2. Contents:Contents:
What is Digital Marketing?
Which Tactics Produces best Results
How do you stand out in this process?
Digital Marketing Process Flow
KeyTacticsYou Can Follow
Most effective tools used
Most Effective Strategies
What High Growth Firms Do Differently
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3. What isWhat is Digital MarketingDigital Marketing??
Marketing process which leads to the development of any organization or brand by
using a variety of digital channels such as email, social networks etc.
Promotion of brands or products and services using all forms of digital advertising.
Two different forms of digital marketing exist:
Pull digital marketing ex:Websites, blogs and streaming media
Push digital marketing ex: Email, text messaging and web feeds
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4. Which Tactics Produces best ResultsWhich Tactics Produces best Results
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Search + Content Social Media Email
Display Ads Mobile Videos
5. How do you stand out in this process?How do you stand out in this process?
Get found in long tail and geographically - specific searches
Use a variety of platforms to demonstrate your expertise and subject matter authority
and engage with prospects and clients
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7. Key TacticsYou Can FollowKey TacticsYou Can Follow
Online marketing helps firms grow faster
Firms generating 50% or more of their leads online grow 5X faster than those with no
online leads
High growth firms obtain 70% of leads online while average firms obtain 10%
Online marketing increases firms profitability
Firms generating 50% or more of their leads online are 3X more profitable than those
generating less than 15% of their leads online
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8. Most effective tools usedMost effective tools used
Blogging
White papers, eBooks and articles
SEO
Company newsletters
LinkedIn
Twitter
PPC
Email Campaigns
Online video
Slideshare
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9. Most Effective StrategiesMost Effective Strategies
SEO: Optimize for the long tail
Take advantage of owned publishing platforms : website, blogs, social networks
Website : Original content
Allow people to connect with you : Give people a sense of the personalities
they’ll be working with
Email : Build a relationship through regular content
Blog : Be the resource for your specialty
Twitter : Expand your reach and raise awareness
YouTube : Give people of sense of the experience of working with you
LinkedIn : The hub of your professional activity; Optimize your profile
Facebook : Promote your value and recruit
Slideshare : Create a library of your presentations
Use events to bridge offline and online efforts
Plan for mobile : Mobile Friendly Websites
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10. What High Growth Firms DoWhat High Growth Firms Do
DifferentlyDifferently
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11. What High Growth Firms DoWhat High Growth Firms Do
DifferentlyDifferently
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12. Digital Marketing FactsDigital Marketing Facts
20% : of google searches by month are for local businesses
57% : of internet users search the web everyday
46%: daily searches are for info on products or services
54%: of marketers increased their inbound marketing budget in 2013
91% : of B2B marketers are using content marketing
78% : of marketers are using Email marketing (e-newsletters)
$40 Billion : Projected Ad spending in 2013
$50 Billion : Projected Ad spending in 2015
$1.1 Billion : Mobile Ad spending in 2015
Over 70% of the Marketers plan to include mobile in their budgets by 2013 end.
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13. To know more, feel free to write to usTo know more, feel free to write to us
interact@tobocbiz.cominteract@tobocbiz.com orVisitorVisit
www.tobocbiz.comwww.tobocbiz.com
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