These slides were created for the course: Comm 350R Social Media Dr. Matthew J. Kushin Department of Communication Utah Valley University For more on the course see: http://profkushinsocial.wordpress.com For more about the professor, see: http://profkushin.wordpress.com or @mjkushin on Twitter

1. Social Media CourseDr. Matthew J. Kushin Assistant Professor Department of Communication Utah Valley University profkushin.wordpress.com mkushin@uvu.edu @mjkushin

2. Web Workers; Blogs; Conversations Dr. Matthew J. Kushin Course: profkushinsocial.wordpress.com

3. You know… Skills

4. Web Workers Your textbook, Journalism Next states: “We’re all web workers now”

5. Web Worker Must-Have Skills Content creation Audio, visual, online publishing Content-management Social Media savvy Web media literacy Social Data Analysis Optimization Photo: jason a samfield

6. Beginning somewhere… We’ll establish basic must have skills Online publishing, content creation & build on these towards more in depth

7. The impact of Blogs

8. What is a web log? Blog Updated regularly Displayed in reverse chronological order Can be tracked with RSS Contain: Headline Body Can contain links, images, video, etc. Promote interaction Comments, links to other blogs, etc.

9. What Blogs Wrought Placed media production & exchange in the hands of everyday individuals Opened doors for many social media platforms today Photo: Wesley Fryer

10. Shift Shifts person/media relationship From media dissemination by Media Corps To media interaction among individuals Graphic: Mike Licht

11. Challenges Challenge journalists’ ability to break news Challenge media control (see next slide) Graphic: Mike Licht

12. Control Media Control Traditional News Org A few “gatekeepers” decide what is news Blogosphere Readers decide what is news: linking, commenting, social bookmarking, etc Graphic: agahran

13. Role Reversal Media turn to blogs & microblogs To inform their reporting: gauge public opinion & popular discussion Blogs reported as sources Journalists often cite blogs as fact/info sources

14. Blogs: A Frontier No More Began as amateur expression Ability for amateur to produce influential blog declining Now a standard format for mainstream media New media elites rival mainstream outlets and receive millions of viewers a year

15. Lasting Impact Introduced change to our orientation to news Changes that followed stem from blog revolution More options Niche news News media as an “information hub” **Will discuss later in semester when talk about journalism

16. Blogs & you Blogs have much to offer if done strategically

17. Blog Advantage

18. “Today, if you aren’t on the web, you aren’t anywhere.”

19. Social Media is about… Conversations Photo: search engine people blog

20. And… Conversations are built on relationships So, simply put, social media are tools for Building relationships through conversations Photo: search engine people blog

21. What a social media convo looks like… Conversations Are exchanges of ideas, thoughts, opinions, etc. Social media conversations take place via multimedia Videos Tweets Images Text sound

22. Blogging Blogging is a great way to get into the conversation… p.s. so is micro-blogging, but 1 step at a time!

23. Why Online Self-Publishing Matters Central space to display & share your work Improve writing skills Express your knowledge & enthusiasm Establish yourself as a thought leader Show your social media savvy Network & communicate with like-minded

24. Content-Management Many blogs rely on “content management systems” “point and click” online publishing systems No need to be an HTML expert!

25. How will we use blogs in this class?

26. Strategy “A blog for the sake of blogging is a wasted blog.”

27. Your team’s Wordpress blog Collaborative blogging Central location to display your team’s work publically

28. The How We will not blog just to blog We will publish our work which will be professional content quality This content may be used for your personal portfolios We will seek to establish ourselves as experts We will seek to drive traffic to our site using social media strategy

29. In other words… You are engaging in online self publishing Your Wordpress is your Team’s (e.g., your pseudo media company’s) home on the web Grpachi: etringita

30. I thought it was all about conversations? Your blog is your conversation piece Its where people to go find your content Its what people know you by Its your credibility It’s only the beginning…

31. What will we focus on? Throughout the semester your team will work on a number of projects E.g., Live coverage of event Podcast and podcast promotion These projects will be promoted via your blog

32. #Utalk integration url = http://utalk.posterous.com/ #Utalk = a weekly Twitter chat Your content on #Utalk Top quality work in this class will be solicited for publication on #Utalk’s blog