Vondasoft – Mumbai and Bangalore based; Scans multiple social media for your relevant brand, filters data based on many attributes and provides the true social image metrics for your brand.

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The online image of Brands is being shaped and interpreted
even as we speak…..Vondasoft presents the ‘true image’

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What we will cover today
 Market Context
• Relevance of Social Media & Customer Behavioral Changes
 The Vonda Product
• Product Functionality and the needs it addresses
 Solutions for Customers
• Business Use Cases and solutions based on the Vonda Product
• Recent interesting discoveries through the Vonda tool
 Big Data Analytics
• Showcasing our capabilities
 About us
• Where we are now
• Where we want to be

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The Age of the Empowered Consumer

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The Customer Conversation is happening in SM
58%
of Facebook users have mentioned
a brand in a status update
39%of Twitter users have tweeted about a brand
70%of marketers have little understanding of
social media conversations happening
around their brand
“The dissatisfaction stemming from failure to respond via social channels can lead to up to
a 15 percent increase in churn rate for existing customers,” (Carol Rozwell, Vice president
and distinguished analyst at Gartner.)

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What we will cover today
 Market Context
• Relevance of Social Media & Customer Behavioral Changes
 The Vonda Product
• Product Functionality and the needs it addresses
 Solutions for Customers
• Business Use Cases and solutions based on the Vonda Product
• Recent interesting discoveries through the Vonda tool
 Big Data Analytics
• Show casing our capabilities
 About us
• Where we are now
• Where we want to be

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Why Vonda
NeedBuzz impacts Brand
Equity
Exploding volumes
of chatter
Ever increasing
social media forums
Increased influence
on buying behavior
Traditional modes
inadequate in
Monitoring
• Start up focused on addressing this significant market need of companies/brands seeking to understand
their online image and shape it
• Differentiated business model viz. Product based approach for scalability and adaptability; Ease of use &
adoption

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How Can Vondasoft Help?
 Vondasoft built a cloud based solution to solve these challenges for the marketers.
Sense
Analyze
Shape
Empower

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Snapshot of Reports
Volume of chatter
Key Themes
Media Break-up
Share of Voice
Dimension Analysis

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Aggregated Chatter
Aggregation of
Chatter with
platform to respond,
change emotion or
delete chatter as
required.

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What we will cover today
 Market Context
• Relevance of Social Media & Customer Behavioral Changes
 The Vonda Product
• Product Functionality and the needs it addresses
 Solutions for Customers
• Business Use Cases and solutions based on the Vonda Product
• Recent interesting discoveries through the Vonda tool
 Big Data Analytics
• Show casing our capabilities
 About us
• Where we are now
• Where we want to be

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What can Vondasoft Do?
 Provides Technology and Services to address these
challenges.
 Our Services include:
Online
Reputation
Management
Customer
Response
Management
Services
Content
Creation &
Engagement
Services
Big Data
Analytics –
SM, Weblogs,
CCTV Feed
Custom
specific e.g.
Lead
Generation
from SM

12. Vonda Confidential. Do not distribute without prior consent
Social Media Insighting Report for a
Fashion Brand
 Measure ‘Buzz’ around the brands
 Competition Analysis
 Brand’s overall Customer Engagement and Association
 Understand customers’ perception of brands
 Observations and Recommendations
Business Scenario 1 – Social Media Strategy for Fashion Brand
FASHION
BRAND

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Reasons for Effectiveness
 We looked at the posts by Brand A and Brand B that generated high engagement
from customers in terms of likes, comments and shares.
0
500
1000
1500
2000
2500
3000
3500
Likes
Shares
Comments
Celebrities, Makeup/accessories, feel
good images generating large volumes for
Brand B compared to Brand A
Max level of Likes for Brand A. Show the difference
in engagement levels for Brand B
0
100
200
300
400
500
600
700
800
900
Likes
Shares
Comments
 Increase ‘Rub Off’ effect of the designer into the brands
 Increase ‘feel good’ posts which increases customer engagement
 Designs displayed in the Social Media should be available in stores/online!!!

