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Keep Compliant
                in the Changing Landscape
                    of Internet Sales Tax


                                                                     Clete Werts
                                                                     OEM-ISV Channel Manager
                                                                     © Copyright Avalara, 2012




Clete Werts – Avalara | Making sales tax less taxing   March 20, 2012 - Barcamp 5 PrestaShop
The Ecommerce Sales Tax Challenge

                    Automate with Technology

                    Top 10 Compliance Tips

                    Avalara at a Glance

                    Questions?




 Agenda
Clete Werts – Avalara | Making sales tax less taxing   March 20, 2012 - Barcamp 5 PrestaShop
11,000+ distinct tax jurisdictions in North America
        100,000+ distinct taxability rules
        Exempt Products
        Exempt Organizations
        Tax Holidays
        Thousands of changes each year
        State-provided info often missing, misleading, or wrong
        Sourcing rules differ
        Nexus triggering rules vary
        and legislation is changing for Internet Purchases!!



Clete Werts – Avalara | Making sales tax less taxing   March 20, 2012 - Barcamp 5 PrestaShop
The Sales and Use Tax Landscape for
 Internet Retailers
                                                        Massive state
   More than 16 states have                            budget pressures
  enacted or are considering
 Internet Sales Tax legislation




                                                                                               Federal Pressure
              Increased State                                                                       to legislate
              Enforcement                                                                     Internet Sales Tax
              Activities                                                                              collection



Clete Werts – Avalara | Making sales tax less taxing            March 20, 2012 - Barcamp 5 PrestaShop
States define Nexus as a ‘tangible physical presence’ which
   creates the requirement to collect & remit Sales Tax.
         Nexus triggering events can include:
         Traveling Salespeople
         Agents or Distributors
         Employees on Payroll
         Training
         Trade Show Attendance
         Inventory / Warehousing
         Servicing Tangible Personal Property
         Affiliates

Clete Werts – Avalara | Making sales tax less taxing   March 20, 2012 - Barcamp 5 PrestaShop
6 5
ZIP Codes don’t mean zip                                   1 4
                                                                3
                                                            2
  LOCATION                  1    2    3    4    5    6
  TOTAL                    4.0% 7.5% 5.1% 7.0% 8.1% 6.6%

 SCIENTIFIC/CULTURAL       0.1% 0.0% 0.1% 0.1% 0.1% 0.1%

 REGION TRANSIT DISTRICT   0.0% 0.0% 1.0% 0.0% 1.0% 1.0%

 FOOTBALL DISTRICT         0.0% 0.0% 0.1% 0.0% 0.1% 0.1%


  CITY                     0.0% 3.6% 0.0% 3.0% 3.0% 1.5%


 COUNTY                    1.0% 1.0% 1.0% 1.0% 1.0% 1.0%


  STATE                    2.9% 2.9% 2.9% 2.9% 2.9% 2.9%
A State by State Look at Sourcing Rules
     Sourcing determines the location (situs) of a sale and what
     jurisdiction the tax collected from a transaction is owed

     • Origin-Based States for Products (Services Destination)
       – Arizona, Illinois, Missouri, New
         Mexico, Ohio, Pennsylvania, Tennessee, Utah, Virginia

     • Mixed Source States
        – California
                   • Counties are Origin-based; Cities & STJs are Destination-based
            – Texas
                   • Cities and Counties are Origin-Based based; STJS are Destination-based

     • Destination-Based States
        – All the Rest


Clete Werts – Avalara | Making sales tax less taxing      March 20, 2012 - Barcamp 5 PrestaShop
Taxable or Non-Taxable in
                              New York?

                 Price
                 $50




Clete Werts – Avalara | Making sales tax less taxing   March 20, 2012 - Barcamp 5 PrestaShop
Taxable or Non-Taxable in
                             New York?
                   Price
                   $85




Clete Werts – Avalara | Making sales tax less taxing
Taxable or Non-Taxable in
                                       New York?


          Price
          $125




Clete Werts – Avalara | Making sales tax less taxing   March 20, 2012 - Barcamp 5 PrestaShop
Taxable or Non-Taxable in CA?

                       Download Adobe Acrobat 9 Pro Extended
                        https://www.adobe.com/downloads/




Clete Werts – Avalara | Making sales tax less taxing   March 20, 2012 - Barcamp 5 PrestaShop
Taxable or Non-Taxable in CA?




Clete Werts – Avalara | Making sales tax less taxing   March 20, 2012 - Barcamp 5 PrestaShop
Taxable or Non-Taxable in CA?

