Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Typefacefont by himanshu
1. Net Solutions | Oct 2013
Beyond Arial,
Times New Roman
& Comic Sans
DIGITAL
Good typography cannot be handcrafted anymore
Tuesday, October 15, 13
2. Net Solutions | Oct 2013
What is
Typography?
The art & technique of arranging type
in order to make a language visible.
Tuesday, October 15, 13
3. Net Solutions | Oct 2013
Why do we
need typography?
The balance between visual and verbal
language of the design. Type needs to
justify the message being communicated
in its rightful manner.
The purpose of typography is the
creation of complete understandable text
by reusing identical characters.
The initial usage dates somewhere close to 1600 BC
Tuesday, October 15, 13
4. Net Solutions | Oct 2013
Key initial usage
Tuesday, October 15, 13
5. Net Solutions | Oct 2013
How has it
changed?
Good typography cannot be handcrafted anymore
In simpler terms, initial typography was
static.
The latest use cases have made it Dynamic.
Tuesday, October 15, 13
6. Net Solutions | Oct 2013
How has it
changed?
Static
Tuesday, October 15, 13
Dynamic
7. Net Solutions | Oct 2013
How has it
changed?
Initially, the usage of typography was limited to Print.
Once printed, the medium, resolution or adaptability was not
a point of context.
We have advanced and so have the mediums.
There is always a need for typography to adapt.
To Mediums.
To Resolutions.
To Browsers.
And more.
Tuesday, October 15, 13
8. Net Solutions | Oct 2013
Type as powerful visual language
Tuesday, October 15, 13
