The HealthBridge network of 575 surgeon only lounges provides the opportunity to engage hard to access hospital based surgeons at the point-of-care with surround sound messaging through a variety of non-personal vehicles including print, mobile, and online.
2. Surgery Network: Targeted Engagement
Utilize our Physician’s Weekly Surgery Network to engage your target
audience with a multi-channel surround sound campaign
Your Ad Here
Surgery Surgery
eNewsletters Monographs
Custom Your Surgery
Posters Posters
Brand
Custom Physician
QR Codes website
advertisement
Your
Ad
Here
CONFIDENTIAL
3. Surgery Network: Wallboard Posters
Engage your target audience in the hospital or private practice with
our highly visible, single sponsored wallboard posters
Hospital Surgery Edition Practice Surgery Edition
Trusted Resource
Engaging Content
Single Sponsorship
Your Ad Here Your Ad Here
Extended Reach
Surgeon Lounges: 610 locations Direct Mail: Target Practices
Weekly insertions Monthly insertions
Includes frame & pocket Pocket available
CONFIDENTIAL
4. Wallboards: Ad Impact Benchmark Studies
Studies show significant impact in key areas
Benchmarks from 27 surveys representing over 7,000 Health Care Providers
shows advertising with our wallboard networks provide significant lift vs.
control.
• Average ad recognition lift: +43%
• Average product recall lift: +28%
• Average message association lift: +21%
• Average intent to increase
+22%
prescribing lift:
Source: Orion Associates: Hospital Network, Ad Impact Survey, test vs. control: Ad
Recognition, Product Recall, & Message Association = 27 surveys/7,098 respondents: Intent to
Increase Prescribing = 8 surveys/1,397 respondents 4 CONFIDENTIAL
5. Surgery Network: Custom Posters
Custom Spotlight Issues
Drive home your brand or topic message
with a peer to peer custom Spotlight Issue.
Your Peer to
• Take advantage of the entire editorial Peer Clinical
poster real estate Message Here
• Extend your reach with customized
take-one brochures
• Pull-through existing approved content Your Ad or
Clinical Message
• Utilize our relationships with renowned
Continued Here
KOLs to develop new content
CONFIDENTIAL
6. Wallboards: Custom Issue Benchmark Studies
Studies show significant impact with Custom Issues
Benchmarks from 19 surveys representing responses from 3,030 Health
Care Providers shows the majority find our custom Spotlight Issues to be
extremely effective at:
• Increasing awareness of key messages 53%
• Increasing their likelihood to prescribe 54%
• Providing relevant information 66%
Source: Orion Associates: Hospital Network, Media Assessment Survey, top 2 box rating (4&5):
Increased Awareness = 17 surveys/2,737 respondents, Intent to Increase Prescribing = 19
surveys/3,030 respondents, Message Relevance = 2 surveys/447 respondents 6 CONFIDENTIAL
7. Surgery Network: Monographs
Pull through your message with a peer to peer developed surgery
monograph direct mailed to your target audience
Trusted Resource
Limited Sponsorship
Peer to Peer Content
Category Exclusivity
Targeted Distribution
CONFIDENTIAL
8. Monographs: Engagement Statistics
Original peer to peer content drives engagement
65% of clinicians found the
monograph informative
of clinicians found the
55% information helpful in the
care & management of
their patients
77% read the accompanying
advertisement
1Franklin Communication Recognized Oncology Treatment Centers Survey 2007, N=465
CONFIDENTIAL 8
9. Surgery Network: eNewsletters
Take advantage of our database of over 4,600 surgeons with one of
our surgery specific eNewsletters
Trusted Resource
Custom
Content
advertisement
Single Sponsored Your Ad Here
Dedicated Bloggers
17% Avg Open Rate
4.5% Avg Click-Thru
CONFIDENTIAL
10. Surgery Network: Physiciansweekly.com
Interact and gain feedback with our engaged online community at
physiciansweekly.com
Physiciansweekly.com profile:
• 6,000 visitors a month
ADVERTISEMENT • 12,000 page views a month
• 7,300 registered eNewsletter
recipients
• Mobile optimized
• 17% open rate
• Dedicated physician bloggers
• Dedicated specialty sections
• Robust eMedia library
• Custom pop-up polling
• Active social media community
• 500 Twitter followers
• 800 Facebook likes
CONFIDENTIAL
11. Surgery Network: QR Codes
Take advantage of your website assets to drive and track
engagement of your target audience with our custom
QR Codes
On the Poster
& in the eNewsletter
In the Monograph
advertisement
Your Ad Here
Your Ad Here
CONFIDENTIAL
12. The HealthBridge Team:
Dedicated professional support
• Our dedicated production team are experts in navigating the ever-changing legal
and regulatory health care environment to ensure your needs are met with the highest
level of compliance against tight deadlines
Internal Partners
Product Recalls Tight Timelines
Project
Team
Co-Promotes Agency Partners
PI/ISI Challenges Editorial Needs
12 CONFIDENTIAL
13. HealthBridge: Surgery Network
Custom Proposal
• Speak with one of our Business Development Managers for a
custom proposal designed to fit your specific point-of-care needs
Phone 908-766-0402
eMail: proposal@hbridge.com
13 CONFIDENTIAL
Notas do Editor
Readership is 87% 61% rank Physician’s Weekly as “superior” to other medical news sources * 51% discussed a story they read in Physician’s Weekly with a colleague * *Source: Franklin Communications, PW Readership Study, July 2008
PW JagTag FAQs Typical deliver time is less than 30 seconds, but may take longer depending on the cell phone coverage of the user Setup is $10K which includes the purchase and creation of the “JagTag Image” for one year starting after the first content packet is delivered Once the “JagTag Image” is purchased utilizing a PW product it may be used in other delivery vehicles (i.e. print campaign, online, etc…) for up to one year Each change to the content packet is an additional $5K Acquisition of cell phone numbers must be clearly stated in the advertisement utilizing the companies own “opt-in” language (no bait and switch). Activity reports, including cell phone numbers for acquisition campaigns, will be provided on a monthly basis in the form of an excel document unless other arrangements are made at the time of contract. JagTag mobile is just a delivery vehicle – copy approval pieces would include the print advertisement and the delivery packet (audio, video, formatted text) which allow for appropriate use of Important Safety Information – THIS IS NOT DELIVERY OF TEXT CONTENT which is limited by character space and therefore appropriate ISI.