3. Speaker
Paul Ryazanov
International speaker, internet
marketing expert, conversion
rate optimization expert
Recent speaking engagement
CloudCon – San Francisco, USA 2012
PubCon – Las Vegas, USA 2012
eComTim – Timisoara, Romania, 2013
SFIMA – Miami, USA 2013
PubCon – Las Vegas, USA 2013
Google – private workshop
NOLE – New Orleans, 2014
7. #2 – keyword research
https://adwords.google.com/ko/KeywordPla
nner/Home?
__u=4610065993&__c=1942088833
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semrush.com
8. #3 - <title></title> + meta
Make sure your titles give a clear idea of what the page is about
Use your keywords in the title, but never stuff more then two repetitions of one
and the same keyword and don’t stuff too many keywords – test how it’s going to
look like!
Visible part is 512 pixels long!
http://seo-websitedesigner.com/Google-SERP-Emulator
Put the most important key phrase at the beginning and close the title with your
brand
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10. #4 – content, h1/h2 tags
Make sure you clearly set the h1/h2 tags to tell Google about
most important things
Avoid any duplicate content. All your page content needs to be unique – even
product descriptions. Forget about manufacture details. Put your own opinion
about product
Keep the balance of text and images. We do recommend content takes about
30% of your page
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14. #6 – rich product snippets
https://support.google.com/webmasters/an
swer/146750?hl=en
Better CTR in organic traffic
Snippets for Breadcrumbs, products, videos
Use schema.org
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15. #7 – product reviews
Better conversions / trust by visitors
Google love the user generated
content
Its free. Easy. Use yotpo.com
apps.shopify.com/yotpo-social-reviews
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16. #8 – use video for products
Better conversions
Traffic from video channels
Its free. Easy. Use youtube.com
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17. #9 – create your blog – Google+
Create your blog ASAP
3-6 articles per month
Use Google+ authority
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18. #10 – Google GEO targeting
Register your business
Get Reviews!
Use Google Places / Yelp
https://www.google.com/local/business/add
?hl=en-US
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25. Bonus
We would like to invite all of you to take a free 10-15
minutes personalized webinar for a quick audit of your
website and marketing campaigns by Google certified
experts.
-
Quick usability audit of the existing site;
Quick SEO audit and review of existing analytics;
Audit of PPC campaigns;
Technical audit;
Best practices of conversion rate optimization;
General online marketing strategy insights.