38. “Of course, the Web is catching on, particularly in the financial service sector. Yet, many corporations, still haven’t understood the opportunities that lie in sales, marketing and customer services – in fact in almost every area of their activities” Adrian Porter - Porter Research - 1998
62. There is nothing worse than a channel that’s not been updated for 6 months
63.
64.
65. There are so many possibilities beyond a standard YouTube channel Here’s an example:
66.
67. Discussion points TV Ads rarely work online unless specifically designed as an integrated campaign. The importance of video and other rich media will increase as a channel for communicating key information, ideas and marketing messages . The biggest opportunity for finance brands online is to deliver frequent and relevant rich media content that informs rather than broadcasts.
68. 2. Blogging and micro-bloggingNic Oliver – Creative Technologist
124. What is your mobile environment? Various platforms, from traditional web browsers solutions, to the many mobile platforms. Android Blackberry Apple iPhone Apple iPad
138. (2) Delivery – screen: speed: context: content Considering context is topical and essential: Forrester definition: “The sum total of what your customer has told you and is experiencing at the moment of engagement.” Consider your customers situation preference attitudes Will give better customer experience
177. The internet is the first thing that humanity has built that humanity doesn’t understand, the largest experiment in anarchy we have ever hadEric Schmidt, CEO Google
209. Find our Precedent group on LinkedIn for a chance to find out more about our seminars, network, share ideas and quiz the Precedent team on seminar issues and more! and follow us on twitter.com/Precedentcommsfor Precedent news, seminar info and general observations #PrecSem Invite your colleagues Edinburgh 16th September
In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
MSh
MSh
In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
Bank's online marketing is a waste of timeJeffry Pilcher at the Financial Brand ran an interesting survey this month to see how US banker’s are getting on with online marketing. Most of the banks surveyed were smaller credit unions, although 49 retail banks took part too. 64 of the 154 participants had $1 billion in assets or more, whilst 66 had less than $500 million in assets. Most (46%) described themselves as “novices” at online marketing with just 12 (8%) thinking that they were advanced marketers online.
So as an industry, financial services should be doing a huge amount online to engage with customers, and yet as this graph shows, it is the industry that is doing the least. In 2009, only 5%of the top 100 international banks acknowledged having a proactive online presenceAnd over 50% of banks have actually banned the use of social networks at work.This, as I will go on to explain, represents an enormous missed opportunity.Source: cConsultancy Customer Engagement Report 2010
In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
We’re a digital design agency with brand at it’s coreSpecialise in the Education sectorOffices in UK and AustraliaA significant proportion of our work is research in our base countries but also throughout AsiaSome paid for some just for fun!
We’re a digital design agency with brand at it’s coreSpecialise in the Education sectorOffices in UK and AustraliaA significant proportion of our work is research in our base countries but also throughout AsiaSome paid for some just for fun!
In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
Transparency (organisational)Different departments are more open?Marketing shows off, but are they transparent?
Transparency (organisational)Different departments are more open?Marketing shows off, but are they transparent?
Transparency (organisational)Different departments are more open?Marketing shows off, but are they transparent?
Transparency (organisational)Different departments are more open?Marketing shows off, but are they transparent?
Transparency (organisational)Different departments are more open?Marketing shows off, but are they transparent?
