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Social Media CourseDr. Matthew J. Kushin,[object Object],Assistant Professor,[object Object],Department of Communication,[object Object],Utah Valley University,[object Object],profkushin.wordpress.com,[object Object],mkushin@uvu.edu,[object Object],@mjkushin,[object Object]
Summary of Social Networks,[object Object],Dr. Matthew J. Kushin,[object Object],Course: profkushinsocial.wordpress.com,[object Object]
Shared Experience,[object Object],Things have value to the extent that they are shared with others,[object Object],A joke is a perfect example of this.,[object Object],Source: http://www.flickr.com/photos/alancleaver/3217662958/sizes/m/in/photostream/,[object Object]
Summary,[object Object],People you don’t know (weak ties) are avenues for sending/receiving info,[object Object],You are a node in a larger network,[object Object],You are somebody’s weak tie,[object Object],Your content & your connections have value,[object Object],Social capital is your ability to tap that network,[object Object],It is tied directly to your ability to provide value for others.,[object Object]
Summary Cont’d,[object Object],We connect with others indirectly through social objects,[object Object],Ideas, things, memes - many things can be social objects,[object Object],If we create a social object –  content others care about - a conversation can begin,[object Object],We need to facilitate & partake in the convo around our (company’s) social object,[object Object]
Determine,[object Object],What do you have to contribute to the convo?,[object Object],Create content & share it,[object Object],Find content & share it,[object Object],Where are people who share your passion?,[object Object],Connect with them,[object Object],Help them connect with others,[object Object]
To become leaders we must,[object Object],Have an identity online,[object Object],Be participating in conversations,[object Object],Adding value,[object Object],Creating content,[object Object],Sharing content of value which we find by cultivating & monitoring relevant ties,[object Object]
The road…,[object Object],“TO BE PERSUASIVE WE MUST BE BELIEVABLE; TO BE BELIEVABLE WE MUST BE CREDIBLE;TO BE CREDIBLE WE MUST BE TRUTHFUL.”- Edward R. Murrow,[object Object],Similarly:,[object Object],To become a thought leader,[object Object],We must be trusted, and thus credible and truthful,[object Object],We begin by establishing presence & working to demonstrate our expertise,[object Object]

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Summary: Social Networks: Social Capital, Social Ties, Social Objects

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