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A/B Testing Tips Increase Conversions Over 100
1.
Oct 22th, 2013 A/B
Testing Paul Ryazanov Director of business development
2.
Promodo at a
Glance
3.
We are simply
helping people to make changes to existing sites to achieve great results. What we really love is showing them how easy and quick such changes might be. Tips&Tricks
4.
161.66% increase in
CTR
5.
58.39% increase in
sales
6.
107% jump in
conversion rate
7.
232% increase lead
generation
8.
158% increase in
trial signups
9.
+15.05% conversion rate
10.
Signups increased by
60% after actually removing the signup form
11.
10% lift in
the goal conversion
12.
Putting a live
chat widget helped increase their signups by 31% over the original design
13.
Original design Long form design 37,5%
14.
Original design Person design 102,5%
15.
4,78%
16.
3,49% 3,38%
17.
0,8% 2,2%
18.
19.
Conversion increased by
137.5% CTA change - increased sales by 22%
20.
Adding social integration
increased conversion rate by a further 70%
21.
In 99% cases
businesses might increase the conversion rates when they don’t stop with one single page but do some testing and tunings. What Next?
22.
Oct 22th, 2013 Thank
you!
Notas do Editor
More than 61% of retailers doing less than 5 tests a month
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