Easily illustrate your company's value proposition with professionally designed PowerPoint templates. Use these PowerPoint templates for a comprehensive presentation of your value proposition with all models and templates that you need to work out the customer- as well as the value adding partner of your business model. www.presentationload.com/value-proposition-template.html

2. What is Value?
Examples of delivering value:
Process improvement
Saving time
Saving money
Helping to make money
Providing valuable information
Making someone's day easier

3. Value Proposition Builder Framework
Six distinct elements that leads directly to the creation of a compelling value proposition.
Source: Greener Consulting, Barnes et al (2009)
The specific group of
customers you are targeting
Benefits minus costs, as perceived by the customer
The product / service mix you are selling
How your offering delivers clear customer value
How you are different from and better than alternatives
Substantiated credibility and believability of your offering
VALUE PROPOSITION
1. MARKET
2. VALUE
3. OFFERINGS
4. BENEFITS
5. DIFFERENTIATION
6. PROOF

4. Creating the Value Proposition
TARGET SEGMENT
PROBLEM(S)
SCOPE
SOLUTION
The customers and people who will buy
BENEFIT(S)
The problems they struggle with
The scope that our VP will address
The offering that is our Value Prop.
The benefits people can expect

5. Components of a strong Value Differentiation
As the basis for closing the Value Perception Gap
SELLER VALUE PROPOSITION
CUSTOMER VALUE PERCEPTION
DECISION TO SELL
DECISION TO BUY
VALUE PERCEPTION GAP
FOUNDATION FOR
HIGH PRICING / LEAD GENERATION
LOYALITY / SALES GROWTH
GROWTH OF MARKET SHARE
VALUABE “I want” & “I need”
DIFFEENTIATED “No alternatives are as good”
SUBSTANTIATED “I trust” & “I believe”

6. Value Proposition Template
The 3 Elements of a winning Value Proposition
Lead generation success
New client wins / Loyality
Premium Pricing
“ I don’t Need“
“ Not important enough“
“ What’s your best price? “
“ I can do without you“
“ I’m skeptical“ “ Can’t risk it“
CREATES FOUNDATION FOR …
WEAK RESONANCE
STRONG RESONANCE
STRONG RESONANCE
DIFFERENTIATE
“The best option?“
DIFFICULT TO SUBSTITUTE
EASY TO SUBSTITUTE
DIFFICULT TO SUBSTITUTE
SUBSTANTIATE
“I trust”
“I believe“
ABLE TO SUBSTANTIATE
ABLE TO SUBSTANTIATE
NOT ABLE TO SUBSTANTIATE
Components of a strong Value Prop.
WHAT BUYERS SAY …
Take One Away …
Source: RainToday.com (2010)
RESONATE
“I want” “I need”

7. Customer Value Map – Matrix
VALUE MAP
CUSTOMER VALUE MAP
MARKET PERCEICED PRIVE
LOW
HIGH
MARKET-PERCEIVED VALUE
HIGH
LOW
Poor value
Excellent value
COMPANY 1
COMPANY 2
COMPANY 3
COMPANY 4
RELATIVE PRICE
HIGH
LOW
RELATIVE SATISFACTION
HIGH
LOW
Poor value
Excellent value

8. Value Proposition Canvas
PRODUCTS & SERVICES
Your Text
Your Text
Your Text
Your Text
Your Text
PRODUCT
CUSTOMER
Designed for: Name
Designed by: Name
Ideal customer: Name
SUBSTITUTES
GAINS Your Text Your Text Your Text Your Text
PAINS
Your Text
Your Text
Your Text
Your Text
CUSTOMER JOBS
Your Text
Your Text
Your Text
Your Text
Your Text
Your Text
Your Text
Your Text
Your Text
Your Text
GAIN CREATORS
Your Text
Your Text
Your Text
Your Text
Your Text
PAIN RELIEVERS
Your Text
Your Text
Your Text
Your Text
Your Text
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9. Customer Value Canvas
VALUE PROPOSITION
CUSTOMER
Your Text
This is a placeholder text. Your Text
This text can be replaced with your own text.
Your Text. This is a placeholder text.
Your Text
This text can be replaced with your own text.
Your Text
Your Text.
PAIN RELIEVERS
PRODUCTS & SERVICES
GAIN CREATORS
Your Text
This is a placeholder text. Your Text
Your Text
Your Text.
This is a placeholder text. Your Text
This text can be replaced with your own text.
Your Text. This is a placeholder text.
Your Text
PAINS
GAINS
CUSTOMER JOBS
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