These slides were created for the course: Comm 350R Social Media Dr. Matthew J. Kushin Department of Communication Utah Valley University For more on the course see: http://profkushinsocial.wordpress.com For more about the professor, see: http://profkushin.wordpress.com or @mjkushin on Twitter

1. Social Media CourseDr. Matthew J. Kushin Assistant Professor Department of Communication Utah Valley University profkushin.wordpress.com mkushin@uvu.edu @mjkushin

2. Audio Journalism & Promotion Dr. Matthew J. Kushin Course: profkushinsocial.wordpress.com

3. Overview: Online Audio publishing & Why its relevant

4. Online Audio Publishing Live streaming content Podcasts Audio slideshows All online audio publishing require similar skills

5. Case Study: Podcasting

7. What is it? Subscription-based media programming (often audio or video) Subscribers use RSS to automatically or manually download podcast content to computers or mobile devices

8. In essence: Podcasting Audio + Hosting Site with RSS Video podcast Video + hosting with RSS To be a ‘cast’ media must: Be syndicated Have a time-element

9. How it works New show comes out RSS subscription receives information You download!

10. Podcasts & Mainstream Began as amateur expression Ability for amateur to produce influential content declining Now a standard format for mainstream media

11. Keeping Our Audience in Mind Remember – today’s media user seeks: On-demand consumption Multimedia content Mobility Real-time reporting Audience engagement

12. Podcast Does it! Podcasts enable: Time-shifting - Act of consuming media at time other than original broadcast it is a response to our fast-paced, mobile world.

13. How is it important? Allows creators to: Circumvent radio control over programming Thus: Reducing cost in reaching target audiences Full control over message

14. Podcasts: Thrive in the Niche Remember: Social media is niche-based Podcasting isn’t broadcasting! We don’t evaluate social media success with quantity We measure with quality

15. Podcasts: Thrive in the Niche Target a specific audience Seek sponsors & advertisers related to the niche Build following over time

16. How is Audio Used?

17. PR & Organizational Social media is about Relationships Providing content people want The “hard sell” doesn’t work Podcasting can work to: Position your firm as a thought leader Increase online visibility Build brand loyalty Contribute to a niche Internal Communication Audio (or sometimes video) news releases Sometimes PR attempts to mimic a radio program broadcast as real news, hoping it will be broadcasted as such!

18. Journalism “Backpack journalism” Podcasting = 1 use of audio journalism Audio media also used for: Breaking news reporting Reporter overviews – backstory or summaries to accompany print article Audio slideshows

19. Journalism: Podcasts Alternative news delivery options Offer audio of printed material Niche-oriented supplemental content

20. Needed Skills: Competency in Audio

21. What is needed Simple tools: microphone, recorder, free software, internet connection

22. Must Knows Basic: Planning & Writing for audio Audio Recording Audio Editing Online publishing

23. Supporting Cast Online Publishing Shownotes RSS feed Podcast home – a webpage/blog direct listeners to Promotional campaign

24. Types of sounds you’ll use Interviews Natural Sound noise in busy hall Audio of professor lecturing in class (w/ professor’s permission) Voice over – scripted short sentences. Recorded last Provide needed context & organization Added sound/music Intro / outro music, transition sound effects.

25. Assignment Overview

26. Be a self starter: It takes little to start your own podcast! Career Advantages for PR, J’s, Broadcasters, production & radio people: Networking opportunity Work Samples Experience Build professional online presence “Your personal brand”

27. Go further! If you are very passionate about podcasting, check out audio courses offered by Digital Media Technology dept @ UVU.