In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
So as an industry, financial services should be doing a huge amount online to engage with customers, and yet as this graph shows, it is the industry that is doing the least. In 2009, only 5%of the top 100 international banks acknowledged having a proactive online presenceAnd over 50% of banks have actually banned the use of social networks at work.This, as I will go on to explain, represents an enormous missed opportunity.Source: cConsultancy Customer Engagement Report 2010
So as an industry, financial services should be doing a huge amount online to engage with customers, and yet as this graph shows, it is the industry that is doing the least. In 2009, only 5%of the top 100 international banks acknowledged having a proactive online presenceAnd over 50% of banks have actually banned the use of social networks at work.This, as I will go on to explain, represents an enormous missed opportunity.Source: cConsultancy Customer Engagement Report 2010
So as an industry, financial services should be doing a huge amount online to engage with customers, and yet as this graph shows, it is the industry that is doing the least. In 2009, only 5%of the top 100 international banks acknowledged having a proactive online presenceAnd over 50% of banks have actually banned the use of social networks at work.This, as I will go on to explain, represents an enormous missed opportunity.Source: cConsultancy Customer Engagement Report 2010
So as an industry, financial services should be doing a huge amount online to engage with customers, and yet as this graph shows, it is the industry that is doing the least. In 2009, only 5%of the top 100 international banks acknowledged having a proactive online presenceAnd over 50% of banks have actually banned the use of social networks at work.This, as I will go on to explain, represents an enormous missed opportunity.Source: cConsultancy Customer Engagement Report 2010
So as an industry, financial services should be doing a huge amount online to engage with customers, and yet as this graph shows, it is the industry that is doing the least. In 2009, only 5%of the top 100 international banks acknowledged having a proactive online presenceAnd over 50% of banks have actually banned the use of social networks at work.This, as I will go on to explain, represents an enormous missed opportunity.Source: cConsultancy Customer Engagement Report 2010
In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
So as an industry, financial services should be doing a huge amount online to engage with customers, and yet as this graph shows, it is the industry that is doing the least. In 2009, only 5%of the top 100 international banks acknowledged having a proactive online presenceAnd over 50% of banks have actually banned the use of social networks at work.This, as I will go on to explain, represents an enormous missed opportunity.Source: cConsultancy Customer Engagement Report 2010
So as an industry, financial services should be doing a huge amount online to engage with customers, and yet as this graph shows, it is the industry that is doing the least. In 2009, only 5%of the top 100 international banks acknowledged having a proactive online presenceAnd over 50% of banks have actually banned the use of social networks at work.This, as I will go on to explain, represents an enormous missed opportunity.Source: cConsultancy Customer Engagement Report 2010
In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
So as an industry, financial services should be doing a huge amount online to engage with customers, and yet as this graph shows, it is the industry that is doing the least. In 2009, only 5%of the top 100 international banks acknowledged having a proactive online presenceAnd over 50% of banks have actually banned the use of social networks at work.This, as I will go on to explain, represents an enormous missed opportunity.Source: cConsultancy Customer Engagement Report 2010
So as an industry, financial services should be doing a huge amount online to engage with customers, and yet as this graph shows, it is the industry that is doing the least. In 2009, only 5%of the top 100 international banks acknowledged having a proactive online presenceAnd over 50% of banks have actually banned the use of social networks at work.This, as I will go on to explain, represents an enormous missed opportunity.Source: cConsultancy Customer Engagement Report 2010
So as an industry, financial services should be doing a huge amount online to engage with customers, and yet as this graph shows, it is the industry that is doing the least. In 2009, only 5%of the top 100 international banks acknowledged having a proactive online presenceAnd over 50% of banks have actually banned the use of social networks at work.This, as I will go on to explain, represents an enormous missed opportunity.Source: cConsultancy Customer Engagement Report 2010
So as an industry, financial services should be doing a huge amount online to engage with customers, and yet as this graph shows, it is the industry that is doing the least. In 2009, only 5%of the top 100 international banks acknowledged having a proactive online presenceAnd over 50% of banks have actually banned the use of social networks at work.This, as I will go on to explain, represents an enormous missed opportunity.Source: cConsultancy Customer Engagement Report 2010
So as an industry, financial services should be doing a huge amount online to engage with customers, and yet as this graph shows, it is the industry that is doing the least. In 2009, only 5%of the top 100 international banks acknowledged having a proactive online presenceAnd over 50% of banks have actually banned the use of social networks at work.This, as I will go on to explain, represents an enormous missed opportunity.Source: cConsultancy Customer Engagement Report 2010
