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Safeguarding e-Commerce Revenues
from DDoS Attacks in Q4
www.prolexic.com
A DDoS Attack Can Ruin Your Holiday Season
• U.S. retail e-Commerce sales continue on a
steady upward climb
• Online sales are projected to grow 3 times
faster than total retail sales
• Unfortunately, distributed denial of service
(DDoS) attacks are following a similar upward
trajectory
• A DDoS attack can devastate your Q4 sales
revenue and brand reputation
2

May 2013

www.prolexic.com
Is Your e-Commerce Business Prepared
for a DDoS Attack?

• What if your site was taken offline by a DDoS
attack?
• Who would you call first?
• How long would it take for services to be
restored?
• How much sales revenue could you lose?
• Your answers and preparation can make the
difference between a highly profitable or truly
miserable online holiday sales season for your
business.
3

www.prolexic.com
Consequences of DDoS-driven Downtime
• A DDoS attacker aims to overwhelm a
computer resource to make it run so slowly as
to be unusable – or crash it completely
• The longer a website is unavailable, the
greater the amount of lost revenue
• A popular e-Commerce website calculated it
lost US$1,000 per second when it was brought
down by DDoS attackers
• How much would your business lose?
4

www.prolexic.com
Damage Is Worse During the Holiday Season
• The Q4 holiday shopping season is the most
profitable quarter of the year
• E-Commerce businesses lose US$1 billion in
revenue due to customer click-aways if a website
loads slowly or is not accessible
• Prolexic logged a 29 percent increase in number
of DDoS attacks in December 2012 vs. December
2011
• Experts expect even more attacks in Q4 2013
5

www.prolexic.com
Damaging Effects of a DDoS Attack
• Lost or deferred revenue
– If your business is offline, you can’t make sales or
process orders
– The longer the outage, the greater the loss

• Brand damage due to loss of customer
satisfaction
– Customers buy from your competitors instead – and
may never come back
– They post negative reviews about your service

• Lower stock price and investor confidence
• Worse search engine ranking
6

www.prolexic.com
Warning Signs that Your Website Could Be Targeted

• Another site in your industry has been attacked
• Hacker chatter about who they plan to target
next
• Someone in your organization has posted
messages that upsets hactivists
• You’ve received an extortion or blackmail
demand
• Your network has experienced undiagnosed
problems
• Download the full white paper for more details
7

www.prolexic.com
Survival Starts With Fast DDoS Mitigation
• Minutes count when a DDoS attack strikes
• The faster that DDoS mitigation services can
be deployed:
– The shorter the outage
– The less revenue loss

• Download the white paper Safeguarding e-Commerce Revenues from
DDoS Attacks in Q4 to learn about best practices to protect your
e-Commerce business
8

www.prolexic.com
Download the Free White Paper
• Download the white paper Safeguarding e-Commerce
• Revenues from DDoS Attacks in Q4 at
http://www.prolexic.com/safeguarding
• The white paper includes:
– Why experts are sounding the alarm about DDoS attacks on eCommerce businesses this holiday season
– How a DDoS attack can damage your e-Commerce business
– Warning signs that your business could be hit
– A case study of an e-Commerce firm that was hit by multiple
attacks and fought back successfully
– Best practices to minimize or eliminate damage from DDoS
attacks

9

www.prolexic.com
About Prolexic
• Prolexic Technologies is the world’s largest and
most trusted provider of DDoS protection and
mitigation services.
• Prolexic has successfully stopped DDoS attacks
for more than a decade.
• We can stop even the largest attacks that
exceed the capabilities of other DDoS
mitigation service providers.
10

www.prolexic.com

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Safeguarding eCommerce Revenues from DDoS Attacks in q4

  • 1. Safeguarding e-Commerce Revenues from DDoS Attacks in Q4 www.prolexic.com
  • 2. A DDoS Attack Can Ruin Your Holiday Season • U.S. retail e-Commerce sales continue on a steady upward climb • Online sales are projected to grow 3 times faster than total retail sales • Unfortunately, distributed denial of service (DDoS) attacks are following a similar upward trajectory • A DDoS attack can devastate your Q4 sales revenue and brand reputation 2 May 2013 www.prolexic.com
  • 3. Is Your e-Commerce Business Prepared for a DDoS Attack? • What if your site was taken offline by a DDoS attack? • Who would you call first? • How long would it take for services to be restored? • How much sales revenue could you lose? • Your answers and preparation can make the difference between a highly profitable or truly miserable online holiday sales season for your business. 3 www.prolexic.com
  • 4. Consequences of DDoS-driven Downtime • A DDoS attacker aims to overwhelm a computer resource to make it run so slowly as to be unusable – or crash it completely • The longer a website is unavailable, the greater the amount of lost revenue • A popular e-Commerce website calculated it lost US$1,000 per second when it was brought down by DDoS attackers • How much would your business lose? 4 www.prolexic.com
  • 5. Damage Is Worse During the Holiday Season • The Q4 holiday shopping season is the most profitable quarter of the year • E-Commerce businesses lose US$1 billion in revenue due to customer click-aways if a website loads slowly or is not accessible • Prolexic logged a 29 percent increase in number of DDoS attacks in December 2012 vs. December 2011 • Experts expect even more attacks in Q4 2013 5 www.prolexic.com
  • 6. Damaging Effects of a DDoS Attack • Lost or deferred revenue – If your business is offline, you can’t make sales or process orders – The longer the outage, the greater the loss • Brand damage due to loss of customer satisfaction – Customers buy from your competitors instead – and may never come back – They post negative reviews about your service • Lower stock price and investor confidence • Worse search engine ranking 6 www.prolexic.com
  • 7. Warning Signs that Your Website Could Be Targeted • Another site in your industry has been attacked • Hacker chatter about who they plan to target next • Someone in your organization has posted messages that upsets hactivists • You’ve received an extortion or blackmail demand • Your network has experienced undiagnosed problems • Download the full white paper for more details 7 www.prolexic.com
  • 8. Survival Starts With Fast DDoS Mitigation • Minutes count when a DDoS attack strikes • The faster that DDoS mitigation services can be deployed: – The shorter the outage – The less revenue loss • Download the white paper Safeguarding e-Commerce Revenues from DDoS Attacks in Q4 to learn about best practices to protect your e-Commerce business 8 www.prolexic.com
  • 9. Download the Free White Paper • Download the white paper Safeguarding e-Commerce • Revenues from DDoS Attacks in Q4 at http://www.prolexic.com/safeguarding • The white paper includes: – Why experts are sounding the alarm about DDoS attacks on eCommerce businesses this holiday season – How a DDoS attack can damage your e-Commerce business – Warning signs that your business could be hit – A case study of an e-Commerce firm that was hit by multiple attacks and fought back successfully – Best practices to minimize or eliminate damage from DDoS attacks 9 www.prolexic.com
  • 10. About Prolexic • Prolexic Technologies is the world’s largest and most trusted provider of DDoS protection and mitigation services. • Prolexic has successfully stopped DDoS attacks for more than a decade. • We can stop even the largest attacks that exceed the capabilities of other DDoS mitigation service providers. 10 www.prolexic.com