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What are you worth?!
 Product, Marketing & UX compensation




CONFIDENTIAL
Well, that depends on…
 •   Your Google search results
 •   Your Facebook/LinkedIn profile and tweets
 •   Your education
 •   Your title
 •   Your time in the work force
 •   Your salary history
 •   Your skill-sets (portfolio)
 •   Your referrals
 •   Your companies
 •   Internal equity and current market conditions
 •   And your ability to present and sell yourself!
CONFIDENTIAL                                          2
Compensation Disclaimers
 • Industries considered:
       –   Technology
       –   Internet
       –   Mobile
       –   Social
 • Company types considered:
       – Startups
       – Growth
       – Well-established to some extent
 • Data leans more towards CA than, say UT
 • Data does not reflect my current company

CONFIDENTIAL                                  3
Product/Marketing Compensation
NOTE: Varies by industry and company, also Product Manager = Product/Product Marketing/Analyst

 Title                                Education       Years       Salary      Bonus       Stock

 Internship                            Enrolled        0-1        $0-30K        N/A        N/A

 Associate Product Manager              AA/AS          1-2       $40-60K        N/A        N/A

 Product Manager                        BA/BS          2-5       $60-90K       2-5%       1-5K

 Senior Product Manager                 MBA+          5-10      $80-120K      5-10%       1-10K

 Principal Product Manager              MBA+          8-15      $100-150K     10-15%     10-50K

 Director, Product Management           MBA           8-12      $100-150K     10-20%     10-50K

 Sr. Director, Product Management       MBA          10-15      $125-175K     15-25%     10-50K

 VP, Product & User Experience          MBA          10-20       $150K+       25-50%     0.5-2%

 Chief Product Officer                  MBA           15+        $175K+        50%+       2-10%



CONFIDENTIAL                                                                                      4
UX Compensation
NOTE: Varies by industry and company, also UX Designer = Interaction/Visual Designer & Prototyper

 Title                                 Education       Years        Salary       Bonus       Stock

 Internship                             Enrolled        0-1         $0-30K        N/A         N/A

 Associate UX Designer                   AA/AS          1-2        $40-60K        N/A         N/A

 UX Designer                             BA/BS          2-5        $60-90K        2-5%       1-5K

 Senior UX Designer                      BA/BS          5-10       $80-120K      5-10%       1-10K

 Principal UX Designer                   BA/BS          8-15      $100-150K      10-15%     10-50K

 Director, User Experience             HCI/MBA+         8-12      $100-150K      10-20%     10-50K

 Sr. Director, User Experience          HCI/MBA        10-15      $125-175K      15-25%     10-50K

 VP, Product & User Experience            MBA          10-20        $150K+       25-50%     0.5-2%

 Chief Product/Technology Officer         MBA           15+         $175K+       50%+        2-10%



CONFIDENTIAL                                                                                         5
Attractive Skills
 •   Interpersonal skills         •   User/usability testing
 •   Microsoft Office             •   Video
 •   Visio, Photoshop & Snag-it   •   Mobile
 •   Competitive analysis         •   Social/UGC
 •   Business cases               •   Game design/theory
 •   Requirements                 •   New technology & trends
 •   Segments/Personas            •   HTML/CSS (soon HTML5)
 •   Acquisition & retention      •   CMS/CRM
 •   A/B testing (conversion)     •   Web analytics
 •   Agile/scrum & user stories   •   SEO/SEM
 •   UX mindset & wireframing     •   International

CONFIDENTIAL                                                    6
Ways to Improve Skills
 • Read books and blogs
 • Play with other sites and mobile apps
 • Request more of it at work (don’t be afraid to
   explore new projects and concepts)
 • Do it yourself!
       – Use your “innovation” time
       – Use your “after hours” time



CONFIDENTIAL                                        7
Remember !!
 • Before you run off to land your next, higher
   paying job…
               The grass isn’t always greener!

  Commute, culture, contribution, innovation, boss, etc.
         play a big part in your happiness!




