Social Media Monitoring Station

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Matthew J. Kushin, Ph.D.

Class lectures for Comm 399: Fundamentals of Social Media, Fall 2012, Department of Communication, Shepherd University.

Social Data Monitoring
Station
Professor Matthew Kushin, PhD
Shepherd University | Department of Mass Communication | 2012

1) Set up Monitoring Station

 Goal:
 Program web to send data to us

 Tools Needed:
 Social Media Dashboard
 Alerts
 Feed Reader (& RSS)

Getting Information

 Use technology to train info to find us.
 Example:

Tool 1

 Social Media Dashboard
 All your social media accts in 1 place
 Ex:
Hootsuite

Strategy

 Integrate all organization’s social media accts into dashboard

 Enables posting & monitoring in 1 place
 Twitter
 Facebook
 LinkedIn
 etc

Strategy

 Also enable program Twitter Search & keywords to monitor

= search for “#Utalk” on
search.twitter.com

Example

 #Utalk hootsuite dashboard
 Contains
 Home feed
 Twitter search for “#Utalk”
 @Utalkmod mentions

Tool 2

 Alerts!

Email updates of latest relevant Google results based on your
parameters

Example

 Can monitor any news about a topic

 Get auto-emails of new content

 Don’t have to waste time searching

Tool 3

 RSS Reader

Updates of content from various sites delivered to 1 place.

RSS

 RSS = = Real Simple Syndication

 A distribution tool for online content
 RSS gets updated automatically when new content is published
online

Example

Can
subscribe to
feed in my
RSS reader

Many Feeds. 1 Reader.

Burt’s Bees Blog

MissNattyBeauty
Can
subscribe to
feed in my
Tom’s of Maine RSS reader

Leading Eco-
minded products

Result: Monitoring Station

 Create a command center for important info to come to us

Photo: eyesore9

Lab Guide

 Work in teams to complete today’s lab guide

 End result should be a Hootsuite monitoring station focused
on achieving SPECIFIC tasks described in the lab
 Each person will create their own

 This Hootsuite acct will be used to complete an in-class
assignment next class

 URL: http://bit.ly/FSM_LabMonitor

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Social Media Monitoring Station

1. Social Data Monitoring Station Professor Matthew Kushin, PhD Shepherd University | Department of Mass Communication | 2012

2. Review  We’ve discussed  Brand monitoring  Tools for monitoring  Today:  Quick look at monitoring stations (automation)  Lab

3. Basics: Getting Started

4. 1) Set up Monitoring Station  Goal:  Program web to send data to us  Tools Needed:  Social Media Dashboard  Alerts  Feed Reader (& RSS)

5. Getting Information  Use technology to train info to find us.  Example:

6. Tool 1  Social Media Dashboard  All your social media accts in 1 place  Ex: Hootsuite

7. Strategy  Integrate all organization’s social media accts into dashboard  Enables posting & monitoring in 1 place  Twitter  Facebook  LinkedIn  etc

8. Strategy  Also enable program Twitter Search & keywords to monitor = search for “#Utalk” on search.twitter.com

9. Example  #Utalk hootsuite dashboard  Contains  Home feed  Twitter search for “#Utalk”  @Utalkmod mentions

10. Tool 2  Alerts! Email updates of latest relevant Google results based on your parameters

11. Example  Can monitor any news about a topic  Get auto-emails of new content  Don’t have to waste time searching

12. Tool 3  RSS Reader Updates of content from various sites delivered to 1 place.

13. RSS  RSS = = Real Simple Syndication  A distribution tool for online content  RSS gets updated automatically when new content is published online

14. Example Can subscribe to feed in my RSS reader

15. Many Feeds. 1 Reader. Burt’s Bees Blog MissNattyBeauty Can subscribe to feed in my Tom’s of Maine RSS reader Leading Eco- minded products

16. Sort of things to Track  Key players  Competitors  Mention of our brand, products, etc  Industry news  Keywords (we’ll talk more about w/ SEO) Image:

17. Result: Monitoring Station  Create a command center for important info to come to us Photo: eyesore9

18. Lab Guide  Work in teams to complete today’s lab guide  End result should be a Hootsuite monitoring station focused on achieving SPECIFIC tasks described in the lab  Each person will create their own  This Hootsuite acct will be used to complete an in-class assignment next class  URL: http://bit.ly/FSM_LabMonitor

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Social Media Monitoring Station

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