Investor Overview of BillMyParents. Slides include Corporate Overview, Executive Team, Board of Directors, Market Overview, Product and Features, Building Brand and Sales Momentum, Financial Opportunity, Q & A, and more.

1. Investor Overview
January 2012

2. Safe Harbor - Forward Looking Statements
This presentation contains certain forward-looking statements that involve risks and uncertainties.
Such forward-looking statements include statements regarding attempts to identify new strategic
opportunities which may include a strategic transaction, plans regarding partnering activities,
product pricing, financial projections. Such statements are only predictions and the Company's
actual results may differ materially from those anticipated in these forward-looking statements.
Factors that may cause such differences include the risk that the Company may not be able to
identify acceptable strategic opportunities or conclude any strategic transaction which it does
identify, the risk that products that appeared promising in early use do not demonstrate the same
utility in larger-scale uses, the risks associated with the Company's reliance on outside financing to
meet its capital requirements, and the risks associated with the Company's reliance on
collaborative partners for shipping. Forward-looking statements are inherently subject to risks and
uncertainties, some of which cannot be predicted, or quantified. Future events and actual results
could differ materially from those set forth in, contemplated by, or underlying the forward-looking
statements. The risks and uncertainties to which forward-looking statements are subject include,
but are not limited to, the effect of government regulation, competition and other material risks.
These factors and others are more fully discussed in the Company's periodic reports and other
filings with the Securities and Exchange Commission.
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 2

3. Corporate Overview
• BillMyParents, Inc. (OTCBB: BMPI) provides payments solutions
to teens, young adults and their parents
• The Company’s primary product offering is a prepaid reloadable
MasterCard with parental features including monitoring,
reloading remotely and lost money recovery
• Less expensive alternative to cash, credit or debit cards
 No credit / overdraft fees and no bank account fees
• Subscription based revenue model with a monthly account
maintenance fee in addition to card load fees and ATM access
fees
• The prepaid card market is rapidly growing
 Expected to grow from $165 billion to over $421 billion in the next two years*
*Mercator Advisory Group
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 3

4. Executive Team
Mike McCoy – CEO and Chairman
• Former President of Wells Fargo Consumer Credit Cards
• Led team of 5K employees, who managed $20B, representing 8.5M customers
• Recognized leader in financial services industry
• Industry contacts and strategic relationships
Jim Collas – Founder, Technology, and Operations
• Former CTO of Gateway Computers (7 years through IPO)
• Launched over $28B in consumer products
• Expertise in user experience and product development
• Extensive experience in early stage ventures
Jonathan Shultz – CFO and Treasurer
• Seven year veteran Ernst & Young; CPA, CMA and CFM; Masters in Finance
• Significant international business experience, speaks four languages
• Extensive experience in mergers, acquisitions and going public transactions
• Expertise in Information Technologies
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 4

5. Board of Directors
• Isaac Blech, Director – Founded/Financed companies creating over $35B in market value
Founded and financed some of the world’s leading companies in the biotechnology field including Celgene , Nova Pharmaceutical, Genetics
Systems, ICOS, and Pathogenesis, creating in excess of $35B in market value. More recently Mr. Blech has become the lead financier
and largest shareholder in companies including Bill My Parents Inc., Premier Alliance Group, Stratus Media Group, ContraFect
Corporation, Cerecor Inc., and Medgenics.
• Cary Sucoff, Director – Over 28 years of securities industry experience
Has over 28 years of securities industry experience. Mr. Sucoff currently serves on the Board of Directors of Contrafect Corp., Cerecor Inc.,
Premier Alliance Group and American Roadside Burgers. Member of the Board of Trustees of New England Law/Boston for over 20
years and Chairman of the Endowment Committee. B.A. from SUNY Binghamton (1974) and a J.D. from New England School of Law
(1977) where he was the Managing Editor of the Law Review and graduated Magna Cum Laude. Mr. Sucoff has been a member of the
Bar of the State of New York since 1978.
• Patrick Kolenik, Director –Former CEO of Sherwood Securities Corp.
Has over 40 years of securities industry experience. Formerly CEO of Sherwood Securities Corp., one of the largest securities trading firms in
the U.S. Mr. Kolenik has been involved with more than 200 public and private financings. Mr. Kolenik currently serves on the Board of
Directors of Premier Alliance Group, Stratus Media and American Roadside Burgers.
• ___________, Director -
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 5

6. MARKET OVERVIEW
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 6

7. What is a Prepaid Card?
• MasterCard/Visa/Amex
• Not a credit card
• No linked bank account
• Spend what’s loaded
Load Use • Reload when needed
Repeat
• Online account setup
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 7

8. Reloadable Prepaid Cards Replacing Cash
Prepaid Card Loads in $Billions
Load Use
Repeat
Mercator Advisory Group: Seventh Annual Prepaid Card Forecast
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 8

9. Teen Market is a Substantial Opportunity
• 43 million teens and tweens*
• Transition is at the inflection point
• No established major brand
*U.S. Census 2010: Population ages 10 to 19
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 9

10. Better for Teens Than Cash, Credit, or Bank Cards
• Parents can monitor teen spending
• Parents can load money remotely
• Teens can shop online without parents card
• Lost money can be recovered
• No credit or overdraft risks
• No bank account hassle or fees
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 10

11. Optimized for the Parent/Teen Relationship
• Monitoring • Freedom
• Communication • Communication
• Guidance • Learning
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12. PRODUCT AND FEATURES
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 12

13. Features Optimized for Teens and Parents
• Real time SMS alerts
• Lock/Unlock account
• Emergency loads
• Simple allowances
• Extended family
support
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 13

