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Dist Presentation lkdn
1. Selling durables to the BoP
Solar lights and rural markets-
A Workshop
Singapore,
March 26, 2015
2. Objectives of the Workshop
• Understand key purchase behavior of rural customers (including BoP)
• Differentiate between consumable and durable products
• Draw a comparison between various Asian rural markets to understand
the similarities
• Understand existing distribution models for solar appliances
• Identify ways to leverage existing distribution model as well as alternate
channels to sell solar lights
• Discuss a marketing approach for solar lights
2