If you have a business that has a physical location (e.g. hotel, restaurant, dentist, real estate agent, plumber, etc), you can benefit from increasing your rankings with Google local. This presentation contains actionable tips that you can put in to practice right away, to improve your rankings in Google Local.

1. Improving Your Google
Search Rankings
By Shamelle Perera BSc(Hons), MSc

2. Founder of
BetterBloggingWays.com
PromoteYouTubeVideos.com
Contributor for

3. What would you do when you
are looking for something?
Example

4. What would you do when you
are looking for something?
1. Go to the yellow pages
2. Search Online
3. Smart phone application
4. Ask a friend

6. 73% of
all online activity
is related to
local content Source

7. Example – Local content

8. Local Search is any
search made with the goal of
finding something in a
specific geographic area.
capture a specific market

9. Local search engine
optimization (SEO)
The practice of improving
the quantity and quality of
traffic from search queries
with a geographic intent.

10. Local Search Ranking

11. Optimize Your Website For Local

12. Name - Address - Phone Number
(NAP) Indicate to Google that the
enclosed information is the actual
Micro data name, address, and phone number
for the business.
<div itemscope
itemtype="http://schema.org/LocalBusiness">
<span itemprop="name">Sunil’s Pizza</span>
<span itemprop="address" itemscope
<div> Sunil’s Pizza 123 Main St, itemtype="http://schema.org/PostalAddress">
Colombo, NM 11111 Phone: 077- <span itemprop="streetAddress">123 Main
555-1234 St</span>, <span
<a itemprop="Locality">Albuquerque</span>, <span
itemprop="Region">NM</span> <span
href="http://pizza.example.lk">http:/ itemprop="postalCode">11111</span> </span>
/pizza.example.lk</a> </div> Phone: <span itemprop="telephone">077-555-
1234</span>. <a href=" http://pizza.example.lk "
itemprop="url"> http://pizza.example.lk </a>. </div>

13. Name - Address - Phone Number
(NAP) Indicate to Google that the
enclosed information is the actual
Micro data name, address, and phone number
for the business.
Micro data can be generated
http://www.microdatagenerator.com/local-business-schema/

14. Name - Address - Phone Number
(NAP) - Best practices
Contact Page Website footer site-wide

15. Link Building For Local
Get powerful, authoritative,
local (if possible) links to your website
Local Press,
Sponsor local events,
Local directories,
Local groups/forums
Check your competitors links using
www.opensitexplorer.org

16. Optimize Your Google+ Local

17. Make Your Mark With
Google+ local listing

18. Make Your Mark With
Google+ local listing
• Submit your information
• Verify your listing by phone or postcard
• Wait for your listing to appear on
Google..

19. Optimizing your Google+ local
listing
Listing Factors
Name, physical address, phone
Claim and verify
Proper Category associations
Use correct local area code

20. Optimizing your Google+ local
listing
Other factors
• Number of linking Citations and
reviews
• Quality inbound links to the website
• Page rank/authority of your website

21. Verify
completeness
GetListed.org

22. Summary
Ranking for local content is
important!
Take action
NAP, Google+ Local

23. Thank you
BetterBloggingWays.com
@BetterBloggingW
Shamelle@gmail.com