This document provides an overview of key aspects of great design including brand attributes, physical products, digital products, service processes, merchandising, and marketing. It emphasizes that great design should have attributes like being warm, honest, long-lasting, beautiful, functional, empathetic, and minimal. The document also notes that it can be difficult and expensive to find good designers and advises not changing design for the sake of change and smiling at the end of the day.
6. 2. Physical product
prototype
range planning
usecase
pricing
name
design philosophy
finish quality
Google Images
3d Studio Max
storyline
Pinterest
A/B tests
SurveyMonkey
Paper Drawings
packaging
Facebook Polls
Auto CAD
10. 4. Service process
user touch-points
multi-channel
call flow
experience design
ticket response
communication
PPT / Visio
Video Editor
Freshdesk
Exotel
WebEngage
The logo and brand name iterations for a B2C brand (OBFHome)The Helvetica Neue choice, the colors choiceThe tagline with a mix of intrigue and the obvious
Transitional design philosophy (saying NO to products is easier)The use-case based study table designPackaging in-depth study and quality
The menu design optionsThe silhouette addition to every product to get a sense of sizeMVP excluding My Account, Comparison, Sorting Order, Pagination etc.
The customer service call flow design to minimize waiting timeThe shipping email in the 5th day for reducing waiting angstThe customer service delivery experience trial
The styling / merchandising style – no. of props, colors used etc.The photography style decision (reflections vs. shadows etc.)Product being the hero
The Google trials and the no-show!The FB experiments on banners, colors, messaging, engagement propertiesNot doing much offline (too much effort, too little return)