24 Pages Case Study Attempted Overnight but Did the Best Strategic Analysis of Homeless World Cup !!

1. SUBMITTED BY :
PREETI GULATI
ANU BHARTI
ANSHIKA SHUKLA
MUSTAFA SUFI
KHASIM RIZWAN

2. INTRODUCTION
• A Social Enterprise
• It supports grass-roots football programmes and
social enterprise development via a network of 70
national partners and celebrates its work by
organising an annual football tournament that unites
teams of homeless people from countries all around
the globe.
• FOUNDERS
Mel Young from Scotland
Harald Schmied from Austria,

3. MISSION
“TO ALLEVIATE HOMELESSNESS THROUGH THE
SPORT , BY HOSTING AN ANNUAL INTERNATIONAL
FOOTBALL EVENT & SUPPORTING GRASSROOT
PROJECTS IN COUNTRIES ACROSS GLOBE ’’
VISION
• To Engage 1 Million Player by 2012 ”
•The Homeless World Cup has a vision for a world where
everyone has a home, a basic human need.

4. CONCEPTS OF THE CASE
• CAUSE MARKETING: Cause marketing refers to a
type of marketing involving the cooperative
efforts of a for profit business and a non-profit
organization for mutual benefit.
• Sustainable Business Model
• Strategic Alliance
• CSR Activity
• Social Entrepreneurship

5. CHALLENGES
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Economic slowdown of 2008
Lack of Manpower to take global Project
Being a NPO how to Arrange Huge Investments.
Legal Formalities
Positioning of Business model
Finding the Appropriate partner

6. STRATEGIES
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Word of Mouth
Social Entrepreneurship
Choosing GRAZ ( AUSTRIA) a Initial step
Strategic Partnership with Brand Like : NIKE
Hardcore Media Support
Establishment of Local Project Cells within different
Countries.
• USP : INNOVATION & SUSTAINABILITY

7. IMPACT
• Approximately 200,000 homeless people have been
involved in their National Partner programmes to
date.
• Their annual research shows that 70% of the
homeless people who participated in the event
change their lives significantly. This means they
come off drugs or alcohol, get into training or
education, try to connect with their families or
friends again, and even find a job or a new home.
• Boosted International Relations
• Economic & Social development worldwide

8. TODAY’S SCENARIO
• 250000 Players
• 70 + Nations
• Celebrated Week Of Homelessness World Cup
at Poznan , Poland
• Brazil Beats Mexico
• PARTNERS : RESPECT , TELMEX , NIKE ,
VODAFONE