                                                       Download Adobe Acrobat 9 Pro Extended
                                                         https://www.adobe.com/downloads/




Clete Werts – Avalara | Making sales tax less taxing       March 20, 2012 - Barcamp 5 PrestaShop
Understanding Product & Service Taxability
     Exceptions
     Product Taxability in States & Jurisdictions is not consistent
     throughout the United States
     The following industries have varying taxability rules:
          Software / Hardware
          Digital Goods
          Services
          Medical device / equipment
          Food / Beverage
          Clothing / Apparel
          School Related Products
          Dietary Supplements
          And many other industries / products!
Clete Werts – Avalara | Making sales tax less taxing   March 20, 2012 - Barcamp 5 PrestaShop
The Ecommerce Sales Tax Challenge

                    Automate with Technology

                    Top 10 Compliance Tips

                    Avalara at a Glance

                    Administrative Console Demonstration




 Agenda
Clete Werts – Avalara | Making sales tax less taxing   March 20, 2012 - Barcamp 5 PrestaShop
HIGH COST                           LOW COST
                                                                                The Manual Continuum
                                                                                                         Sales Tax
                           Detailed
                                                                                                         Consumers Use
       LOW RISK




                          outsourced                      Automate with
                         jurisdictional                    Cloud-based
                                                                                                         Tax
                         research and                       technology                                   Compliance &
                          calculations                 Low Risk / High Value                             Remittance
                                                                                                         Exemption
                     Diligent but wasteful                                                               Certificate
                                                                                                         Management



       A company using automated
                   sales tax
                                             no
                  manageme
         HIGH RISK




       solutions nt system,sales tax
                   for all               research, ge
       functions breaks out of the
                   but not a            neralized tax
                  web-service            calculations
       manual method
       continuum, instead residing
                                     hiding from
       in a low-cost,&
             expensive low-risk ‘sweet
                                     reality
             inaccurate
       spot’.

Clete Werts – Avalara | Making sales tax less taxing             March 20, 2012 - Barcamp 5 PrestaShop
Benefits of Cloud-based
                                Lower
                                 TCO
                                                 Eliminates
                                                 Maintenance              Sales Tax Technology
                                 Automate       Higher Level                                             Customer Benefits
         Scalable             non-revenue       Of Compliance           Reduces
                                processes                               Complexity
         Pricing



                     Speed to                             Ease of
                      Market                              Integration


                                                                                                        Efficiencies of SaaS
      Reduced                                                           Access
         Audit                     Lower                                Anywhere
                                               Improved
          Risk                    Support      Customer
                                    Costs      Relationships




                             Ease of               Accelerated
                                Use                Releases




Clete Werts – Avalara | Making sales tax less taxing                      March 20, 2012 - Barcamp 5 PrestaShop
The Ecommerce Sales Tax Challenge

                    Automate with Technology

                    Top 10 Compliance Tips

                    Avalara at a Glance

                    Questions?




 Agenda
Clete Werts – Avalara | Making sales tax less taxing   March 20, 2012 - Barcamp 5 PrestaShop
Summary of Compliance Tips
   Top 10 Tips to Reduce Penalties & Audit Exposure:
        Complete a Nexus Study
        Solution that delivers ‘Roof-Top’ Accuracy
        Leverage the appropriate Sourcing Rules
        Automate Sales Tax Updates
        Product Taxability Coverage
        Centralized Access to Reporting & Transaction History
        Outsource Filing
        Consistency Across Platforms (ERP, POS, Mobile)
        Report Consumers Use Tax
        Automate Exemption Certificate Management



Clete Werts – Avalara | Making sales tax less taxing   March 20, 2012 - Barcamp 5 PrestaShop
The E-Commerce Sales Tax Challenge

                    Automate with Technology

                    Top 10 Compliance Tips Glance

                    Avalara at a Glance

                    Questions?




 Agenda
Clete Werts – Avalara | Making sales tax less taxing   March 20, 2012 - Barcamp 5 PrestaShop
About Avalara



         Started in 2004; 300+ Employees
         7,500+ Customers Today
         End-to-End Sales Tax Solution for Calculation, Certs & Returns
         Professional Services: Nexus Study, Registrations, Audit Defense
         Certified Provider Streamlined Sales Tax (SST) Project
         Inc. 500 Fastest Growing Companies; 2010
         Deloitte Technology Fast 500; 2010, 2011
         Microsoft ISV Partner of the Year 2010
         AvaTax Connector Certified for PrestaShop
Clete Werts – Avalara | Making sales tax less taxing   March 20, 2012 - Barcamp 5 PrestaShop
Avalara Solutions for End-to-End Compliance




Clete Werts – Avalara | Making sales tax less taxing   March 20, 2012 - Barcamp 5 PrestaShop
Clete Werts                                           http://www.avalara.com
 OEM-ISV Manager                                       http://developer.avalara.com
 E-commerce Team
 t: 503-747-7644
 clete.werts@avalara.com




 Questions?
Clete Werts – Avalara | Making sales tax less taxing   March 20, 2012 - Barcamp 5 PrestaShop

