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24. Juli 2015
Precon Vanille Shake Geschmackstest
Deutschland
SHORT REPORT
© 2015 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.
2
Research Design
Sample
• n=535
• Frauen
• Alter: 25-65 Jahre
• 100% Nichtablehner von
Diätshakes
Insert Icon
convenient
to content
H/W: 2.7 cm
Methode
• CASI (Computer Assisted Self
Interviewing)
• Central Location Test
Insert Icon
convenient
to content
H/W: 2.7 cm
Produkte
Folgende Produkte wurden
sequentiell-monadisch in rotierter
Reihenfolge blind getestet:
• Precon BCM Vanille Shake
• Almased Vitalkost
• Yokebe Classic
Insert Icon
convenient
to content
H/W: 2.7 cm
Fieldwork
• Studiotest in München, Köln,
Hamburg
• Feldzeit: 24. Juni – 29. Juni
• Rekrutierung auf der Straße,
Studios bereiteten Produkte zur
Verkostung nach Anleitung zu.
Insert Icon
convenient
to content
H/W: 2.7 cm
Questionnaire
Länge: 5 Minuten
• Screening
• Test der Produkte 1 - 3
• Jeweils anschließend:
Overall Liking auf 7pt. Scale
• Präferenzfragen
• Demographische Fragen
Insert Icon
convenient
to content
H/W: 2.7 cm
3
Ergebnis: in %, Differenz zu 100% rundungsbedingt
P.1: Nachdem Sie dieses Getränk probiert haben, wie gefällt es Ihnen insgesamt?
Basis: Alle Befragten (n=535)
Der Geschmack des Precon BCM Vanille Shakes wird eindeutig dem Geschmack des Almased
Aktivkost Shakes vorgezogen.
4
Ergebnis: in %, Differenz zu 100% rundungsbedingt
P.1: Nachdem Sie dieses Getränk probiert haben, wie gefällt es Ihnen insgesamt?
Basis: Alle Befragten (n=535)
Auch wird der Geschmack des Precon BCM Vanille Shakes dem Geschmack des Yokebe Classic
Shakes vorgezogen.
5
Sample Structure
30
% haben in den letzten
6 Monaten einen Diätshake gekauft
(n=535)
S5
34
27
22
18
Altersverteilung
(in %, n=535, Differenz zu 100% rundungsbedingt)
25-34 Jahre
35-44 Jahre
45-54 Jahre
55-65 Jahre
S2
© 2015 Ipsos. All rights reserved.
This document constitutes the sole and exclusive property of Ipsos. Ipsos retains all copyrights and other rights over, without limitation, Ipsos' trademarks,
technologies, methodologies, analyses and know how included or arising out of this document. The addressee of this document undertakes to maintain it
confidential and not to disclose all or part of its content to any third party without the prior written consent of Ipsos. The addressee undertakes to use this
document solely for its own needs (and the needs of its affiliated companies as the case may be), only for the purpose of evaluating the document for services of
Ipsos. No other use is permitted.

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Precon Ipsos Geschmackstest 2015

  • 1. 24. Juli 2015 Precon Vanille Shake Geschmackstest Deutschland SHORT REPORT © 2015 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.
  • 2. 2 Research Design Sample • n=535 • Frauen • Alter: 25-65 Jahre • 100% Nichtablehner von Diätshakes Insert Icon convenient to content H/W: 2.7 cm Methode • CASI (Computer Assisted Self Interviewing) • Central Location Test Insert Icon convenient to content H/W: 2.7 cm Produkte Folgende Produkte wurden sequentiell-monadisch in rotierter Reihenfolge blind getestet: • Precon BCM Vanille Shake • Almased Vitalkost • Yokebe Classic Insert Icon convenient to content H/W: 2.7 cm Fieldwork • Studiotest in München, Köln, Hamburg • Feldzeit: 24. Juni – 29. Juni • Rekrutierung auf der Straße, Studios bereiteten Produkte zur Verkostung nach Anleitung zu. Insert Icon convenient to content H/W: 2.7 cm Questionnaire Länge: 5 Minuten • Screening • Test der Produkte 1 - 3 • Jeweils anschließend: Overall Liking auf 7pt. Scale • Präferenzfragen • Demographische Fragen Insert Icon convenient to content H/W: 2.7 cm
  • 3. 3 Ergebnis: in %, Differenz zu 100% rundungsbedingt P.1: Nachdem Sie dieses Getränk probiert haben, wie gefällt es Ihnen insgesamt? Basis: Alle Befragten (n=535) Der Geschmack des Precon BCM Vanille Shakes wird eindeutig dem Geschmack des Almased Aktivkost Shakes vorgezogen.
  • 4. 4 Ergebnis: in %, Differenz zu 100% rundungsbedingt P.1: Nachdem Sie dieses Getränk probiert haben, wie gefällt es Ihnen insgesamt? Basis: Alle Befragten (n=535) Auch wird der Geschmack des Precon BCM Vanille Shakes dem Geschmack des Yokebe Classic Shakes vorgezogen.
  • 5. 5 Sample Structure 30 % haben in den letzten 6 Monaten einen Diätshake gekauft (n=535) S5 34 27 22 18 Altersverteilung (in %, n=535, Differenz zu 100% rundungsbedingt) 25-34 Jahre 35-44 Jahre 45-54 Jahre 55-65 Jahre S2
  • 6. © 2015 Ipsos. All rights reserved. This document constitutes the sole and exclusive property of Ipsos. Ipsos retains all copyrights and other rights over, without limitation, Ipsos' trademarks, technologies, methodologies, analyses and know how included or arising out of this document. The addressee of this document undertakes to maintain it confidential and not to disclose all or part of its content to any third party without the prior written consent of Ipsos. The addressee undertakes to use this document solely for its own needs (and the needs of its affiliated companies as the case may be), only for the purpose of evaluating the document for services of Ipsos. No other use is permitted.