This presentation contains analysis on the case study "Red bull's marketing strategy - word of mouth." - Introduction about Company and Founder. - Marketing Strategy - Marketing Mix (Product, Place, Price & Promotion) - To give people Wings - Above the Line and Below the Line using promotional Approacher. - Event and Sponsorship. - WOM ( word of mouth )

1. Engaging consumers through word of mouth marketing
CASE STUDY
on
Saurav Narayan Singh

2. INTRODUTION
Dietrich Mateschitz founded Red Bull in
1984 after discovering the widespread
popularity of tonic drinks in the Far East.
 Energy Drink, launching the product on the Austrian market in 1987.
 Red Bull has launched a range of products, including Red Bull Cola in 2008 and
Red Bull Energy Shots in 2009.
 Today, Red Bull has annual sales of around 4 billion cans in 160 countries. It
employs more than 7,700 people.

3. Using Marketing Mix
• Taste of the product is unlike any other, it also has a functional effect in
comparison to other soft drinks.
• it is easy to obtain as it is sold in a variety of places - including retail
outlets and food and drink establishments.
• Red Bull uses a premium pricing strategy. The product is priced above that
of competitors’ products.
Marketing Strategy

4. PROMOTION
• The concept behind its promotional activity is to give people
‘Wiiings’.
• Using AIDA
• Using Promotional Approaches as Above the Line and Below the
Line.
• Organizing Event and Sponsorship.
• WOM (Word Of Mouth).