Increase website traffic and conversion search engine optimization 101 - profitworks

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To download this presentation go to www.profitworks.ca Increase the traffic to your website and sales conversions once you get the traffic to your website. Read this short presentation on Search Engine Optimization 101 from Profitworks to learn how. Read it now!

Technology Design

SEO 101
For Small Business Owners

Website SEO & Conversion Services
www.Profitworks.ca
(226) 241-7827

Contact us today!

Agenda
• What SEO Is Not
• Search Engines Are Not Stupid
• Why SEO Is Important
• What SEO Is
• What Affects Website Rankings
• General SEO Theory
• SEO Your Website 101
• The Important Of Conversion
• Questions & Answers

SEO is NOT...
Google Adwords Or Other Online Advertising

SEO is NOT...
Spammy Or Low Quality Content

SEO is NOT...
Linking Schemes

Your Website

Fake Website

Fake Website

Fake Website

Fake Website

Search Engines... Not Stupid
Panda Updates
Lowered the rank of low quality websites

Search Engines... Not Stupid
Penguin Updates
Lowered the rank of websites that break the rules
(linking schemes, deliberate duplicate content, etc)

Why SEO Is Important
More Pages Indexed = More Clicks = More Website Traffic

Why SEO Is Important
More Website Traffic = More Website Sales

Why SEO Is Important
It Increase Sales Significantly

More Pages Indexed = More Clicks =
More Website Traffic = More Website Traffic =
More Website Sales

Why SEO Is Important

What would happen if you
increase your leads or
website sales by 2x or 3x?

What Is SEO?
It Is Not
Google Adwords

Spam

Linking Schemes

It Is Helping Search Engines
Get The Right Information To The Right People

General SEO Theory
Google Is Trying To Give Users The Best Results
Better Google Experience = Google Keeps More Users
= More Ad Revenue For Google

General SEO Theory
Help Google Give Better Results
Help Google = Rewarded
Scam Or Trick Google = Penalized

General SEO Theory
How To Get Rewarded
1. Quality Content

3. On Page SEO

2. Regular Content

4. Off Page SEO

5. Page Speed &
Good Design

On Page SEO
What Are Keywords?
Any short phrase contained within a internet search

On Page SEO
How To Determine Keyword Search Volume?
Use the Google keyword tool.

On Page SEO
What Are Long Tail Keywords?
Keywords that are longer and more specific.

On Page SEO
Why Are Long Tail Keywords More Effective
1. Over 90% of
searches are different
Same

2. Less competition =
easier to rank

Different

3. They are more specific
= more likely to be what buyer wants

Links
External Links
Links to your website from another website
1. The More The
Better

2. More Reliable The Source
The More Valuable The Link

3. The More Relevant
The Better

Links
Internal Links
Links on your website to other pages on your website

More Important Pages = Should Have More Internal Links

Content Freshness
Fresh = More Relevant = Ranking Reward

Usage Metrics
Better Metrics = Better User Experience = Ranking Reward
1. Click Through Rate

2. Bounce Rate

3. Page Load
Speeds

4. Other Google
Analytics

Importance Of Conversion
You Need Visitors To Take The Right Action

Importance Of Conversion
How To Do It
1. The Right Text

2. The Right Image

3. The Right Colors

4. The Right Placement

Importance Of Conversion
How To Find The Right Text, Images, Colors & Placements
A/B Page Testing

Importance Of Conversion
How To Find The Right Text, Images, Colors & Placements
Heat Map Tracking

Questions

Lets Increase Your Website
Traffic & Sales!

Increase Your Website
Traffic & Sales!

Website SEO & Conversion Services
www.Profitworks.ca
(226) 241-7827

Contact us today!

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Increase website traffic and conversion search engine optimization 101 - profitworks

1. SEO 101 For Small Business Owners Website SEO & Conversion Services www.Profitworks.ca (226) 241-7827 Contact us today!

