1. Priya Vasudevan
Rick Kapur
Bijan Arbab
Intel® Product Improvement Program
Data Driven Business Decisions, Cost Savings & Product Optimizations
Start with
Decision Needed
or Hypothesis
Instrument App
&/or System
Telemetry
Collect Data*
(Quality Hill)
Analyze Patterns
& Trends
Data-Driven
Decision Making
Internal Customer Deprecated
Features
Reprioritized
Features,
efforts
Added
New
Features
Impact to
TTM
Direct cost
savings
Direct Rev
Upside
1 RS SDK Engineering   
2 WiDi/Pro   
3 xTU  
4 SMG ICS, w/ WCS   
5 CQN. TMG.  
6 RS Longitudinal Studies 
7 CCG NoWires Arch  
8 Intel IT  
Marketing
Planning
Finance
Engineering
* Telemetry capture requires end-user consent
1. Fresh Data Delivered Daily:
• 1.6M growing by ~5K users per day.
• From 8 platforms, 300+ OEMs and 231 Countries
2. Program success measurements to drive accountability
3. Timely feedback on usage for continuous product improvement
4. Insights on PC/UX usage via analytics from app & system telemetry