CONFIDENTIAL                                               8
Questions or Comments ??


                 Jesse Gant
                      @gantjd
               linkedin.com/in/gantjd
                slideshare.net/gantjd




CONFIDENTIAL                            9

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What Are You Worth?! by Jesse Gant

  • 1. What are you worth?! Product, Marketing & UX compensation CONFIDENTIAL
  • 2. Well, that depends on… • Your Google search results • Your Facebook/LinkedIn profile and tweets • Your education • Your title • Your time in the work force • Your salary history • Your skill-sets (portfolio) • Your referrals • Your companies • Internal equity and current market conditions • And your ability to present and sell yourself! CONFIDENTIAL 2
  • 3. Compensation Disclaimers • Industries considered: – Technology – Internet – Mobile – Social • Company types considered: – Startups – Growth – Well-established to some extent • Data leans more towards CA than, say UT • Data does not reflect my current company CONFIDENTIAL 3
  • 4. Product/Marketing Compensation NOTE: Varies by industry and company, also Product Manager = Product/Product Marketing/Analyst Title Education Years Salary Bonus Stock Internship Enrolled 0-1 $0-30K N/A N/A Associate Product Manager AA/AS 1-2 $40-60K N/A N/A Product Manager BA/BS 2-5 $60-90K 2-5% 1-5K Senior Product Manager MBA+ 5-10 $80-120K 5-10% 1-10K Principal Product Manager MBA+ 8-15 $100-150K 10-15% 10-50K Director, Product Management MBA 8-12 $100-150K 10-20% 10-50K Sr. Director, Product Management MBA 10-15 $125-175K 15-25% 10-50K VP, Product & User Experience MBA 10-20 $150K+ 25-50% 0.5-2% Chief Product Officer MBA 15+ $175K+ 50%+ 2-10% CONFIDENTIAL 4
  • 5. UX Compensation NOTE: Varies by industry and company, also UX Designer = Interaction/Visual Designer & Prototyper Title Education Years Salary Bonus Stock Internship Enrolled 0-1 $0-30K N/A N/A Associate UX Designer AA/AS 1-2 $40-60K N/A N/A UX Designer BA/BS 2-5 $60-90K 2-5% 1-5K Senior UX Designer BA/BS 5-10 $80-120K 5-10% 1-10K Principal UX Designer BA/BS 8-15 $100-150K 10-15% 10-50K Director, User Experience HCI/MBA+ 8-12 $100-150K 10-20% 10-50K Sr. Director, User Experience HCI/MBA 10-15 $125-175K 15-25% 10-50K VP, Product & User Experience MBA 10-20 $150K+ 25-50% 0.5-2% Chief Product/Technology Officer MBA 15+ $175K+ 50%+ 2-10% CONFIDENTIAL 5
  • 6. Attractive Skills • Interpersonal skills • User/usability testing • Microsoft Office • Video • Visio, Photoshop & Snag-it • Mobile • Competitive analysis • Social/UGC • Business cases • Game design/theory • Requirements • New technology & trends • Segments/Personas • HTML/CSS (soon HTML5) • Acquisition & retention • CMS/CRM • A/B testing (conversion) • Web analytics • Agile/scrum & user stories • SEO/SEM • UX mindset & wireframing • International CONFIDENTIAL 6
  • 7. Ways to Improve Skills • Read books and blogs • Play with other sites and mobile apps • Request more of it at work (don’t be afraid to explore new projects and concepts) • Do it yourself! – Use your “innovation” time – Use your “after hours” time CONFIDENTIAL 7
  • 8. Remember !! • Before you run off to land your next, higher paying job… The grass isn’t always greener! Commute, culture, contribution, innovation, boss, etc. play a big part in your happiness! CONFIDENTIAL 8
  • 9. Questions or Comments ?? Jesse Gant @gantjd linkedin.com/in/gantjd slideshare.net/gantjd CONFIDENTIAL 9