Ecommerce SEO: Proven techniques to increase sales
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The webinar is focused on the following matters: Why Ecommerce SEO is so different and what do you do about it? What are the most common SEO strategies and why they do not work for Ecommerce? How to improve your rankings and organic traffic with proven Ecommerce SEO techniques While listening to the webinar you will be given better knowledge of what kind of proven techniques there are and what particular advantages each e-commerce site owner is getting with certain E-commerce SEO tricks.
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Ecommerce SEO: Proven techniques to increase sales
- 1. Ecommerce SEO: Proven techniques to increase sales Daria Kizilova, Webinar SEO analyst © 2012 Promodo www.promodo.com United Kingdom United States contact@promodo.com +44 0203 1376 681 +1 347 809-34-86
- 2. Ecommerce SEO is human- oriented SEO © 2012 Promodo www.promodo.com United Kingdom United States 21.3.11 contact@promodo.com +44 0203 1376 681 +1 347 809-34-86
- 3. Content is important • NEVER use duplicate content • Avoid manufacturer description – write a unique text for every single object • Optimize product images and diversify descriptions for ALL the product pages • Include client reviews and feedback to animate the description of products • Keep your content FRESH © 2012 Promodo www.promodo.com United Kingdom United States 21.3.11 contact@promodo.com +44 0203 1376 681 +1 347 809-34-86
- 4. Fresh, unique and easy-readable content will draw clients to your store © 2012 Promodo www.promodo.com United Kingdom United States 21.3.11 contact@promodo.com +44 0203 1376 681 +1 347 809-34-86
- 5. Remember about tree-like link structure © 2012 Promodo www.promodo.com United Kingdom United States 21.3.11 contact@promodo.com +44 0203 1376 681 +1 347 809-34-86
- 6. LEARN from your competitors and DEFEAT them © 2012 Promodo www.promodo.com United Kingdom United States 21.3.11 contact@promodo.com +44 0203 1376 681 +1 347 809-34-86
- 7. Make navigation comfortable for potential buyers Watch the design of your store - compelling, user friendly and call to action Eliminate extra steps – make purchase direct and fast Use security badges to gain trust © 2012 Promodo www.promodo.com United Kingdom United States 21.3.11 contact@promodo.com +44 0203 1376 681 +1 347 809-34-86
- 8. ARCHITECTURE OF YOUR STORE MIND pagination CREATE sitemaps USE only SEO-friendly technologies © 2012 Promodo www.promodo.com United Kingdom United States 21.3.11 contact@promodo.com +44 0203 1376 681 +1 347 809-34-86
- 9. Create PUBLICITY in SOCIAL media © 2012 Promodo www.promodo.com United Kingdom United States 21.3.11 contact@promodo.com +44 0203 1376 681 +1 347 809-34-86
- 10. NEVER FORGET THIS © 2012 Promodo www.promodo.com United Kingdom United States 21.3.11 contact@promodo.com +44 0203 1376 681 +1 347 809-34-86
- 11. Thank you for your attention! Please direct your questions to contact@promodo.com, we will be glad to answer them. Daria Kizilova Promodo d.kizilova@promodo.com www.promodo.com © 2012 Promodo www.promodo.com United Kingdom United States contact@promodo.com +44 0203 1376 681 +1 347 809-34-86