1. Anamika Agarwal
Priyanka Das
Saanchi
Sarawgi

2. DOMINO’S PIZZA

3. History
 Founded in 1960 by Tom Monaghan
 Second largest Pizza chain in US
 9000 corporate and franchised stores across 60 nations. And 306
stores in INDIA.
 Domino’s outlet in India opened in 1996
 Jubilant Food Works Limited, a Jubilant Bhartia Group company
holds the Master Franchise rights for India, Nepal, Sri Lanka and
Bangladesh
 Revenue
 70 % from home deliveries
 30 % from OTC sales

4. Entered India in 1996 through a franchise agreement
with Vam Bhartia Corp.
First outlet was opened in Delhi.
Domino's had the largest network in the fast food
segment in India- with 101 outlets across 40 cities.

5. Vision and Mission
Vision : exceptional people on a mission, to be the best pizza
delivery company in the world
Branding :Yeh hai rishton ka time
Logo: the three dots represents the stores that were opened in
1969
Home delivery :
Starting in 1973, Domino's Pizza had a guarantee that customers
would receive their pizzas within 30 minutes of placing an order
"30 minute or Free" guarantee for orders placed in its stores

6. Indian Aspect (Home delivery)
Mode of payment: cash on delivery
Radius: 2 km from the centre
Delivery time: 11 am to 11 pm. During special occasions the time
gets extended.
Single Happiness Hotline number: 68886888
Guwahati contact number: 0361-2461333
For online order : www.dominos.co.in
If any wrong order is made by the customer, the money is reverted
back to the respective account after using credit card.
The home delivery service is not applicable on special occasions i.e.
when operating condition is difficult.

7. Maximum liability is Rs 300 if the delivery doesn’t
reaches the customer within 30 minutes.
 Delivery guarantee is applicable at the first barrier point.
The driver is not penalized for late delivery
Dominos reserves the right to withdraw the service
guarantee without information.

9. History
Pizza hut is an American National chain and international franchise that
offers pizza along with salad,pasta,chicken wings, garlic bread etc.
• Pizza hut was founded in 1958 by brother Dan and Frank Carney in Wichita,
Kansas.
• Cooperatively known as Pizza Hut,Inc. it is a subsidiary of Yum! Brands,Inc.
•
•
Till 2007 its slogan was “Gather, round the good stuff” which was changed
to “Now You’re Eating !” in 2008-2009
From 2009-2013 its logo has been “Your favourite,your Pizza Hut.”

10. .
Pizza Hut 1st Outlet in

11. Vision and Mission
Vision :To improve the well being of our customers, community and
people connected to our enterprise. “RUN GREAT RESTURANTS”
Logo : Its first logo was its former mascot, Pete, holding the words Pizza
and Hut.
The logo which is there today was introduced in 1999
Home delivery :
Never eat cold pizza again—that’s the promise behind Pizza Hut's HOT
on the Dot campaign which started in August, 2011.
Pizza Hut’s Hate Late policy also guarantees you don’t have to wait more
than 30 minutes for your order—or it’s free.

12. Indian Aspects( Home delivery)
Mode of payment: Cash on delivery
 Radius: 3km from the centre
Delivery time: 11 am in the morning to 10:30 pm.
Contact number: 0361-2467000, 2450073
Online delivery system only in Chennai.
Delivery is given even during festivals but during natural calamities ,the delivery
service is withdrawn temporarily because of the difficulties faced.
Hot promise is not applicable on New Year’s Eve, public holidays and religious
festivals
 Maximum Pizza Hut Delivery liability is Rs 500.
Pizza Hut reserves right to withdraw the home delivery service promise without
prior information

13. Pizza Hut aims at Quick
and Fast Delivery of Food

14. Bollywood Actors KUNAL KAPOOR and LARA
DUTTA are the Brand Ambassador for Pizza Hut

15. Marketing mix in Dominos and
Pizza Hut
Product:
Various options are available
They try to come up with new varieties of pizza
These decisions are taken by the parent company
For quality and hygiene in pizza hut audit is done by parent
company in every 3 months and in dominos monthly inspection is
done by parent company.
 Various chemicals and insect killing machines are installed in both
these restaurants.
 The manager in both dominos and pizza hut are well trained and
they themselves check the quality of food 3 times a day.
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16. Product Offerings at DOMINOS
Pizzas
Pastas
Breadsticks
Cheese Dips
Beverages (tie-up with Coca Cola)
Chocó Lava Cake
Chicken Wings

17. PRICE
The reputation of both the restaurants commands high prices
because of the quality of food provided but they take care of all
income level people
In pizza hut here is a Rs 99 plan with a 3 course menu and also
some other side dishes by adding certain amount to Rs. 99.
In dominos too, price ranges from low to high for different
varieties of pizza which is calculated to be the correct value of
food that is served and satisfies the kind of clients that is
willing to pay for it
initiatives such as Fun Meal and Pizza Mania have been
extremely popular with consumers looking for an affordable and
value for money meal option.

19. PROMOTION
Indian toppings and vegetarian pizza.
Provides special mid and week offers and coupons (leads to
increase in word of mouth referral)
Leaflets with special coupons come along with newspaper
Special offers during festive season
decided by the parent company
New menus during festivals
Loyal customers are called upon texted to inform about various
offers

20. Place
3 dominos in Guwahati and 1 pizza hut.
Not many people can enjoy the home
delivery service of pizza hut
Dominos is reachable to many people.

21. Guwahati outlet- Pizza Hut

22. People
Consists of the staffs , waiters, cleaners, etc
In dominos, there is a training squad for the staffs
People are recruited by the manager
The east region HR office is in Kolkata and a small one in zoo
road
In pizza hut, high quality training given by Yum
Manager between time 8-11 advices the staff himself

23. Process
In dominos & pizza hut every single person knows the job
of each other
Belief : equal opportunity and employment in both
Customer needs are identified by the parent company

24. Production Process of DOMINO’S
Dough
Table
• Pizza Base
prepared
• Cheese blend
applied
Make
line
• Seasoning
• Topping
• 470
Fahrenheit
Oven • Capacity of 5
pizzas at a
time

25. Physical evidences
Includes the ambiance and decor of the restaurant
Good music is played all the time
In dominos, we eat straight out of the pizza box. Instead of
proper menu, a leaflet is provided.
Dominos is casual but Pizza hut is formal
Both have good infrastructure

26. For suggestion & complaints
Dominos id : www.dominos.co.in
always complaining customers are handled with a SMILE
Pizza hut id: www.customer.mania@yum.com
Questionnaire is given along with the bill
always complaining customers are handled politely and in a
diplomatic manner

27. Mobile app
To make ordering easy with all four of these revolutionary apps:
Android,Ipad,iPhone,Windows®Phone both Pizza Hut have come up with
mobile app services by which we can order for delivery in a few minutes.
Pizza Hut is the first to introduce it.

28. Distinguishing features
In Dominos, order is taken at the counter and the payment is to be made then and
there but in Pizza hut , a single waiter is allotted for a single table who takes our order.
in pizza hut, along with the bill comes a sweet little note saying "thanks“ but in pizza
hut, a questionnaire is provided along with the bill
Pizza hut can be booked for special occasions like birthdays, kitty parties(minimum
people = 20)
In pizza hut, while leaving there is a BELL, the pizza hut tradition which when ringed
indicates customer satisfaction
For older people and children waiting outside the pizza hut, special seats are
reserved.

30. Thank You…