community marketing program rolling out in NJ to create a co-op marketing program for small businesses within a community.

1. Our Community
Marketing Program™
Presented by ProPrinters
1 877 614 7746
Paradigm Partners Inc Confidential and
Copyright 2011

2. Community Advertising
 7,000 Community Chambers of Commerce's in the
U.S
 A Typical Community Has : 200-1,000 B2C’s
 A Typical B2C Spends: $5,000 to $30,000 on
Advertising
 Total Community Advertising: $1 Million to $12
Million
 Advertising: Coupon Mailers, Promotions, Mobile,
Paradigm Partners Inc Confidential and Copyright 2011
Bill Board, Newspaper, Magazine, Web

3. B2C Advertisers
 Pizza  Retail Mall
 Quick Serve  Dry Cleaner
 C Store  Fitness Center
 Grocery  Medical Clinic
 Pharmacy  Hospital
 Bank  Sports Team
 Credit Union  Salon
 Car Dealer  Law Firm
 Auto Parts  Education
 Package Goods MFG  Financial Services
 Utility  Restaurant
 Insurance  Phone/Cable/Internet
 Building Supply  Real Estate
 Construction  Dental
 Chiropractor
Paradigm Partners Inc Confidential and Copyright 2011

4. Community Fundraising
 Community has 20-40 Sports Teams between
the High School Teams/Clubs can K-8
Community Teams/Clubs
 Team/Club generally run 2 Fundraisers a year
 Total Fundraisers Per Year: 40 to 80
 Raise $5,000 to $100,000 Per Fundraiser
 Sell 4 Fundraisers: $20,000 to $400,000
Paradigm Partners Inc Confidential and
Copyright 2011

5. Community Merchandise
 Community Chamber Population Range:
10,000
to 60,000
 Conservative Population: 5%-20% Buy
 Average Merchandise Annual Purchases: $30
 Total Merchandise Potential: $15,000 to
$60,000
Paradigm Partners Inc Confidential and Copyright 2011

6. Community Sales Opportunity
 10% of Advertising or $100,000 to $1,200,000
 Sell 4 Fundraisers: Earn $20,000 to $400,000
 Merchandise Sales: $30,000
 Total Community Sales: $150,000 to $1,630,000
 3 Communities: $450,000 - $4,890,000
 6 Communities: $900,000 - $9,780,000
Paradigm Partners Inc Confidential and Copyright 2011

7. Other Community Sales
Benefits
 Easier Access to Decision Makers
 Personal Involvement in the Community
 Shorter Sales Cycle and Easier Repeat Sales
 More Open to New and Better Ideas
 35% Plus Margins
Paradigm Partners Inc Confidential and Copyright 2011

8. Our Community Marketing
Programs
1) Our Community Calendar™
2) Our Community TrafficTicket Direct Mail Program™
3) Our Community LithoDecoder Direct Mail Program™
4) Our Community Bingo Direct Mail Program™
5) Our Community Gift Card Direct Mail Program™
6) Our Community Mobile Program™
7) Our Community Merchandise Program™
8) Our Community Gift Card Purchase/Quote/Mtg
Program ™
9) Our Community Collect Game Program ™
10) Our Community Coupon Card Program ™
Paradigm Partners Inc Confidential and Copyright 2011

9. #1 Our
Community
Calendar™

10. #2 Our Community
TrafficTicket Direct Mail
Program™
Paradigm Partners Inc Confidential and Copyright 2011

11. Traffic Builder Decoder
Examples
Paradigm Partners Inc Confidential and Copyright 2011

12. #3 Our Community LithoDecoder
Direct Mail Program
* Hidden Image printed on material APPLICATIONS:
* User visits website WEB, TV, DIGITAL SIGNAGE,
* User completes registration JUMBOTRON, KIOSK, PRINT,
* User decodes WebDecoder® APPAREL, PACKAGING
WebDecoder ® game piece WebDecoder ® being decoded

13. LithoDecoder Filter
Paradigm Partners Inc Confidential and Copyright 2011

14. #4 Our Community Bingo
Program™
Paradigm Partners Inc Confidential and Copyright 2011

15. #5 Our Community Gift Card
Direct Mail Program
Paradigm Partners Inc Confidential and Copyright 2011

16. # 6 Our Community
Mobile Program™
Text Messaging
QR Code
Mobile Website
Text Surveys
Paradigm Partners Inc Confidential and Copyright 2011

17. #7 Our Community Merchandise Store™
Paradigm Partners Confidential and Copyright 2011

18. 8 Our Community Gift Card Program™
Paradigm Partners Inc Confidential and Copyright 2011

19. Ad Example
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20. #9 Our Community Collect
Game

21. Collect and Win Game
Board
Game Board Back Game Board Front

22. Game Ticket Inside

23. Game Ticket Back Game Ticket
Front

24. #10 Our Community Coupon Card

25. Postcard/One Piece Mailer

26. Door Hanger

27. In Vehicle Merchandise

28. Our Community Fundraiser
Programs
1) Our Community Braman Gift Card
Fundrasier Program™
2) Our Community OPOLY Fundraiser
Program™
3) Our Community Popcorn Fundrasier
Program ™
4) Our Community 365 School Fundraiser
Program™
5) Our Community Coupon Card Fundraiser
Program™
Paradigm Partners Inc Confidential and Copyright 2011

29. #1 Our Community Braman Gift Card
Fundraising Program™
Paradigm Partners Inc Confidential and Copyright 2011

30. #2 Our Community-OPOLY
Fundraising Program™
Paradigm Partners Inc Confidential and Copyright 2011

31. OPOLY Game Sales Profit
Game
Sell Price
Ad Advertising
Game $35.00 Game Cost Proceeds
Rate Sales
Quantity Total Profit Estimate Estimate
Avg.
500 $150.00 $17,500.00 $8,250.00 $20,269.50 $5,480.50
750 $200.00 $26,250.00 $11,000.00 $24,293.25 $12,956.75
1,000 $300.00 $35,000.00 $16,500.00 $25,177.50 $26,322.50
2,500 $450.00 $87,500.00 $24,750.00 $43,545.00 $68,705.00
5,000 $600.00 $175,000.00 $33,000.00 $72,672.50 $135,327.50
Paradigm Partners Inc Confidential and Copyright 2011

32. #3 Our
Community
Popcorn
Fundraiser
Program™
Consumer Price $10
Organization Cost $5
You earn $5 per sale
Paradigm Partners Inc Confidential and Copyright 2011

33. Email Marketing Fundraising
Program™
You Earn
35%
of the $20 or
$25 Sell Price
No Set Up Cost
Just Send Email Out
Paradigm Partners Inc Confidential and Copyright 2011

34. Free Website
Paradigm Partners Inc Confidential and Copyright 2011

35. #5 Our Community Coupon Card
Fundraising Program™
Paradigm Partners Confidential and Copyright 2011

36. Promotion Calendar
Timing Promotion Merchandis Fundraiser
e
Q1 Bingo Yes 365
Q2 TrafficTicke Yes Popcorn
t
Q3 Web/Mobi Yes Opoly
Decoder
Q4 Calendar Yes Coupon
Card
Paradigm Partners Inc Confidential and Copyright 2011