This slide is regarding the game of clicks on Social Media.Happy learning :)

3. • About 142 million people in India use Facebook
• The number of daily facebook users in India
amounts to 65 million
• Applicable to B2C products and services providers
• High level of customer engagement through
comments, hashtags and sharing of posts
• Advantages:
• Easy reach to target audience
• High customer engagement
• Lesser cost
• Disadvantages:
• Negative comments and publicity
• Time consumption for creating effective posts
• High competition

4. • About 23.2 million people in India use Twitter
• Applicable to all types of B2C products and services
• Customer engagement through retweets, hashtags and
replies
• Advantages:
• Easy reach to target audience
• High customer engagement
• Easy word of mouth publicity
• Disadvantages:
• Negative comments and publicity
• Time consumption for creating effective tweets
• High competition
• Restriction in number of words per tweet

5. • 70 percent of search engine ads are through google ads
• Applicable to all types of products and services under B2C, B2B
• Primarily used for driving traffic to website
• Customer engagement is measured through number of clicks and impressions
• Advantages:
• Implementing Pay Per Click mode is cost effective
• Instant traffic to website
• Disadvantages:
• Lesser reach to target audience
• Lesser number of characters for displaying Ads. (Only maximum of 70
characters in Google Ad Words)

6. • Video ads can be used in YouTube for generating
customer awareness about the brand.
• Customer reach and awareness will be maximum
since users cannot skip for minimum of 5 seconds
and are forced to watch YouTube ads whenever they
watch a video in YouTube.
• There is a difficulty in capturing target audience since
these ads are played for all the users irrespective
whether the audience is interested or not.
Advantages:
• High customer reach and engagement.
• Organisations have complete control over
their daily budget, so they can spend what
they are comfortable with.
• Organisations only have to pay when
someone engages with their ad. If they skip
it before 30 seconds (or the end)
organisation doesn’t have to pay a cent.
Disadvantage:
• Lesser reach to target audience
• Inconsistent video streaming due to
network problems, high traffic etc.,

7. Content Marketing
 It helps to drive traffic to your website
 Improves search engine ranking.
 Google in particular likes to find and rank
new content, and many entrepreneurs
use blogging specifically to reach to their
customers.
 Can be used for targeting both B2B and
B2C customers.
 High customer engagement through
comments and discussions in blog.
Advantages:
 Low Cost Marketing Channel
 High Product exposure
 Increase search engine traffic
Disadvantages:
 Time Consuming
 Will not reach large number of
target audience

8. • SEO can be used to maximise the rank of a website in a search engine
• For example, the keyword ‘Shoes’, Jabong ranks above Amazon and
Flipkart in google even though the number of Jabong users is lesser than
Amazon and Flipkart
• SEO might require professional help.
• SEO helps to drive traffic to the website.
• Advantages:
• Higher traffic to website
• Higher chances of conversion
• Disadvantages:
• SEO results will take time.
• Since professional help is required, cost of investment will be
higher.

9. App Based Marketing
• Mobile app based ads is effective for organisations
which have their own mobile applications
• Some of the examples of app based marketing are
push notification, advertising in games etc.
• App based marketing has high reach, but one has
to be cautious about the reach with respect to
target audience
• Advantages:
• Cost Effective
• Chance of engaging the ads by the customer
is maximum particularly in-game ads
• Disadvantages:
• Target audience reach is minimum

10. Social Media Management Software
It is generally understood as a set of tools designed to manage
or analyze interactions through multiple social media accounts
from a single dashboard. Most systems permit listening for
brand mentions, posting to multiple channels, responding to
inquiries, and running marketing campaigns
Advantages
 Track your Competition
 Time & Brand Management
 Schedule and Auto-Respond
 See How Effective Each Post Is
 To Manage Multiple Social Pages
Disadvantages
 Over priced solutions
 Automated sentiment analysis
 Expensive custom URL shorteners
 No data in facebook insights

11. Cost Comparison
PLATFORM COST
1. Facebook Starts from $1 for boosting posts and approximately $0.003 per reach
2. Twitter Based on auction and pricing starts from as low as $1
3. App Based
Marketing
$1-$2 per click
4. Google Ads Is between $1-$2 per click. Expensive ads cost around $50 per click
5. SEO In India, SEO expertise salary starts from $223-$224
6. YouTube Cost Per view ranges from $ .1 - $.3
7. Blogs Blogs can be started with $0 with help of sites like WordPress, BlogSpot, Tumblr
Etc.,