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PrestaShop Barcamp 5 - Avalara : Keeping Compliant in the Changing Landscape of Internet Sales Tax

  • 1. Keep Compliant in the Changing Landscape of Internet Sales Tax Clete Werts OEM-ISV Channel Manager © Copyright Avalara, 2012 Clete Werts – Avalara | Making sales tax less taxing March 20, 2012 - Barcamp 5 PrestaShop
  • 2. The Ecommerce Sales Tax Challenge Automate with Technology Top 10 Compliance Tips Avalara at a Glance Questions? Agenda Clete Werts – Avalara | Making sales tax less taxing March 20, 2012 - Barcamp 5 PrestaShop
  • 3. 11,000+ distinct tax jurisdictions in North America 100,000+ distinct taxability rules Exempt Products Exempt Organizations Tax Holidays Thousands of changes each year State-provided info often missing, misleading, or wrong Sourcing rules differ Nexus triggering rules vary and legislation is changing for Internet Purchases!! Clete Werts – Avalara | Making sales tax less taxing March 20, 2012 - Barcamp 5 PrestaShop
  • 4. The Sales and Use Tax Landscape for Internet Retailers Massive state More than 16 states have budget pressures enacted or are considering Internet Sales Tax legislation Federal Pressure Increased State to legislate Enforcement Internet Sales Tax Activities collection Clete Werts – Avalara | Making sales tax less taxing March 20, 2012 - Barcamp 5 PrestaShop
  • 5. States define Nexus as a ‘tangible physical presence’ which creates the requirement to collect & remit Sales Tax. Nexus triggering events can include: Traveling Salespeople Agents or Distributors Employees on Payroll Training Trade Show Attendance Inventory / Warehousing Servicing Tangible Personal Property Affiliates Clete Werts – Avalara | Making sales tax less taxing March 20, 2012 - Barcamp 5 PrestaShop
  • 6.
  • 7. 6 5 ZIP Codes don’t mean zip 1 4 3 2 LOCATION 1 2 3 4 5 6 TOTAL 4.0% 7.5% 5.1% 7.0% 8.1% 6.6% SCIENTIFIC/CULTURAL 0.1% 0.0% 0.1% 0.1% 0.1% 0.1% REGION TRANSIT DISTRICT 0.0% 0.0% 1.0% 0.0% 1.0% 1.0% FOOTBALL DISTRICT 0.0% 0.0% 0.1% 0.0% 0.1% 0.1% CITY 0.0% 3.6% 0.0% 3.0% 3.0% 1.5% COUNTY 1.0% 1.0% 1.0% 1.0% 1.0% 1.0% STATE 2.9% 2.9% 2.9% 2.9% 2.9% 2.9%
  • 8. A State by State Look at Sourcing Rules Sourcing determines the location (situs) of a sale and what jurisdiction the tax collected from a transaction is owed • Origin-Based States for Products (Services Destination) – Arizona, Illinois, Missouri, New Mexico, Ohio, Pennsylvania, Tennessee, Utah, Virginia • Mixed Source States – California • Counties are Origin-based; Cities & STJs are Destination-based – Texas • Cities and Counties are Origin-Based based; STJS are Destination-based • Destination-Based States – All the Rest Clete Werts – Avalara | Making sales tax less taxing March 20, 2012 - Barcamp 5 PrestaShop
  • 9. Taxable or Non-Taxable in New York? Price $50 Clete Werts – Avalara | Making sales tax less taxing March 20, 2012 - Barcamp 5 PrestaShop
  • 10. Taxable or Non-Taxable in New York? Price $85 Clete Werts – Avalara | Making sales tax less taxing
  • 11. Taxable or Non-Taxable in New York? Price $125 Clete Werts – Avalara | Making sales tax less taxing March 20, 2012 - Barcamp 5 PrestaShop
  • 12. Taxable or Non-Taxable in CA? Download Adobe Acrobat 9 Pro Extended https://www.adobe.com/downloads/ Clete Werts – Avalara | Making sales tax less taxing March 20, 2012 - Barcamp 5 PrestaShop
  • 13. Taxable or Non-Taxable in CA? Clete Werts – Avalara | Making sales tax less taxing March 20, 2012 - Barcamp 5 PrestaShop
  • 14. Taxable or Non-Taxable in CA? Download Adobe Acrobat 9 Pro Extended https://www.adobe.com/downloads/ Clete Werts – Avalara | Making sales tax less taxing March 20, 2012 - Barcamp 5 PrestaShop
  • 15. Understanding Product & Service Taxability Exceptions Product Taxability in States & Jurisdictions is not consistent throughout the United States The following industries have varying taxability rules: Software / Hardware Digital Goods Services Medical device / equipment Food / Beverage Clothing / Apparel School Related Products Dietary Supplements And many other industries / products! Clete Werts – Avalara | Making sales tax less taxing March 20, 2012 - Barcamp 5 PrestaShop
