Freemium - Christian Kirsch - ProductCamp Boston 2012

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ProductCamp Boston

Freemium: How Giving Away Your Products Can Be Very Profitable - Christian Kirsch, ProductCamp Boston 2012

Negócios Espiritual Tecnologia

How to Make Freemium Work
• Why? • How much?
– Leads
– Awareness
– Useful
– Product Experience – Cannibalization
– Enabler – Sweet Spot
– Advertising
• How?
• Limits?
– Features – Get Buy‐In
– Time – Collaborate
– Volume – Usability
– Audience

Chris Kirsch
@chris_kirsch
Christian_Kirsch@rapid7.com
ckirsch.private@gmail.com

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