2. Agenda • What SEO Is Not • Search Engines Are Not Stupid • Why SEO Is Important • What SEO Is • What Affects Website Rankings • General SEO Theory • SEO Your Website 101 • The Important Of Conversion • Questions & Answers

3. SEO is NOT... Google Adwords Or Other Online Advertising

4. SEO is NOT... Spammy Or Low Quality Content

5. SEO is NOT... Linking Schemes Your Website Fake Website Fake Website Fake Website Fake Website

6. Search Engines... Not Stupid Panda Updates Lowered the rank of low quality websites

7. Search Engines... Not Stupid Penguin Updates Lowered the rank of websites that break the rules (linking schemes, deliberate duplicate content, etc)

8. Why SEO Is Important More Pages Indexed = More Clicks = More Website Traffic

9. Why SEO Is Important More Website Traffic = More Website Sales

10. Why SEO Is Important It Increase Sales Significantly More Pages Indexed = More Clicks = More Website Traffic = More Website Traffic = More Website Sales

11. Why SEO Is Important What would happen if you increase your leads or website sales by 2x or 3x?

12. What Is SEO? It Is Not Google Adwords Spam Linking Schemes It Is Helping Search Engines Get The Right Information To The Right People

13. What Affects Search Rankings Four Main Things That Affect Search Ranking 1. On Page SEO 3. Content Freshness 4. Authority/Brand Metrics 2. Links 5. User Usage Metrics

14. General SEO Theory Google Is Trying To Give Users The Best Results Better Google Experience = Google Keeps More Users = More Ad Revenue For Google

15. General SEO Theory Help Google Give Better Results Help Google = Rewarded Scam Or Trick Google = Penalized

16. General SEO Theory How To Get Rewarded 1. Quality Content 3. On Page SEO 2. Regular Content 4. Off Page SEO 5. Page Speed & Good Design

17. On Page SEO What Are Keywords? Any short phrase contained within a internet search

18. On Page SEO How To Determine Keyword Search Volume? Use the Google keyword tool.

19. On Page SEO What Are Long Tail Keywords? Keywords that are longer and more specific.

20. On Page SEO Why Are Long Tail Keywords More Effective 1. Over 90% of searches are different Same 2. Less competition = easier to rank Different 3. They are more specific = more likely to be what buyer wants

21. On Page SEO Keyword(s) in URL

22. On Page SEO Keyword(s) in URL

23. On Page SEO Page Title Meta Tag

24. On Page SEO Page Title Meta Tag

25. On Page SEO Page Description Meta Tag

26. On Page SEO Page Description Meta Tag

27. Links External Links Links to your website from another website 1. The More The Better 2. More Reliable The Source The More Valuable The Link 3. The More Relevant The Better

28. Links Internal Links Links on your website to other pages on your website More Important Pages = Should Have More Internal Links

29. Content Freshness Fresh = More Relevant = Ranking Reward

30. Authority/Brand Metrics How Strong Is Your Authority & Brand 1. Authority On Topic 2. Occurrences Of Your Brand On The Web 3. Searches For Your Brand 4. Content Freshness

31. Usage Metrics Better Metrics = Better User Experience = Ranking Reward 1. Click Through Rate 2. Bounce Rate 3. Page Load Speeds 4. Other Google Analytics

32. Importance Of Conversion You Need Visitors To Take The Right Action

33. Importance Of Conversion How To Do It 1. The Right Text 2. The Right Image 3. The Right Colors 4. The Right Placement

34. Importance Of Conversion How To Find The Right Text, Images, Colors & Placements A/B Page Testing

35. Importance Of Conversion How To Find The Right Text, Images, Colors & Placements Heat Map Tracking

36. Questions Lets Increase Your Website Traffic & Sales!

37. Increase Your Website Traffic & Sales! Website SEO & Conversion Services www.Profitworks.ca (226) 241-7827 Contact us today!

Increase website traffic and conversion search engine optimization 101 - profitworks

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Increase website traffic and conversion search engine optimization 101 - profitworks