out old ideas about the divide between work, home, and leisure time and identify ways to put your passions into everything you do. Finally, think about how interruptions and multi-tasking affect your work and life, and learn how to control and prioritize your time.
- They analyzed the *content* of the email messages and found that in fact employees with more diverse social networks did have access to more diverse information (as measured across the content of their email). We also found that this link - between network diversity and information diversity - explained productivity and performance differences: Workers with access to diverse information through diverse social networks generated more revenue, completed more projects and completed projects faster, controlling for a host of traditional demographic and human capital variables such as age, gender, education, industry experience etc.The paper can be found here:Aral, Sinan and Van Alstyne, Marshall W., "Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications" (January 18, 2007). Available at SSRN: http://ssrn.com/abstract=958158
- Strategies for managing information and technology growthAdapted partially from Floyd Davenport’s Keeping Up With TechnologyFirst and foremost, relax. Don’t let technology overwhelm and stress you. There are over 100 million blogs covering thousands of different subjects, you can’t read them all. Studies have shown that up to 90% of software features go unused, don’t feel you have to learn them all. Recognize your own limitations and priorities and understand that you are not alone. But, use some help – Google Alerts.Google Alerts are emails automatically sent to you when there are new Google results for your search terms. You can also choose to have your alerts delivered via feed to the feedreader of your choice (e.g., Google Reader or add the feed to your iGoogle page). We currently offer alerts with results from News, Web, Blogs, Video and Groups.Search.Twitter.com to find out what people are talking about.http://www.flickr.com/photos/zunami/2283133585/ Attribution-Share Alike 2.0 GenericYou are free: to Share — to Remix — Under the following conditions: Attribution. Share Alike.
- Strategies for managing information and technology growthAdapted from Floyd Davenport’s Keeping up with TechnologyStay curious. Embrace your inner child and don’t be afraid to play. People over the age of 25 didn’t grow up in the digital age so we can be out of our comfort zone when experimenting with new technologies. We like to understand what will happen before we press a button. Don’t be too quick to judge the value of a new service or technology until you have had a chance to experience it. Look for potential and be creative.http://www.flickr.com/photos/jerobins/2760299430/
- Technologies and communities will not stay constanthttp://www.flickr.com/photos/cc511/2304699865/blog.k1v1n.com/2008/10/defining-freerange-enterprise.html
- People change locations /tools / communitiesflickr.com/photos/mcgarry/111003432/
- flickr.com/photos/namlhots/3096109459/log.k1v1n.com/2008/10/defining-freerange-enterprise.html
- Strategies for managing information and technology growthAdapted from Floyd Davenport’s Keeping Up With Technology by Floyd DavenportNetwork with your friends and colleagues. We can communicate, share information and engage with more people today than ever before. Take advantage of services like Facebook (http://www.facebook.com/) or Twitter (http://twitter.com/) and build relationships with individuals who share your interests. My personal favorite is Twitter for its portability and casual conversation. Don’t underestimate the power of networking. Your network can become the single most important filter for relevant information.www.flickr.com/photos/rambleon/2637714144/
- Strategies for managing information and technology growthAdapted from Floyd Davenport’s Keeping Up With TechnologyParticipate and plan time to explore and learn. Easy to say and hard to do, but work at your own pace and set aside a reasonable amount of time given your individual priorities. flickr.com/photos/aafromaa/3027113461/in/set-72157608631840641/
- Mistakes –the imperfections--will happen
- Strategies for managing information and technology growth
- Strategies for managing information and technology growthAdapted from Floyd Davenport’s Keeping Up With Technology by Floyd DavenportUse a “start page” service like Netvibes (http://www.netvibes.com/) or iGoogle (http://www.google.com/ig) to organize and review information. These easy to use services help you create your own “home” page and aggregate information and applications into one location. They list numerous resources which can keep you current on everything from the newest gadgets to the latest services in social media. Choose a couple of news services that Techmeme (http://www.techmeme.com/) that bring the latest news on technology.
- Strategies for managing information and technology growthAdapted from Floyd Davenport’s Keeping Up With Technology by Floyd DavenportNetwork with your friends and colleagues. We can communicate, share information and engage with more people today than ever before. Take advantage of services like Facebook (http://www.facebook.com/) or Twitter (http://twitter.com/) and build relationships with individuals who share your interests. My personal favorite is Twitter for its portability and casual conversation. Don’t underestimate the power of networking. Your network can become the single most important filter for relevant information.Use your network to filter