So as an industry, financial services should be doing a huge amount online to engage with customers, and yet as this graph shows, it is the industry that is doing the least. In 2009, only 5%of the top 100 international banks acknowledged having a proactive online presenceAnd over 50% of banks have actually banned the use of social networks at work.This, as I will go on to explain, represents an enormous missed opportunity.Source: cConsultancy Customer Engagement Report 2010
So as an industry, financial services should be doing a huge amount online to engage with customers, and yet as this graph shows, it is the industry that is doing the least. In 2009, only 5%of the top 100 international banks acknowledged having a proactive online presenceAnd over 50% of banks have actually banned the use of social networks at work.This, as I will go on to explain, represents an enormous missed opportunity.Source: cConsultancy Customer Engagement Report 2010
So as an industry, financial services should be doing a huge amount online to engage with customers, and yet as this graph shows, it is the industry that is doing the least. In 2009, only 5%of the top 100 international banks acknowledged having a proactive online presenceAnd over 50% of banks have actually banned the use of social networks at work.This, as I will go on to explain, represents an enormous missed opportunity.Source: cConsultancy Customer Engagement Report 2010
So as an industry, financial services should be doing a huge amount online to engage with customers, and yet as this graph shows, it is the industry that is doing the least. In 2009, only 5%of the top 100 international banks acknowledged having a proactive online presenceAnd over 50% of banks have actually banned the use of social networks at work.This, as I will go on to explain, represents an enormous missed opportunity.Source: cConsultancy Customer Engagement Report 2010
So as an industry, financial services should be doing a huge amount online to engage with customers, and yet as this graph shows, it is the industry that is doing the least. In 2009, only 5%of the top 100 international banks acknowledged having a proactive online presenceAnd over 50% of banks have actually banned the use of social networks at work.This, as I will go on to explain, represents an enormous missed opportunity.Source: cConsultancy Customer Engagement Report 2010
Charting – data visualisation is all the rage at the moment, here is google linking stock performance to breaking news. But ask yourself carefully what you have to offer that user’s can’t get elsewhere – stock data/fund performance is public information – what can you do to make your information unique. Also bear in mind that only a very small number of people will need such granular detail. How can data visualisation be used effectively
Charting – data visualisation is all the rage at the moment, here is google linking stock performance to breaking news. But ask yourself carefully what you have to offer that user’s can’t get elsewhere – stock data/fund performance is public information – what can you do to make your information unique. Also bear in mind that only a very small number of people will need such granular detail. How can data visualisation be used effectively
Charting – data visualisation is all the rage at the moment, here is google linking stock performance to breaking news. But ask yourself carefully what you have to offer that user’s can’t get elsewhere – stock data/fund performance is public information – what can you do to make your information unique. Also bear in mind that only a very small number of people will need such granular detail. How can data visualisation be used effectively
Understanding users, knowing what they are looking for. In this example, Flickr knows the user has arrived from search results and suggests other images they may be interested in.
Implicit personalisation – note where your user has visited on the site, the pages they go to regularly. Weight the pages and personalise their experience based on the audience category they match
Gamification – make the experience fun for the user and appeal to their sense of play, competitiveness and achievement
For example, ribbon hero from microsoft introduces people to the new version of MS office by awarding them points for using the ribbon mechanism to help the “popular” character clippy apply for a new job
10 points for changing the font!
Mint turns saving into a game – measure your financial fitness by completing achieve-mints every month
Similar example from barclays – improve your spending habits by setting yourself goals
...and adjusting your behaviour to afford the little extras refer back to nic’s twitter example
In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
We’re a digital design agency with brand at it’s coreSpecialise in the Education sectorOffices in UK and AustraliaA significant proportion of our work is research in our base countries but also throughout AsiaSome paid for some just for fun!
Car insurance – home page
We’re a digital design agency with brand at it’s coreSpecialise in the Education sectorOffices in UK and AustraliaA significant proportion of our work is research in our base countries but also throughout AsiaSome paid for some just for fun!
Close to home – research, product dev, mood
We’re a digital design agency with brand at it’s coreSpecialise in the Education sectorOffices in UK and AustraliaA significant proportion of our work is research in our base countries but also throughout AsiaSome paid for some just for fun!
In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
User needs to immediately understand the unique added value this site can offer
That doesn’t mean trying to do everything fairly well – at the expense of doing a few things very well
In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
Instead need to cut through the volume of content and instead focus on delivering a few compelling services excellently
With a roadmap to achieving it – prioritised and set against the corporate objectives
In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream