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Cultural and Cross Influences

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Princess Ann Puno
Princess Ann Puno

Consumber Behavior lectures *credits to Prof. Arlynne Awayan

TecnologiaNegócios
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McGraw-Hill/Irwin Copyright © 2008 by The McGraw-Hill Companies, Inc. All rights reserved.
Cultural and Cross-Cultural Influences Copyright © 2008 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Chapter 12
Objective ,[object Object]
Topics ,[object Object],[object Object],[object Object],[object Object]
Topics contd. ,[object Object],[object Object],[object Object]
What is Culture? ,[object Object],[object Object],[object Object],[object Object]
What is Culture? Contd. ,[object Object],[object Object],[object Object]
What is Culture? Contd. ,[object Object],[object Object]
Issues in Analyzing Culture ,[object Object],[object Object]
Issues in Analyzing Culture contd. ,[object Object],[object Object],[object Object],[object Object]
Content of Culture ,[object Object],[object Object]
Core Filipino Values ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Core Filipino Values contd. ,[object Object],[object Object],[object Object],[object Object]
Core Filipino Values contd. ,[object Object]
Core American Values
Measuring Content of Culture ,[object Object]
Measuring Content of Culture contd. ,[object Object],[object Object]
A Model of Cultural Process in a Highly Developed Consumer Society
Cultural or Symbolic Meanings in Products ,[object Object],[object Object]
Cultural or Symbolic Meanings in Products contd. ,[object Object],[object Object]
Cultural or Symbolic Meanings in Products contd. ,[object Object],[object Object]
Cultural or Symbolic Meanings in Products contd. ,[object Object],[object Object]
Cultural or Symbolic Meanings in Products contd. ,[object Object],[object Object]
Moving Meanings from Products into Consumers ,[object Object],[object Object]
Moving Meanings from Products into Consumers contd. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Moving Meanings from Products into Consumers contd. ,[object Object]
Moving Meanings from Products into Consumers contd. ,[object Object]
Moving Meanings from Products into Consumers contd. ,[object Object]
Moving Meanings from Products into Consumers contd. ,[object Object]
Moving Meanings from Products into Consumers contd. ,[object Object]
Moving Meanings from Products into Consumers contd. ,[object Object]
Marketing Implications ,[object Object],[object Object]
Marketing Implications contd. ,[object Object]
Marketing Implications contd. Celebrity Endorsers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Implications contd. ,[object Object]
Marketing Implications contd. Rituals ,[object Object]
End of Part 1 Thank God!
Cross-Cultural Differences ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cross-Cultural Differences contd. ,[object Object]
Cross-Cultural Differences contd. Differences in consumption culture contd. ,[object Object]
Cross-Cultural Differences contd. ,[object Object]
Cross-Cultural Differences contd. ,[object Object]
Cross-Cultural Differences contd. ,[object Object]
Developing International Marketing Strategies ,[object Object],[object Object],[object Object]
Developing International Marketing Strategies contd. ,[object Object]
Cultural Trends by Trend Hunter ,[object Object],[object Object]
Assignment ,[object Object],[object Object],[object Object],[object Object]
Assignment Cont’d ,[object Object],[object Object]

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Cultural and Cross Influences

  • 1. McGraw-Hill/Irwin Copyright © 2008 by The McGraw-Hill Companies, Inc. All rights reserved.
  • 2. Cultural and Cross-Cultural Influences Copyright © 2008 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Chapter 12
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  • 18. A Model of Cultural Process in a Highly Developed Consumer Society
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  • 37. End of Part 1 Thank God!
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