An Overview of our copmany

1. Marketing Tools That Are Powerful,
Measurable & Inexpensive!
Social Media Marketing &
Facebook-Commerce
(f-Commerce)

2. SOCIAL MEDIA MARKETING
MANAGEMENT/SALES TRAINING
an integrated initiative using Facebook,
classes that are facilitated per the needs
eNewsletter and website technologies
of a specific store and usually held at a
to drive potential customers to a
store site.
company store.
SPECIAL EVENT PROGRAMS
events designed to act as a vehicle in
which the effective sales behaviors and
strategies learned during a Premier
Training Seminar are applied to a
fabulous special event.
Introduction
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3. Premier Consulting Innovations
Organization Chart
Ron Bill
CEO
Shellie Bill
COO Yvonne Bill
Director of Finance
Melissa Allen Melissa Huggins
Director of eMail Director of Facebook Sam Hartmann
Marketing Marketing
Director of Sales
Jimmy Patrick Juliann Moore Ashley Hartmann
Manager of Newsletter Manager of Pinterest Manager – Store Fronts
Development Marketing and Data Bases
Organization
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4. Harness the Power of Social Media
There are many forms of Social Media. The three key ones for
jewelers today are provided by Premier resulting in the most
powerful, inexpensive and comprehensive Social Media Package in
the market today. This is through the integration of three major
technology platforms.
• Facebook
• eNewsletters
• f-Commerce
Premier will become a certified presenter
Social Media for Constant Contact by mid April.
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5. Premier is Affiliated with:
Our Mission
provide access to effective
training and promotional
programs that in the past
were difficult for independent
jewelers to afford.
• Training for a fraction of in-store costs
• Timely tips to meet today’s challenges
• Access to the latest technologies
• Learn how your peers are surviving
• Introduction to new products
Next Jewelers Marketing Workshop – Fall of 2012
JM Workshop
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6. The Premier Approach
Social Media Marketing & f-Commerce
Social Media Marketing F-Commerce
eNewsletters Selling Through a
Facebook Postings Facebook Page
Facebook Advertising
Facebook Campaigns
Facebook Campaigns
Cutest Couple
Valentine’s Day
Mother’s Day
Father’s Day
Scavenger Hunt
Honoring Heroes
Black Friday
Facebook Party
12 Days of Christmas
Sisters are Special
Social Media
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7. Monthly eNewsletters
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8. Special Occasion eMail Blast
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9. “Sisters are Special” began at
noon on 7/28 with 1192 “fans”...
Facebook Posting
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10. “Fans” grew to 1,282 at
9:30 pm 7/28
Facebook Posting
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11. 97 Pictureswere
Three more pictures
were posted
in the campaign.
added before 9:30 pm 7/28.
On 8/12/2011
Stambaugh Jewelers had 2,369 “fans”
At the beginning of campaign 1,192 “fans”.
Facebook Posting
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12. Example of a Premier Post
Premier posts two to three times per week
on a store’s facebook page independent of a
special campaign or advertising.
Facebook Advertising
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13. Facebook Advertising
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14. Facebook Campaigns
• Cutest Couple
• Valentine’s Day
• Mother’s Day
• Father’s Day
• Scavenger Hunt
• Honoring Heroes
• Black Friday
• Facebook Party
• 12 Days of Christmas
• Sisters are Special
• Others
Campaigns
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15. History of a Campaign
“Mother’s Day 2011”
 55 Stores Participated
 5 Stores had zero “fans” to start
 Campaign was ten days
 Total gain in “fans” 19,982
2011 Mom's Day Campaigns HIGHLIGHTS OF CAMPAIGN
Fan
Store Start End
Gain
Average Growth per store: 363
Alan Miller Jewelers 350 1714 1364 Most Growth
Jackson Diamond Jewelers 0 339 339  Melacon Jewelers 1,411
Melancon Jewelers 151 1562 1411 Most Growth Beginning with Zero Fans:
Necker's Jewelers 525 1642 1117  Watchmaker’s Diamond & Jewelry 349
Stambaugh Jewelers 392 1225 833  Jackson Diamond Jewelers 339
The Gem Collection 902 1691 789
Highest Total Fans at End of Campaign
Trinity Jewelers 1265 2288 1023  E.M. Smith Jewelers 10,414
Watchmaker's Diamond & Jewelry 0 349 349  Trinity Jewelers 2,288
Wilkerson Jewelers 539 1437 898  Alan Miller Jewelers 1,709
Campaigns
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16. History of a Campaign
“Cutest Couple 2012”
 51 Stores Participated
 Average gain in “likes” 464
 Campaign was ten days
 Total gain in “likes” 23,690
Highlights of Campaign
Contest Contest "likes"
Cutest Couple % Increase
Start End Gain
Michael Eller Diamonds 639 1,364 725 113.46%
D. Geller and Son 2,554 3,412 858 33.59%
Lasker Jewelers 1,301 2,184 883 68.87%
Stambaugh Jewelers 2,464 3,370 906 36.77%
Harris Jeweler 1,505 2,480 975 64.78%
Amidon Jewelers 2,312 3,316 1,004 43.43%
Mincemoyer Jewelry 80 1,210 1,130 1412.50%
Miner's North Jewelers 1,338 3,398 2,060 153.96%
The Karat Patch 1,843 4,105 2,262 122.73%
Campaigns
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17. Storefront
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18. Storefront
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19. Summary of Social Media Services
Facebook
o Manage “business page”
o Post fun comments designed to create interaction with “fans”
o Work with your staff to post key information
o Manage major “fan growth campaigns” throughout the year
o Utilize Facebook page to grow your email list
o Optional: Create Facebook ads Up to four Facebook
eNewsletters Campaigns per Year
Up to four Campaigns
o Design eNewsletter template per Year
o Manage email database
o Create twelve monthly eNewsletters
o Create up to six special event mail blasts
o Utilize eNewsletters to grow your Facebook “fans” ALL for only
OPTIONAL $395 per Month with no
Facebook Store commitments
o Design of store front banner
o Create presence on facebook page
* o Install and establish initial store front products
o Maintain store front and provide needed updates
** The Premier staff has over 50
* Cost determined by product line installed
** Database base maintenance $250 per year years in the jewelry business.
NEW FOR 2012
o Every other month data analysis report for facebook and email lists
o Every other month Premier eNewsletter
Summary
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