The evolution of the PressPage platform is mostly driven by our clients. That is why our customer development process plays a central role in the creation of our roadmap. By constantly adding new features, we enable our clients to get the most out of their social media newsrooms and releases.

1. PressPage Quarterly Update
Q1 2013
Preferred supplier to
Bart Verhulst, Co-founder & CEO
b.verhulst@presspage.com
www.prespage.com

2. Agenda
PressPage Update Q1 2013
• Roadmap updates
- Account administration 2.0
- RSS Import 1.0
- Mobile user interface
- Custom pages
- Headline gallery / showcase and Media coverage
- Headline module 2.1
- Twitter distribution
• Beyond the ‘newsroom’
- Content-engagement-platform

3. Roadmap update
Account administration 2.0 > 21.03.2013
• Feature description
- Agency to see / manage subscription details of all client
newsrooms
- Directly manage and cancel accounts
- Accessible thru the ADMINISTRATOR account
• What’s in it for the agency?
- Clear overview of all agency clients and account details
- Provide clients with timely warning for renewal
- Timely cancellation of accounts

4. Roadmap update
RSS import 1.0 > 21.03.2013
• Feature description
- Upgrading from legacy newsroom
to PressPage’s technology becomes
easier.
- Ability to import archive of news
releases into PressPage platform*
• What’s in it for the client?
- All news and content in one place
- All news and content on a future-
proof platform
- Enhanced SEO & search
- Click-thru: old news drives new
news
• What’s in it for the agency?
- Easier buy-in of the service by the
end client
- Complete and modern solution,
versus a part solution
*) Import via RSS feed from legacy newsroom.

5. Roadmap update
Mobile user interface > 13.03.2013
• Feature description
- Specific interface for mobile users.
- Renders both on newsroom and
release level.
- Android & iOS: iPhone & Samsung...
• What’s in it for the client?
- Better navigation and interactivity of
content on mobile devices.
- Trend towards mobile content
consumption rising.
• What’s in it for the agency?
- Ongoing platform enhancements
are included in the PressPage
service.
- Offers agency the possibility to “up-
sell” on technology features to
client.

6. e
Roadmap update
Mobile user interface > 13.03.2013
Contacts are directly All photos can be
accessible by mail and previewed and
phone. downloaded.
Please note to include
int. dialing codes to
contact persons!
Browsing thru headlines Quotes are clearly
is easy. Headline archive presented, including
is also made accessible. Facebook, Twitter, and
LinkedIn accounts of the
‘ambassador’.

7. Roadmap update
Custom pages > 13.03.2013
• Feature description
- Ability to publish static pages such
as:
- Company profile
- Management team
- Company fact sheet
- Press kit
- ...
• What’s in it for the client?
- Allowing the newsroom to become a
central hub for all brand info.
• What’s in it for the company?
- This feature allows for more static
information to become accessible
on the newsroom.

8. Roadmap update
Headline module 2.1 >
21.02.2013
• Feature description
- Adding multiple headlines /
‘content categories’, like”
- Press releases
- News releases
- Blog posts
- Case studies...
• What’s in it for the client?
- One place where all different
content categories are
displayed and accessible.
- Ability to provide content for
different types of visitors.
• What’s in it for the agency?
- Being able to provide a full
‘communications suite’

9. Roadmap update
Headline module 2.1 >
21.02.2013 Real estate trade journals
PRESS RELEASES & economic desk of
• Feature description newspapers
- Adding multiple headlines /
‘content categories’, like”
- Press releases
- News releases
COLUMN Mortgage consumers
- Blog posts
- Case studies...
• What’s in it for the client?
- One place where all different
content categories are
MARKET DEVELOPMENT Real estate agents
displayed and accessible.
- Ability to provide content for
different types of visitors.
• What’s in it for the agency?
- Being able to provide a full
‘communications suite’

10. Roadmap update
Headline module 2.1 > 21.02.2013
Titles of the headlines can be customised: Press releases, Case studies, Blog, Success
stories...

11. Roadmap update
Headline module 2.1 > 21.02.2013
Make a unique tag for each headline.
Each case (press release, blog, case study...) that is published with the corresponding tag,
will be published under the referred headline.

12. Roadmap update
Headline module 2.1 > 21.02.2013
No tag? The published case will be published under ‘Headlines’

13. Roadmap update
Headline module 2.1 > 21.02.2013
The amount of cases published under each headline is easily customised.

14. Roadmap update
Headline gallery showcase > 21.02.2013
• Feature description
- A more visually attractive presentation of
content on the newsroom.
- Also applies to (media) ‘coverage’ module.
• What’s in it for the client?
- A more attractive presentation of content to
increase consumption and interactivity.
• Important
- For this feature to work well, a featured image
(possibly reflecting the theme of the case) must
be added.

15. Roadmap update
Headline gallery showcase > 21.02.2013
• Feature description
- A more visually attractive presentation of
content on the newsroom.
- Also applies to (media) ‘coverage’ module.
• What’s in it for the client?
- A more attractive presentation of content to
increase consumption and interactivity.
• Important
- For this feature to work well, a featured image
(possibly reflecting the theme of the case) must
be added.

16. Roadmap update
Twitter distribution > 21.02.2013
• Feature description
- Automatic distribution of the social
media release through Twitter
(optional)
• What’s in it for the client?
- Secures process of social
distribution.
- Increases visibility of release to
followers.
- Consistency in content distribution.
• What’s in it for the agency?
- Workflow efficiency.

17. Past the ‘newsroom’
Every company is a media company
- Press release on the web
Digital press release - Downloads
- Press release on the web
Social press release - Downloads
- Shareable through social channels
- Content on the web
Social media release - Downloads
- Shareable through social channels
- Enriched with web content (photos, videos..)
Social - ‘Digital file’ of SMR’s
- Overview / historic
(media)newsroom
Content engagement - From ‘news’ to ‘content’
- Differentiated audiences
platform - Shareable and interactive
- Increased web-traffic / measurable...