Sunnyside Up: Wal-Mart & PayWithMe, Chirply, Foursquare & Tumblr add ad products

1. Sunnyside Up
4.26.27

2. pay with cash on walmart.com / Pay with cash at 7 eleven
• What’s new? Wal-Mart is letter shoppers purchase products
through Wal-Mart.com
• How does it work? Shoppers order online, then come into a
Wal-Mart store to pay in cash, and then Wal-Mart ships the order.
• Why does it matter? Wal-Mart is making online shopper to the
25% of Wal-Mart shoppers are “unbanked,” meaning they lack
the income or the access to bank accounts. The idea is to
expand the ways that these customers can shop—meaning they
now have access to Wal-Mart’s inventory, which can vary from
store to store.
• What’s new? PayWithMe is partnering with merchants to let
shoppers buy online, but pay in cash at 7-11 retail locations.
• How does it work? PayWithMe integrates into a retailer’s e-
commerce platform. The shopper buys online and then
transaction is put on hold. Meanwhile, the shopper either prints
out the receipt or brings in a phone receipt, in order to pay with
cash at 7-11. When the cash is received, the order is processed
and the product is shipped.
• Why does it matter? Depending on its success partnering with
retail merchants, PayWithMe provides wider opportunity for the
unbanked to shop online, opening up additional revenue streams
for retailers. This is a plus for e-commerce only-sites or for
businesses that are selling more volume per customer online.
• Read More/Source: http://gigaom.com/2012/04/26/wal-mart-
takes-cash-for-online-purchases/

3. chirpify (also) bringing payments to twitter
Last week, we presented AirTweet, a way to pre-order at small
businesses on Twitter.
• How does it work? Shoppers sign up with Chirpify with their
PayPal accounts and then Tweet in response to a specific offer “I
want to buy X,” or “Doniate $20 to @Politician,”
• Why does it matter? Some brands like PowerBar see it as a way
to “monetize” their following, although many consumers may feel
reluctant to do their regular shopping on Twitter. Chirpify may be
better suited to brands/retailers that promote flash sales (Nike’s
Shoe RSVP, Gilt Group, Groupon).
• PandoDaily expands, “The idea is that e-commerce
companies like eBay, Etsy and Kickstarter can integrate
Chirpify into their sites as a way to easily extend their
commerce offerings onto Twitter.”
• Read More/Source: http://techcrunch.com/2012/02/15/sell-
simp-ly-rebrands-as-chirpify-launches-new-twitter-commerce-
platform-for-brands/

4. foursquare, tumblr to add advertising
products
• FOURSQUARE “The product will let merchants promote a deal
to check in at a given area through its existing merchant
platform, which allows businesses to claim their Foursquare
listings. When users search for local specials, they can see
offers via paid ads on Foursquare. Those ads will be targeted
using the same algorithms that power “explore,” which
recommends establishments based on a users’ past check-ins,
as well as those of friends and the wider Foursquare user base.“
http://adage.com/article/digital/foursquare-eyes-june-launch-
advertising-platform/234223/
• Implications: Now brands can actively message users with their
branded check-in deals within the Foursquare platform, instead
of promoting the deals in-store or in other channels. This means
more exposure for the offers and potentially higher redemption
rate.
• TUMBLR: Tumblr announced that “advertisers will be able to buy
ad units on the ‘Featured’ section [at right] of Tumblr’s
dashboard, which gets approximately 120,000 impressions a
day.”
• Implications: Brands that may need a boost in exposure for their
new Tumblr accounts (GE’s account, or Mountain Dew’s
#DEWeezy account) can promote their page to prospective
followers: http://mashable.com/2012/04/18/tumblr-ads/

5. Thank you.
Profero New York
206 Fifth Avenue,5th Floor
New York, New York 10010
T. +1 646 381 3500
F. +1 646 843 8424