14. Family Enabled Group Gift Card (Patent Pending)
Mom and Dad $100
Mary - Sister $25
Grandma and Grandpa $50
Aunt Jane & Uncle Joe $50
Uncle Eric $25
TOTAL: $200
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 14

15. Future Parent Reimbursement Feature (IP)
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 15

16. One-Click-and-Your-In Movie Tickets
• At theater location
• GPS auto location
• One click purchase
• No waiting in line
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 16

17. Future Teen/Parent Collaborative Shopping (IP)
Share &
Discuss
• Comparison shopping
• Shared screens
• Teaches smart spending
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 17

18. Teen Spending Management System
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 18

19. Extensive User Testing and Feedback
92.3% of parents agreed that the BillMyParents card
helps teens develop smarter spending habits*
Spend Smart “I love getting the text alerts. I can tell where she is and
how much she is spending!” - Kelly L.
“Now he doesn’t have to tell me what he is up to because
he knows I already know.” – Kim B.
“The Lock/Unlock feature is very simple to use and makes
me feel that I am in control.” – Becky P.
“The family and friends support is a nice way for family
members to give her money for gifts.” - Heidi D.
* Internal survey of Vocalpoint members participating in BillMyParents pilot
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 19

20. BUILDING BRAND AND SALES
MOMENTUM
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 20

21. Effective Marketing and Sales Channels
Online Sales Channels
$$$ Retail Sales Channels
Strategic Partnerships
$$$ Brand Awareness
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 21

22. Cost Effectively Building Brand Awareness
Parents Teens
• Buzz Marketing
• Word of Mouth
“Priceless” Campaign
• Social Media
Rob Dyrdek
• Mom Bloggers
P&G Word-of-Mouth Agency • Earned PR
MTV Fantasy Factory • Sponsorship
Mommy Blog Convention
• Strategic Partners
ESPN Street League
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 22

23. BMP/MasterCard Joint “Priceless” Online Ad Campaign
• $1M marketing program
• 70 million consumer impressions
• Developed and funded by MasterCard
• Approved use of “Priceless” campaign
• BMP considered leader in Teen prepaid*
* According to website traffic as measured by compete.com
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 23

24. Talk Radio Host Endorsement – Dr. Laura
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 24

25. Buzz Marketing Campaign
GREEN IS BAD.
PLASTIC IS GOOD.
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 25

26. Buzz Marketing Campaign
Mom Blogger Conference
• 4,000 mom bloggers
• Plastic Is Good website
• Mock demonstration
• Booth and luncheon
• Recruited bloggers
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 26

27. Word-of-Mouth Marketing Campaign
• P&G advertising agency
• Proven word-of-mouth
marketing process
• Advocacy network
• 500K influential moms
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 27

28. Rob Dyrdek - BillMyParents Ambassador to Teens
• Teen celebrity
• Facebook – 2.7M
• MTV show
• ESPN events
• 10M+ viewers
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 28

29. Building Brand Awareness Momentum
FROM 21,000 TO 770,000 UNIQUE WEBSITE VISITORS
Source: compete.com website analytics
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30. Catching up to the Billion Dollar Prepaid Brands
WEBSITE VISITORS
$1.5B to $2.4B
Market Cap
$0.5B to $1.4B
Market Cap
Private
Company
Source: compete.com website analytics
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 30

31. Effective Marketing and Sales Channels
Online Sales Channels
$$$
$$$ Brand Awareness
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 31

32. Effective Marketing and Sales Channels
Online Sales Channels
Banner Ads Affiliates
$$$
Search Social
Engines Media
$$$ Brand Awareness
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 32

33. Proven On-line Sales Channel
• Internal expertise in direct sales marketing
• Currently signing up 500+ cards per day
• Potential to ramp up to 1,000 cards per day in
90 days and several thousand cards per day in
6 months*
• Target of 1 million cards in 24 months
* Internal assumptions based on pipeline of potential affiliate partners
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 33

34. Effective Marketing and Sales Channels
Online Sales Channels
$$$ Retail Sales Channels
(Launch 2012 holidays)
Strategic Partnerships
(Launch 2012 back-to-school)
$$$ Brand Awareness
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 34

35. FINANCIAL OPPORTUNITY
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 35

36. Revenue Model
• $3.95 monthly service fee
• Parent load fees
• Transaction interchange fees
• Family and friend load fees Unique to BillMyParents
• Family promotional channel
• Teen peer-to-peer marketing channel
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 36

37. Metrics based on installed cards base*
Potential Market is 43 million teens and tweens**
100K 250K 1M 2M
Cards Cards Cards Cards
Revenues/Year $11M $28M $120M $240M
GP$/Year $7M $18M $66M $132M
* This example table is based on BillMyParents internal cost models and is not meant to be used as a forecast.
** U.S. Census 2010: Population ages 10 to 19
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 37

38. Future Milestones
IR Focused Card Ramp IR Consumer PR
Holiday Brand Initial 2012 Brand
Awareness Push Awareness Push
New CEO MasterCard Mobile PR on Back-to-School
Announcement Payments Pilot Partnerships
Begin Major
PR/IR Push Card Ramp Announcements
October November December January February March
2011 2012
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 38

39. Select Industry Acquisitions and Valuations
• $0.5B to $1.4B market cap
• IPO in October 2010
• $1.5B to $2.4B market cap
• P/E Ratio = 50 to 80
• As high as $665 per user
Example of Potential Acquirers Major Stock Exchange Potential
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 39

40. Summary
• Teen prepaid market poised to accelerate
• BillMyParents is considered a leading brand
• Gaining brand marketing momentum
• Direct response plans ramping as planned
• Clear path to capitalizing on a growing market
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 40

41. Q&A
CONFIDENTIAL INFORMATION TO BE SHARED UNDER NDA 41

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