The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
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1. How did Marina Bay serve as a model
to the Principles of Governance
deployed to help Singapore sustain its
growth in the 21 Century?
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Grace (12) 3S1
2. The Marina Bay Sands was built to contribute in the
growth of Singapore
How?
Attracted foreign investments(global brands eg.
Chanel, Mulberry, Coach) due to strategic
multiplex (tourist attraction, business hub, classy
lodging, convention centres, fancy shopping
complex)
And therefore helped rapidly boost Singapore’s
economy
Provided a balance in hectic & harsh current
lifestyles of Singaporeans (provided relaxation for
people who wanted to take a temporary
breather)
Create a metropolitan city which differentiate from
many other major cities in the Asia.
3. Leadership is key
Government decided to build the Integrated
Resorts; MBS at Marina Bay to:
• Boost the economy of Singapore via tourism &
businessattracting both holiday-makers and
business travellers worldwide
• Attract foreign investorsseeing how strategic
the Integrated Resorts was by being a
multiplex providing numerous services in just a
SINGLE destination
• Create value added jobs and adds value chain
industries to Singapore.
4. …Despite the fact that many Singaporeans were
against the whole idea due to the grave
consequences that might occur because of the
casinos. As it might increase problem
gambling which leads to great despair and
broken families and relationships.
5. Therefore, the leader of Parliament, namely
Mr Lim Hng Kiang, Minister for trade &
Industry, went ahead with the idea and now
the Integrated Resorts is an international icon
admired by many nations in the world.
6. Anticipate Change and Stay Relevant
The Clifford Pier
• Once a pier for trading of spices and transportation in
the past has been redeveloped into Fullerton Bay Hotel in
anticipation of large influx of well travelled tourists with
more spending power to Singapore.
Thus, there will always be enough rooms & places for
tourists to lodge in. thus improves the economy of
Singapore(staying relevant) & gained international
recognition.
7. Old Inland Revenue Building
• Old Inland Revenue Building was converted to
high class hotel to cater to more business
travellers and it also hosts many business
seminars all year round.
8. • To conserve the land in Singapore due to
it’s small area, the government made the
decision to built more high-rise
commercial buildings, residential homes
and underground facilities in Marina
BayCBD area consisting many banks....
9. Marina Bay Link Mall
• Anticipating change by constructing the Mall
underground, thus not only conserving space
but reduces energy consumption as it is cooler
underground
• Uses sensor for elevators which save energy
• It links to SMRT train service, thus adds
convenience to the people.
….. Therefore staying relevant towards the
needs in Singapore.
10. A stake for everyone, opportunities
for all
Even people from the public were given a
say in the decision-making of the
development of casinos as a part of the
Integrated Resorts
People supportive of the idea reasoned that
casinos created more j obs, increased tax
revenues and had many benefits aroused
from the growth in tourism, therefore, after
much discussion, the casinos were to be
built
Therefore, the Integrated Resorts provided
11. Work for reward, Reward for
work
• By having the Marina Bay Resorts which
needed a huge labour force to sustain it,
with different tasks for entertainment, sales,
etc, within the Resorts. Employers had to
employ many workers with different
capabilities. Thus, they had to pay a
reasonable wage to their employees so that
foreign & local talents will be allured to
the j opportunities.
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12. • By working hard and producing excellent
services, workers will in turn be given
bonuses or pay increase, raising the
efficiency and competency in the Resorts.
• Hence, reiterating the principle
governance, “Work for reward, Reward
for work”.
