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CIPR PRide Awards 2013
Social media highlights
PRide Midlands – 8th November

Contact:
Darryl Sparey
Brand Insight Director
darryl.sparey@precise.co.uk
T: +44 (0)20 7264 4768
www.precise.co.uk
Highlights

393 mentions

Most used hashtag
#PRideMID
343 mentions
385,793 followers
reached

429,457 Twitter
followers reached

2

Most prolific tweeter:
Richard Stone
(@richiestone)
17 tweets

Most retweeted user:
Hannah Thorpe
(@HanThorpe)
17 re-tweets

393 tweets

CIPR PRide Awards 2013
Trend in mentions
Volume
300

250

200

150

100

50

0

3

CIPR PRide Awards 2013
What were people talking about?

Live analysis from
Precise Media
Platform+

4

CIPR PRide Awards 2013
Most prolific Twitter users

Author

Tweets

Followers

McCann PR
WPR Agency
Bright Consultancy
Duncan Hopwood
Haslimann Taylor PR
Chrisdate
Richard Stone
redbrand live!
David Leatham
Enchanting UK
Emma Rodgers
Michael Howard
tinyCOW
NC Creative Group
Kirstie Lundgaard
Jane Janaway
Vickie Holly Tebbutt
Lucy McDade
Lianne Williams
Hannah Thorpe
Richard Harris
Laura O'Meara
Robyn Smith
Cogent Elliott PR
The Marketing Pod
Lou Bucknall

5

Reach
23,755
9,450
6,456
10,815
5,624
7,015
22,474
4,948
11,400
5,852
2,635
3,120
6,860
4,110
1,760
1,565
1,842
1,064
988
1,776
660
621
585
543
255
275

5
3
4
7
4
5
17
4
10
7
5
6
14
10
5
5
6
4
4
8
3
3
3
3
3
5

4,751
3,150
1,614
1,545
1,406
1,403
1,322
1,237
1,140
836
527
520
490
411
352
313
307
266
247
222
220
207
195
181
85
55

CIPR PRide Awards 2013
Top Twitter users
Most prolific Twitter user

Largest audience reached on Twitter
Birmingham City FC

Richard Stone

CIPR

tinyCOW

Birmingham City Uni

David Leatham

McCann PR

NC Creative Group

Richard Stone

Hannah Thorpe

Citypress

Duncan Hopwood

David Leatham

Enchanting UK

Duncan Hopwood

Vickie Holly Tebbutt

Fi

Michael Howard

WPR Agency

Jane Janaway

Volvo Trucks UK

Lou Bucknall

Wyatt International

Kirstie Lundgaard

chrisdate

Emma Rodgers

tinyCOW

chrisdate

Bright Consultancy

McCann PR

Birmingham Future

Lianne Williams

Enchanting UK

redbrand live!

Haslimann Taylor PR

Lucy McDade

claire | jazzpad

Haslimann Taylor PR

redbrand live!

Bright Consultancy
0

5

10
Volume

6

CIPR PRide Awards 2013

15

20

0

10,000

20,000

30,000
Volume

40,000

50,000

60,000
About…
MP+ Social
This analysis was produced by Precise using our MP+ Social service.
MP+ Social provides real-time access to your coverage from all social
media channels - Facebook, Twitter, YouTube, blogs and forums - and
enables you to quickly identify the most influential content and the
impact of social content on your profile.
Find out more here.

Precise
Precise is a business information group that provides media monitoring and media analysis services and software
applications to public relations, marketing and media professionals. Our recently launched Media Platform+ is unique in
providing integrated access to social media and mainstream news and analytics in a single timeline.
We are the CIPR’s partner for media monitoring and analysis, and headline sponsor of the CIPR PRide awards.
Find out more here.

7

CIPR PRide Awards 2013
Thank you

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CIPR PRide Awards Midlands

  • 1. CIPR PRide Awards 2013 Social media highlights PRide Midlands – 8th November Contact: Darryl Sparey Brand Insight Director darryl.sparey@precise.co.uk T: +44 (0)20 7264 4768 www.precise.co.uk
  • 2. Highlights 393 mentions Most used hashtag #PRideMID 343 mentions 385,793 followers reached 429,457 Twitter followers reached 2 Most prolific tweeter: Richard Stone (@richiestone) 17 tweets Most retweeted user: Hannah Thorpe (@HanThorpe) 17 re-tweets 393 tweets CIPR PRide Awards 2013
  • 4. What were people talking about? Live analysis from Precise Media Platform+ 4 CIPR PRide Awards 2013
  • 5. Most prolific Twitter users Author Tweets Followers McCann PR WPR Agency Bright Consultancy Duncan Hopwood Haslimann Taylor PR Chrisdate Richard Stone redbrand live! David Leatham Enchanting UK Emma Rodgers Michael Howard tinyCOW NC Creative Group Kirstie Lundgaard Jane Janaway Vickie Holly Tebbutt Lucy McDade Lianne Williams Hannah Thorpe Richard Harris Laura O'Meara Robyn Smith Cogent Elliott PR The Marketing Pod Lou Bucknall 5 Reach 23,755 9,450 6,456 10,815 5,624 7,015 22,474 4,948 11,400 5,852 2,635 3,120 6,860 4,110 1,760 1,565 1,842 1,064 988 1,776 660 621 585 543 255 275 5 3 4 7 4 5 17 4 10 7 5 6 14 10 5 5 6 4 4 8 3 3 3 3 3 5 4,751 3,150 1,614 1,545 1,406 1,403 1,322 1,237 1,140 836 527 520 490 411 352 313 307 266 247 222 220 207 195 181 85 55 CIPR PRide Awards 2013
  • 6. Top Twitter users Most prolific Twitter user Largest audience reached on Twitter Birmingham City FC Richard Stone CIPR tinyCOW Birmingham City Uni David Leatham McCann PR NC Creative Group Richard Stone Hannah Thorpe Citypress Duncan Hopwood David Leatham Enchanting UK Duncan Hopwood Vickie Holly Tebbutt Fi Michael Howard WPR Agency Jane Janaway Volvo Trucks UK Lou Bucknall Wyatt International Kirstie Lundgaard chrisdate Emma Rodgers tinyCOW chrisdate Bright Consultancy McCann PR Birmingham Future Lianne Williams Enchanting UK redbrand live! Haslimann Taylor PR Lucy McDade claire | jazzpad Haslimann Taylor PR redbrand live! Bright Consultancy 0 5 10 Volume 6 CIPR PRide Awards 2013 15 20 0 10,000 20,000 30,000 Volume 40,000 50,000 60,000
  • 7. About… MP+ Social This analysis was produced by Precise using our MP+ Social service. MP+ Social provides real-time access to your coverage from all social media channels - Facebook, Twitter, YouTube, blogs and forums - and enables you to quickly identify the most influential content and the impact of social content on your profile. Find out more here. Precise Precise is a business information group that provides media monitoring and media analysis services and software applications to public relations, marketing and media professionals. Our recently launched Media Platform+ is unique in providing integrated access to social media and mainstream news and analytics in a single timeline. We are the CIPR’s partner for media monitoring and analysis, and headline sponsor of the CIPR PRide awards. Find out more here. 7 CIPR PRide Awards 2013