  • 16. The Ecommerce Sales Tax Challenge Automate with Technology Top 10 Compliance Tips Avalara at a Glance Administrative Console Demonstration Agenda Clete Werts – Avalara | Making sales tax less taxing March 20, 2012 - Barcamp 5 PrestaShop
  • 17. HIGH COST LOW COST The Manual Continuum Sales Tax Detailed Consumers Use LOW RISK outsourced Automate with jurisdictional Cloud-based Tax research and technology Compliance & calculations Low Risk / High Value Remittance Exemption Diligent but wasteful Certificate Management A company using automated sales tax no manageme HIGH RISK solutions nt system,sales tax for all research, ge functions breaks out of the but not a neralized tax web-service calculations manual method continuum, instead residing hiding from in a low-cost,& expensive low-risk ‘sweet reality inaccurate spot’. Clete Werts – Avalara | Making sales tax less taxing March 20, 2012 - Barcamp 5 PrestaShop
  • 18. Benefits of Cloud-based Lower TCO Eliminates Maintenance Sales Tax Technology Automate Higher Level Customer Benefits Scalable non-revenue Of Compliance Reduces processes Complexity Pricing Speed to Ease of Market Integration Efficiencies of SaaS Reduced Access Audit Lower Anywhere Improved Risk Support Customer Costs Relationships Ease of Accelerated Use Releases Clete Werts – Avalara | Making sales tax less taxing March 20, 2012 - Barcamp 5 PrestaShop
  • 19. The Ecommerce Sales Tax Challenge Automate with Technology Top 10 Compliance Tips Avalara at a Glance Questions? Agenda Clete Werts – Avalara | Making sales tax less taxing March 20, 2012 - Barcamp 5 PrestaShop
  • 20. Summary of Compliance Tips Top 10 Tips to Reduce Penalties & Audit Exposure: Complete a Nexus Study Solution that delivers ‘Roof-Top’ Accuracy Leverage the appropriate Sourcing Rules Automate Sales Tax Updates Product Taxability Coverage Centralized Access to Reporting & Transaction History Outsource Filing Consistency Across Platforms (ERP, POS, Mobile) Report Consumers Use Tax Automate Exemption Certificate Management Clete Werts – Avalara | Making sales tax less taxing March 20, 2012 - Barcamp 5 PrestaShop
  • 21. The E-Commerce Sales Tax Challenge Automate with Technology Top 10 Compliance Tips Glance Avalara at a Glance Questions? Agenda Clete Werts – Avalara | Making sales tax less taxing March 20, 2012 - Barcamp 5 PrestaShop
  • 22. About Avalara Started in 2004; 300+ Employees 7,500+ Customers Today End-to-End Sales Tax Solution for Calculation, Certs & Returns Professional Services: Nexus Study, Registrations, Audit Defense Certified Provider Streamlined Sales Tax (SST) Project Inc. 500 Fastest Growing Companies; 2010 Deloitte Technology Fast 500; 2010, 2011 Microsoft ISV Partner of the Year 2010 AvaTax Connector Certified for PrestaShop Clete Werts – Avalara | Making sales tax less taxing March 20, 2012 - Barcamp 5 PrestaShop
  • 23. Avalara Solutions for End-to-End Compliance Clete Werts – Avalara | Making sales tax less taxing March 20, 2012 - Barcamp 5 PrestaShop
  • 24. Clete Werts http://www.avalara.com OEM-ISV Manager http://developer.avalara.com E-commerce Team t: 503-747-7644 clete.werts@avalara.com Questions? Clete Werts – Avalara | Making sales tax less taxing March 20, 2012 - Barcamp 5 PrestaShop

Notas do Editor

  1. Non taxable as it’s below the $55 threshold rule in New York for State & City sales tax rates
  2. Taxable only at the State and Metro Transit Special Taxing Jurisdiction Rates, still exempt on City tax.
  3. Now it’s all fully taxable which includes the City sales tax rate as the transaction goes over the $110 threshold rule for New York City.
  4. Digital downloadable Non-taxable
  5. If you buy the physical media at a store - Taxable
  6. What if you buy both the downloadable version and physical media - Taxable
  7. High Cost/Low Risk – You hire outside firms. They charge you a fortune to be in compliance. Because of the costs, you limit what you do and never really have that full solution.Low Cost / High Risk – You generally do the minimum amount, or nothing at all, and hope that you get by and never run into an audit. High Risk / High Cost – This is where many businesses are today. They hire people with no experience at all in dealing with sales tax and assume that they can do the job for them.Avalara – Low Cost, Low Risk. Free up resources to work on things that are more valuable.