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Angad Pal Singh Kingra
                         February 16th, 2013
@SirLoondry
Product Managers

The Process
— What we think it takes to build products


Where does Design fit in?
Product Manager
A person responsible for controlling or administering
all or part of a product or company.
Manages the product,
not people.
Understands
 — The product
 — Your people
 — Your customers
 — Your competitor’s customers

Is a perfect match for the product’s
average user profile.
Is a dumb customer
Or at least acts like one.
Fights for users
Empathizes with them.
Evangelist
Lives, breathes, eats, sleeps, the product.
Has free time
A lot of it.
The Process
WHY and WHO,
before WHAT.
Vision
Not a feature list. Work backwards.
Rethink
Not redesign. Context.
Dream
Don’t shoot down ideas, be realistic a little later.
Read the rules
Then break them.
Competitive Research
Don’t do all the hard work!
Passion
Commitment to make something great.
Time
<cue time joke>
Seek knowledgable criticism
Everything else goes out the other ear.
Don't underestimate your customers.
We as creators, we view things in a
certain way. We need to be technology
agnostic. Think like your customers.
Usability
Utility
Desirability
* in that order
For our apps, we decided
 — Content is the interface
 — Content is the star
 — Simple / Analog
 — Device / Platform agnostic
 — Built for inclusion, built for the future
 — Delight
Where does Design fit in?
Design bettereverywhere
Making things
              is for people
Where does good design come from?
 — Strong design culture
 — Sharp focus
 — Clarity of thought
 — Autonomy
 — Working with the best people
 — Pushing the limits
 — Passion. Conviction. Vision.
Ask yourself

Is Design a stakeholder in
your organization?
The life of a designer is a
“   life of fight against the
    ugliness.
    — Massimo Vignelli

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