14. Vonda Confidential. Do not distribute without prior consent
Social Media In-sighting Report for
the BPO/BPM Industry in India
 Measure ‘Buzz’ on BPO Industry
 Key Themes of Discussions
 Analyze Sentiments for BPO industry
 Understand Customers’ & Employee’s perception
 Summary of Observations
Business Scenario 2 – Industry Analysis for Nielsen India

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3175
Discoveries through the Vonda tool
Case 1 - Repeat comments for same individuals…..
All the above chatter generated on a single post on the 26th July…repeat
comments by same individuals.....and netizens notice the same!!!!
Bank Brand

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• Relevance of brand reduces
as the joke on price of
vegetables goes viral !!
Discoveries through the Vonda tool
Case 2 – Detecting Virality through Key word association

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What we will cover today
 Market Context
• Relevance of Social Media & Customer Behavioral Changes
 The Vonda Product
• Product Functionality and the needs it addresses
 Solutions for Customers
• Business Use Cases and solutions based on the Vonda Product
• Recent interesting discoveries through the Vonda tool
 Big Data Analytics
• Show casing our capabilities
 About us
• Where we are now
• Where we want to be

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Digital Map of Auto Brands – (Q1 2013)
Net Sentiment Points
Effectiveness
0 10 K2 K
7
10
Toyota
Maruti
Skoda
Renault
Chevrolet
Tata
Fiat
Mercedes
Honda
Audi
Hyundai
Volkswagen
BMW
Approach:
• As first step to
our
investigation,
we tried to
rank the brands
on a digital
map based on
the online
social media
data.
• The next step
will be to
compare the
digital ranks
with the real
market data

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Segments Identified with Brands
notchbackcount
sedancount
SUVsegment
0
200
400
600
800
1000
1200
1400
1600
1800
notchbackcount
hatchbackcount
sedancount
MUVsegment
SUVsegment
Luxurysegment
Hyundai is the leader in the HB
segment. Hyundai has 32% of
all hatchback counts 32 % HB
VW, Fiat and Tata in 2nd, 3rd and 4th places respectively
Honda is the leader in NB
segment with 52% of all
counts in the segment
52 % NB
Audi is the leader in
Luxury segment with 57%
of all counts in the
segment
57 % Lux
Renault is the leader in
SUV segment with 38%
of counts with Tata
Storme close on heels at
30%
32 % SUV

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What we will cover today
 Market Context
• Relevance of Social Media & Customer Behavioral Changes
 The Vonda Product
• Product Functionality and the needs it addresses
 Solutions for Customers
• Business Use Cases and solutions based on the Vonda Product
• Recent interesting discoveries through the Vonda tool
 Big Data Analytics
• Show casing our capabilities
 About us
• Where we are now
• Where we want to be

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Execution: Where we are
 Vonda Platform 3.1 LIVE in Amazon Cloud
• Long term agreements in place with data source providers like GNIP, Twitter
• Product hosted in Amazon cloud
• Big Data Analytics capability for industry and brand reports based on social
media insights
• Product 1.0 piloted with social media agency and a customer in June 2012
• Release 2.0 in November 2012
• Release 3.0 in February 2013 with new UI, colors, and User Friendly features
 On-going focus on Customer acquisition and Product
development
Market Validation: Five customers already on board…

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Product Road Map – 18 months
* Data cross reference
* Automate report
generation
* Linkage of TAM data
with SM analytics
* Linkage of sales data
with SM analytics
* Introduce ‘Publish’
functionality in the tool
* Build ‘facial sentiment’
recognition capabilities
* Introduce ‘Advertise’
functionality in the tool
H2 13 H1 14 H2 14

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The Team
Rajendra Sawant, CEO:
• Engineer & CFA with 22+ years experience in managing P&L of global businesses and technology platforms.
Ameet Das: Focus Area : Sales and Business Development
• Engineer & MBA (XIM, Bhubaneswar) with 15+ years experience in Sales and Business Development.
Uday K: Focus Area: Sales and Product Development
• Engineer & MBA with 15+ years experience in Consulting and advisory services.
Surendra Baliga: Focus Area: Product Development and Innovation
• Engineer & MBA (IIM Lucknow) with 15+ years experience.
Sudheesh Narayan
• Engineer with 12 yrs experience in IT and product development with specialization in Big Data
Vijay Kanchan
• Engineer with 12 yrs experience in IT and product development with specialization in Development
Close knit team with complementary skills; right blend of experience & passion

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Future Vision and Roadmap
 To be India’s leading provider of Big Data Analytics in the Social Media Space
 To build the analytic tool with functionality which is most relevant to the end user
(from date – Dec 2013)
 Enhanced product features as
per road map
 Focus on client acquisition and
have 10 clients on board
 Product enhancement and UI
enrichment based on feedback
H1 - 2014
 Sustained client acquisition:
target 20 +active accounts /
brands
 Showcase capability and build
awareness of the product
H2 – 2014
 Structured and unstructured
Big Data Analytics using Vonda
Engine
 Product features as per road
map
 Continued client acquisition:
50+ active accounts / brands
Target: Each account should be profitable with demonstrated business value
delivered by Vonda

25. Vonda Confidential. Do not distribute without prior consent
About Vonda
Mumbai, India based provider of Online Reputation Management and Big Data Analytics
Contact:
ameet@vondasoft.com | Cell +91 98200 42875 | Mumbai, India
Measure, analyze and shape your online image